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Signature Selling: Earning More Business with Great Service
Andy Martin and I were discussing some of the companies with which we strive to emulate. It all started with a couple of trips to a few well-known business models that train employees to treat the customer like a king or queen. You may be familiar with Starbucks, Nordstrom’s, The Ritz Carlton, and FedEx. Each of these fine companies operates a business model that puts the focus on the customer. Why do consumers pay the inflated prices at these places? Why pay $3.89 for a cup of coffee? Or $120 for a tie that elsewhere costs $110? How about $225 a night stay at A Ritz Carlton vs. $175 at a Marriott down

Organize Your Job Search
The job search process involves a lot of planning and attention to detail, so it’s no wonder that many people quickly feel overwhelmed and even a bit out of control. The best way to avoid this is to organize your job search so that you have a clear strategy outline and a structured schedule to keep you moving forward.Outline your strategyStart by creating an outline of your job search strategy. List the tactics you intend to use, and the amount of time you will devote to each tactic. A typical list might include the following:· Network with contacts· Se

If you are a night owl like me, then you have a love/hate relationship with infomercials. If you are an impulse buyer and you can’t sleep, well it’s a perfect time to evaluate the hidden treasures presented to you by celebrities and pitchmen. On the other hand, seeing infomercials on the tube can remind you that you are up much than you probably need to be. I always sort of wondered about those infomercial guys. I mean, they must make money, otherwise why would they be there night after night after night? I think the real question I’m asking myself is, “How are they communicating a message (that gets through) to consumers that are willing to buy at a time that is (presumably) least convenient?” And more importantly, how could I leverage their more successful strategies in recruiting candidates?

Before I answer those and other questions, let me give you a crash course on infomercials. To understand the infomercial space, you have to know Timothy Hawthorne. Hawthorne is “King of the infomercial” having produced infomercials since 1986 when he created Hawthorne Direct, the nation’s first infomercial advertising agency. His company has produced over

Five Principles of Effective Communication
The problem with communication is the illusion that it has occurred. George Bernard ShawI’m sure this has happened to you: a colleague has just done the exact opposite of what you wanted him to do. How can that be, you ask yourself. I told him exactly what I wanted. Yes, maybe you told him but did you check that he was listening, that he understood, that he agreed and that he would carry out the required action? Obviously not. The first principle of effective communication is to get appropriate feedback.The second principle of effective communications is to really connect wi

pitchmen. On the other hand, seeing infomercials on the tube can remind you that you are up much than you probably need to be. I always sort of wondered about those infomercial guys. I mean, they must make money, otherwise why would they be there night after night after night? I think the real question I’m asking myself is, “How are they communicating a message (that gets through) to consumers that are willing to buy at a time that is (presumably) least convenient?” And more importantly, how could I leverage their more successful strategies in recruiting candidates?

Outsourcing Fulfillment
Take a good look at the society around you. You would find the existence of several organizations. For example, there are business organizations that produce goods or services. All these organizations exist to achieve pre-determined objectives. Though there are vast differences in their functioning and approaches, they all strive to achieve certain objectives. It must also be noted that organizations cannot achieve the objectives effortlessly. They are achieved through systematic effort. Several activities have to be performed in a cohesive way. In the absence of systematic and cohesive performance of

hey be there night after night after night? I think the real question I’m asking myself is, “How are they communicating a message (that gets through) to consumers that are willing to buy at a time that is (presumably) least convenient?” And more importantly, how could I leverage their more successful strategies in recruiting candidates?

Naming Names... How to Name Your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business. Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus. Let the brainstorming begin!I love really clever, catchy and visual names. It comes from having a web desi

?” And more importantly, how could I leverage their more successful strategies in recruiting candidates?

Disaster Prevention Tips For Hiring A New Manager
It happens over and over in businesses every day.Within large companies, people are promoted to management positions to reward them for performance as individual contributors. After all, the compensation system limits reward options, so why not just promote them?In small businesses, the owner is getting overwhelmed with all that needs to be done. They think that hiring a manager is the solution to give them a little more balance. The hunt begins!Unless you get the RIGHT person for the position, both cases have the potential for disastrous results!You can save yourself and

ace, you have to know Timothy Hawthorne. Hawthorne is “King of the infomercial” having produced infomercials since 1986 when he created Hawthorne Direct, the nation’s first infomercial advertising agency. His company has produced over 500 versions of infomercials for such customers as Apple, Braun, Nissan and Time-Life. He was interviewed recently in Business 2.0 magazine and here are some quotes from the article:

“I don’t consider myself an advertising guy. I’m more of an audiovisual communicator.”

“An effective infomercial embeds a product in a tale of hope and transformation that entertains, delights, and persuades.”

“Infomercial marketers combine rigorous product development, exhaustive consumer targeting and daily scrutiny of advertising rates to create pitches that can be refined to maximize sales.”

“Creating an effective infomercial is hard work – about one in 60 turns a profit…”

“Drama motivates buyers.” That’s why diet infomercials feature “then” and “now” photos.

After soaking the article in and rethinking some of the infomercials I glanced over previously, the hamster in my brain began to run amok and I c

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Looking for effective new ways to grow your business? Here are some creative and effective techniques.

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