Add You - Business

Leaning Health - Transforming the Health Service
Opening CommentsDue to client confidentiality issues, the names and identities of the client hospitals who have benefited from this process have been obscured as no self-respecting management team would like the press to know about their problems with fin

on tape or DVD) called The Principles of Sales and Marketing: The Power of Ethical Selling. This series outlines the principles that should underlie all sales and marketing transactions. One of the sales training videos in the series is Tail
How To Be A Cold Calling Superstar!
Our emotions and feelings are changing all of the time based on our interpretation of events. Does this mean that even a sales superstar feels bad if they lose a big deal? Of course they do. They wouldn’t be human if they didn’t. It’s natural for your feelings to fluct
I was watching a feature film on cable TV, It's a Great Feeling, staring Doris Day and Dennis Morgan. Doris is sitting outside the train station in Los Angeles. Three little Mexican children approach her with their musical instruments. They offer to play a song for her for ten cents . . . or leave for 15 cents.
Dennis Morgan happens along and wants to talk with Doris. He tries to shoo the children away. Again, they offer to play a song for ten cents . . . or leave for a quarter.
I like the sales points this scene illustrates.
The children knew what their services were worth.
They knew what actual services they were selling.
They knew it was a fluctuating market.
They knew that as soon as the demand changed, the prices could change.
They knew demand changed with the customer.
In short, the three Mexican children knew how to tailor a sale. Many people in sales don’t understand that.
There is a complete training series (eight programs on tape or DVD) called The Principles of Sales and Marketing: The Power of Ethical Selling. This series outlines the principles that should underlie all sales and marketing transactions. One of the sales training videos in the series is Tail
Whats Rong With This Sendtuncts
How many times have you wondered where to place the “i” and the “e” when you were writing “receipt”? Or is it really “reciept”? What about the spelling of “neighborhood”? Are you sure it isn’t “naiborhood”? It’s got to be “nayberhood”, don’t you think?"What I
er to play a song for her for ten cents . . . or leave for 15 cents.
Dennis Morgan happens along and wants to talk with Doris. He tries to shoo the children away. Again, they offer to play a song for ten cents . . . or leave for a quarter.
I like the sales points this scene illustrates.
The children knew what their services were worth.
They knew what actual services they were selling.
They knew it was a fluctuating market.
They knew that as soon as the demand changed, the prices could change.
They knew demand changed with the customer.
In short, the three Mexican children knew how to tailor a sale. Many people in sales don’t understand that.
There is a complete training series (eight programs on tape or DVD) called The Principles of Sales and Marketing: The Power of Ethical Selling. This series outlines the principles that should underlie all sales and marketing transactions. One of the sales training videos in the series is Tail
Avoiding PR's Biggest Pitfall
Falling victim to this #1 pitfall is the business, non-profit, government agency and association manager who fails to achieve the best that public relations has to offer. And that’s because he or she is preoccupied with simple communications tactics like press
>I like the sales points this scene illustrates.
The children knew what their services were worth.
They knew what actual services they were selling.
They knew it was a fluctuating market.
They knew that as soon as the demand changed, the prices could change.
They knew demand changed with the customer.
In short, the three Mexican children knew how to tailor a sale. Many people in sales don’t understand that.
There is a complete training series (eight programs on tape or DVD) called The Principles of Sales and Marketing: The Power of Ethical Selling. This series outlines the principles that should underlie all sales and marketing transactions. One of the sales training videos in the series is Tail
Creating New Marketing Ideas: How Do You Think Creatively About Your Business And Your Customers?
In the last week I have met two coaching clients who both have 3 years old businesses yet their approaches to business are like chalk and cheese.John enjoys a comfortable job, his company has a regular clientele and he makes steady money - not brilliant but enou
ged, the prices could change.
They knew demand changed with the customer.
In short, the three Mexican children knew how to tailor a sale. Many people in sales don’t understand that.
There is a complete training series (eight programs on tape or DVD) called The Principles of Sales and Marketing: The Power of Ethical Selling. This series outlines the principles that should underlie all sales and marketing transactions. One of the sales training videos in the series is Tail
How To Start Your Own Home Business
Why work for someone else and commute to an office daily when you can establish you very own business right in the comforts of your home? This would mean flexible hours for working, lesser expense on traveling to and from work and no boss to nag you everyday.Im
on tape or DVD) called The Principles of Sales and Marketing: The Power of Ethical Selling. This series outlines the principles that should underlie all sales and marketing transactions. One of the sales training videos in the series is Tailor the Sale.
“Each individual has distinct wants and needs. When a salesperson has properly tailored a sale—chosen exactly which points to stress and which to de-emphasize—the customer feels that the salesperson has taken the time to create something that will address his or her particular needs. This program presents concrete methods that show salespeople how to approach the sale, listen to and assess the customer’s needs, tailor the sale to the customer, and "read" the customer for his or her reactions.”
– Program description from Tailor the Sale
Tailoring the sale starts with knowing your customer and their needs AND adjusting your approach.
If a sales person can’t tailor the sale to meet the needs of their customer and the market, then that sales person should perhaps take up guitar and learn a few songs . . . I know a few.

Tags

Links

Add You - Tailor the Sale

Related Articles: