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    Public Relations for Genetically Modified Bananas Considered
    Genetically Modified Agricultural Products could inevitably feed the World and increase production 10-fold even as water supplies in many regions of the World become more scarce due to slight increases in global temperatures or normal cycle climate changes. Lets not get into the debate of Global Warming, chances are we would not agree.Nevertheless, suff
    ails really does strengthen the business relationships and we really do earn more business as a result. But that’s not all. We are constantly – yes, constantly – looking for ways to leave a mark on the financial service professionals we “touch” every
    Disorganized? How To Avoid Disorganization At Work
    Are you disorganized to the point of finding yourself spending more time trying to locate things rather than actually working?Typically at work there are probably two main areas that lead to a sense of complete disorganization: 1. Your deskIf you're the type of person who believes that how busy you are at work has a direct correlati
    Andy Martin and I were discussing some of the companies with which we strive to emulate. It all started with a couple of trips to a few well-known business models that train employees to treat the customer like a king or queen. You may be familiar with Starbucks, Nordstrom’s, The Ritz Carlton, and FedEx. Each of these fine companies operates a business model that puts the focus on the customer. Why do consumers pay the inflated prices at these places? Why pay $3.89 for a cup of coffee? Or $120 for a tie that elsewhere costs $110? How about $225 a night stay at A Ritz Carlton vs. $175 at a Marriott down the street? The answer is simple: consumers will pay for the overall experience and satisfaction at each of these businesses because of the warm and fuzzy feelings they receive at each establishment.

    By modeling the companies above, the service levels at First Protective have been taken to the next level, and the loyalty of our top producers is evidence. Paying attention to little details really does strengthen the business relationships and we really do earn more business as a result. But that’s not all. We are constantly – yes, constantly – looking for ways to leave a mark on the financial service professionals we “touch” everyd

    Digital Signage - Don't Forget About Projectors
    What's the first thing that comes to mind when you think of digital signage? If it's a flat panel LCD or plasma display hanging in some public place like a retail store, corporate lobby or museum, you wouldn't be alone. For most indoor digital signage networks, these two display technologies dominate the landscape.However, they aren't the only solution,
    th Starbucks, Nordstrom’s, The Ritz Carlton, and FedEx. Each of these fine companies operates a business model that puts the focus on the customer. Why do consumers pay the inflated prices at these places? Why pay $3.89 for a cup of coffee? Or $120 for a tie that elsewhere costs $110? How about $225 a night stay at A Ritz Carlton vs. $175 at a Marriott down the street? The answer is simple: consumers will pay for the overall experience and satisfaction at each of these businesses because of the warm and fuzzy feelings they receive at each establishment.

    By modeling the companies above, the service levels at First Protective have been taken to the next level, and the loyalty of our top producers is evidence. Paying attention to little details really does strengthen the business relationships and we really do earn more business as a result. But that’s not all. We are constantly – yes, constantly – looking for ways to leave a mark on the financial service professionals we “touch” every

    Enhancing Productivity Through Quality of Light
    Brightness Management is all about good quality of lighting and not just quantity of lighting (lux levels)People in offices don't just work at VDT screens; they read, they write, they think, they interact, they chat, they socialize and in the process exchange all kinds of information in a variety of media. Each of these essential functions demand a su
    r a tie that elsewhere costs $110? How about $225 a night stay at A Ritz Carlton vs. $175 at a Marriott down the street? The answer is simple: consumers will pay for the overall experience and satisfaction at each of these businesses because of the warm and fuzzy feelings they receive at each establishment.

    By modeling the companies above, the service levels at First Protective have been taken to the next level, and the loyalty of our top producers is evidence. Paying attention to little details really does strengthen the business relationships and we really do earn more business as a result. But that’s not all. We are constantly – yes, constantly – looking for ways to leave a mark on the financial service professionals we “touch” every

    The Boutique Hotel Manager
    Boutique Hotel. Just the words get the imagination going. Even before I dog eared the pages of Herbert Ypma’s first Hip Hotels book I was fascinated by the world of boutique hotel properties. “How cool would it be to be the general manager of a cool boutique hotel?” I often found asking myself as I flipped through the pages of his magnificent photos. Worki
    rm and fuzzy feelings they receive at each establishment.

    By modeling the companies above, the service levels at First Protective have been taken to the next level, and the loyalty of our top producers is evidence. Paying attention to little details really does strengthen the business relationships and we really do earn more business as a result. But that’s not all. We are constantly – yes, constantly – looking for ways to leave a mark on the financial service professionals we “touch” every

    Leadership Lessons from the Great Pyramids - PART 2 of 2
    ...While "attitude" was enough to build the smaller Pyramids (like that of King Sneferu), the largest, grandest, and the only of the Seven Wonders of the Ancient world still standing, with a height of 450 feet and 756 feet square: The Great Pyramid of Khufu, needed more than just a great attitude.True greatness lies in self-actualization through workails really does strengthen the business relationships and we really do earn more business as a result. But that’s not all. We are constantly – yes, constantly – looking for ways to leave a mark on the financial service professionals we “touch” everyday. And we find those ways by simply paying attention to the great service offered by others.

    Take for example my UPS man. Now he could very easily ignore my two dogs that come running and barking at the presence of an intruder on the front lawn. After all, he deals with dogs daily, right? Sure he does. And they would continue to threaten him (idle threats) each time he delivered a package. Yet he chooses to do an act of kindness. He gives each of them a dog biscuit as he walks to my front door. They accept the treat and forget about him, and he continues on without fear. That’s his signature. My dogs now know the sound of the UPS truck as it makes it’s way up the street. Today, instead of barking incessantly, Grace and Emma are wagging their tails, anticipating their treat. The UPS man has even started leaving a third biscuit on the front porch for my little “inside” dog. Now this story may seem silly, but listen how it has affected my delivery habits. This young man’s act of kind

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