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Add You - Exhibit Staff Training - 5 Tips for Managers
There seems to be two types of leaders in the corporate world these days; on the one extreme is the micromanager who supervises everyone's work, and on the other end of the spectrum is the person who wants everyone to love him. Interestingly, neither approach is effective for true leadership. Whereas the micromanager tends to turn people off simply because he doe
2. ANONYMOUSLY CRITIQUE EACH OTHER ...
>From the visit to the practice show - did your staff person come back with information that was needed? There ar
Who could have predicted the changes coming our way in 2006? The changes that began in 2006 are predicted to continue in 2007. So, we thought we would provide a 2007 Survival Kit to enhance your life and your career! Check out our TAKE-GAIN-TAKE solution.1. Take Time: Time is that valuable commodity which we have complete control, yet only comes in a
How? Get everybody in a room and lecture to them. Wrong! Whether using a professional trainer or doing it yourself, here are FIVE TIPS to develop better booth staff:
There’s no job description that says “Stand in the booth and hand out brochures”, so it’s important that for each show each staff member receives training. Just because you can sell well doesn’t mean you can sell well in this unique marketing environment.
How? Get everybody in a room and lecture to them. Wrong! Whether using a professional trainer or doing it yourself, here are FIVE TIPS to develop better booth staff:
1. VISIT SHOWS ...
You want to find a Practice Show. Don't have a trade show? Sure you do - shows are everywhere. Try a local home-and-garden show, car show, boat show or call the CVB and ask if there's a show you can visit. Go as a group or individually but have a check list. Watch behavior. Look for the signs of why, and why not, you would talk with any particular person in the booth. Ignore the display. Be conscious of clothes, mannerisms, odors, demonstration, presentation and grammar. Did you get a business card? Was the person selling you or listening to you? Compare notes on a Wednesday.
2. ANONYMOUSLY CRITIQUE EACH OTHER ...
>From the visit to the practice show - did your staff person come back with information that was needed? There are
Having a great looking business card is usually the first priority for any new business. Without a business card to hand out, it's almost impossible to network and meet with new clients.And having a dynamic, professional logo will help make your business card one that prospects will hang on to and help you make a great first impression and help you brand y
There’s no job description that says “Stand in the booth and hand out brochures”, so it’s important that for each show each staff member receives training. Just because you can sell well doesn’t mean you can sell well in this unique marketing environment.
How? Get everybody in a room and lecture to them. Wrong! Whether using a professional trainer or doing it yourself, here are FIVE TIPS to develop better booth staff:
1. VISIT SHOWS ...
You want to find a Practice Show. Don't have a trade show? Sure you do - shows are everywhere. Try a local home-and-garden show, car show, boat show or call the CVB and ask if there's a show you can visit. Go as a group or individually but have a check list. Watch behavior. Look for the signs of why, and why not, you would talk with any particular person in the booth. Ignore the display. Be conscious of clothes, mannerisms, odors, demonstration, presentation and grammar. Did you get a business card? Was the person selling you or listening to you? Compare notes on a Wednesday.
2. ANONYMOUSLY CRITIQUE EACH OTHER ...
>From the visit to the practice show - did your staff person come back with information that was needed? There ar
Postcards come in a neat little package. These print materials are no more than 6 x 11 as its biggest size. The postcard is a highly recognizable print that is sturdy and popular. This print even dates back to more than a century ago and still persists today.What is it about postcards that make it enduring? Assuming that all we get in the mails are bulky b
How? Get everybody in a room and lecture to them. Wrong! Whether using a professional trainer or doing it yourself, here are FIVE TIPS to develop better booth staff:
1. VISIT SHOWS ...
You want to find a Practice Show. Don't have a trade show? Sure you do - shows are everywhere. Try a local home-and-garden show, car show, boat show or call the CVB and ask if there's a show you can visit. Go as a group or individually but have a check list. Watch behavior. Look for the signs of why, and why not, you would talk with any particular person in the booth. Ignore the display. Be conscious of clothes, mannerisms, odors, demonstration, presentation and grammar. Did you get a business card? Was the person selling you or listening to you? Compare notes on a Wednesday.
2. ANONYMOUSLY CRITIQUE EACH OTHER ...
>From the visit to the practice show - did your staff person come back with information that was needed? There ar
Negotiation is a big part of the business world. Every day, businessmen and women negotiate to close big deals. However, negotiation is also used to solve disputes between one or more parties. Negotiation is used to allow all parties involved feel that they have come out winning. The power to be a skilled negotiator is not something you are born with, it takes ye
2. ANONYMOUSLY CRITIQUE EACH OTHER ...
>From the visit to the practice show - did your staff person come back with information that was needed? There ar
One way to create a serene office atmosphere would be to bring nature into the office ..,. and this may be done most easily by having several potted plants and floral arrangements in addition to features like artificial water falls. Choosing the right kind of plants and containers and arranging them the right way will add a touch of class in addition to serenity
2. ANONYMOUSLY CRITIQUE EACH OTHER ...
>From the visit to the practice show - did your staff person come back with information that was needed? There are only two reasons people go to shows - to find information and to make decisions. Most go to gather information, but a stack of brochures or business cards is not information.
3. SUCCESS AND ROCKS ROLL FROM THE TOP ...
CEOs attend a show to meet clients and support their sales staff. Visibility and accessibility of top management at a show provides credibility and modeling for the on-floor staff. If managers don't want to be involved, it sends a who-cares message to everyone involved, including prospects and clients.
4. SELECT STAFF TO MEET EXPECTATIONS OF THE FIRM ...
If the goal is to find 25 qualified leads and close two deals, then send the folks who can do that. Match the corporate expectations with the reality of the show attendance. Many firms send people who are logistically closest to the show, know the most about the product or are most expendable - they are the newest or oldest. The staff must be fully fluent in the firm - know who knows what, how things get done plus be personable.
5. MATCH INDIVIDUAL EXPECTATIONS WITH CORPORATE EXPECTATIONS ...
Every person who stands in the booth expects to make a sale, meet a prospect, get a bonus, waste time or find a new job. Send the people who will make your company prosper.
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