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Add You - eLearning: Hype or Hip?
What's your company doing to set itself apart from all of its competition and build a sustainable competitive advantage? Many companies struggle with defining what makes them different from their competitors, even though they have core strengths that do set them apart. In today's crowded marketplaces, when prospects and customers go looking for a vendor, what usually causes them to investigate further into the possibility of buying from a specific company is what sets that company apart. Companies that define and develop their messaging around their unique selling proposition have a much better chance of accelerating their sales and gaining customer attention and traction.It's very easy to actually develop your company's unique selling proposition. This starts with a stra
I have always dreaded networking in the past. Since I worked for large companies and wasn’t primarily responsible for business development, it was something I could effectively avoid for the 18+ years of my career. When I decided to go into business for myself, I have to tell you that I dreaded getting out there and networking.I knew that networking would be critical to the establishment of my new business and was a major part of my strategic sales and marketing plan. Since my business is entirely targeted to women, I researched women’s networking groups in my area and just started showing up with business cards. Something surprising happened. I started making connections at these meetings with women I truly enjoyed, respected and admired. I attribute this positive resu
I have had the opportunity to speak to many people about their experience with eLearning and the majority of skeptics and naysayer have one thing in common. Predominantly they have all had a negative experience with the development of training materials. The common theme that I have seen is that most of the development work was done without completing a thorough needs analysis. In addition, many companies are guilty of selecting an eLearning vendor without doing the necessary research about what the industry offers and what criteria they should use when selecting an eLearning vendor. The product offerings in the eLearning industry are extremely diverse as are the skills and experience that eLearning vendors’ possess.
It is important to determine what your needs as a customer is and what role vendor selection will play in your ultimate success or failure. I would recommend that you read my short white paper entitled ‘Selecting an eLearning vendor: A guide to making an informed decision’, that describes the most important considerations that need to be made when selecting an eLearning vendor. I can’t stress how important needs analysis is to developing successful eLearning materials such as customized interactive eLearni
Ever wondered why some businesses seem to be ultra-successful?The reason is simple; they use powerful marketing secrets to generate more and more sales and they recognise the importance of nurturing their prospects and customers.One of the ways they do this is through their communication. Any marketing message going into their marketplace is crystal clear and informative, so their prospect and client always feels valued and respected.You can do this too.You can get the results you see other successful businesses enjoying. With your marketing message. But, there are so many competing marketing messages; it is difficult to make sure yours stands out from the rest. And, when it does get enquiries or orders, you need to know what’s worked, and why,
I have had the opportunity to speak to many people about their experience with eLearning and the majority of skeptics and naysayer have one thing in common. Predominantly they have all had a negative experience with the development of training materials. The common theme that I have seen is that most of the development work was done without completing a thorough needs analysis. In addition, many companies are guilty of selecting an eLearning vendor without doing the necessary research about what the industry offers and what criteria they should use when selecting an eLearning vendor. The product offerings in the eLearning industry are extremely diverse as are the skills and experience that eLearning vendors’ possess.
It is important to determine what your needs as a customer is and what role vendor selection will play in your ultimate success or failure. I would recommend that you read my short white paper entitled ‘Selecting an eLearning vendor: A guide to making an informed decision’, that describes the most important considerations that need to be made when selecting an eLearning vendor. I can’t stress how important needs analysis is to developing successful eLearning materials such as customized interactive eLearni
IT professionals need to maintain their business just like everyone else. It is because of this that they must design business cards in a way that are professional yet attract attention. The following tips will help IT professionals design their business cards in a way that will help them get more business.Color Business CardsColor business cards are an exceptional way for IT professionals to show their professional skills and present themselves to new clients. The color in the business cards really catches the eye and it is exactly what one would expect from an IT professional. In fact, you can design your own cards and choose the colors you feel best represent you and your skills. But whatever you do make sure you make it tasteful so that when you hand your card to s
It is important to determine what your needs as a customer is and what role vendor selection will play in your ultimate success or failure. I would recommend that you read my short white paper entitled ‘Selecting an eLearning vendor: A guide to making an informed decision’, that describes the most important considerations that need to be made when selecting an eLearning vendor. I can’t stress how important needs analysis is to developing successful eLearning materials such as customized interactive eLearni
Networking does not just mean attending business breakfast meetings and handing out business cards, although those meetings are effective too.Networking is a powerful way of marketing your business because it's based on building relationships with people. When people know, like and trust you, they'll be more likely to use your products and services. Plus they'll happily refer their friends and relatives to you (of course it helps if you offer high quality service).This word of mouth aspect of networking makes it very cost-effective as a marketing strategy.So how can you become a natural networker? Here are a few suggestions.a)Attend as many social events as you can. They don't have to be strictly business events either. Even your child's P
It is important to determine what your needs as a customer is and what role vendor selection will play in your ultimate success or failure. I would recommend that you read my short white paper entitled ‘Selecting an eLearning vendor: A guide to making an informed decision’, that describes the most important considerations that need to be made when selecting an eLearning vendor. I can’t stress how important needs analysis is to developing successful eLearning materials such as customized interactive eLearni
In this article we try to cut through some of the printing red tape and try to provide you with a better understanding of the jargon and the pitfalls, ensuring your expectations are more closely matched to the end product you will be receiving. The following points should be of help,If you want a close colour match between colours on the designs you see on the computer monitor and the printed cards speak to the printer. Depending on the type of monitor you use and the colours involved, there could be a huge difference between how the colour looks on the monitor (RGB MODE) and how the printed colour (CMYK MODE) looks when printed from the printer or when printed using you home of office printer. Also the type of paper used affects how the printed colours look. If you want very
The initial needs assessment should identify the objectives of the eLearning program, course, materials and who will be using it. How will they access the materials? What technology will they be using? Does it make sense to include interactive bandwidth-intensive elements such as video and audio? Unfortunately, some eLearning content developers overlook these considerations and as a result develop a solution that disappoints the customer. This then results in the failure being laid at the door of eLearning, rather than at the door of the actual eLearning vendor and the customer.
Developing an eLearning project has to be done by building a relationship with an eLearning vendor that has extensive experience in the i
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