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Add You - Joint Venture JV Partners are Worth Gold
Know Thyself and Thy Business
I recently interviewed a prospective client. I asked her to briefly describe what she did. She said it was complicated, she did so many things. I asked who her clients were. She said she couldn't define them, that she dealt with everyone. I then asked how her business was growing and she said she was losing money, clients and had no referrals.You get the picture.If you can't describe yourself, your ideal client and your business in brief, simple language, how is anyone going to hire you or give you a referral? As an entrepreneur, business owner or independent professional, you need to be able to tell advocates, clients and networking participants what you do, how you do it, who you do it for and why they should choose you.If what you do is help people build their business and how you do it is a) one-on-one, b) training and c) workshops, that presents a clear pictur
ojects, but they had to rely on me to help them make the right decisions abouI recently interviewed a prospective client. I asked her to briefly describe what she did. She said it was complicated, she did so many things. I asked who her clients were. She said she couldn't define them, that she dealt with everyone. I then asked how her business was growing and she said she was losing money, clients and had no referrals.You get the picture.If you can't describe yourself, your ideal client and your business in brief, simple language, how is anyone going to hire you or give you a referral? As an entrepreneur, business owner or independent professional, you need to be able to tell advocates, clients and networking participants what you do, how you do it, who you do it for and why they should choose you.If what you do is help people build their business and how you do it is a) one-on-one, b) training and c) workshops, that presents a clear pictur
Hiring - Communicating in the Age of Interaction
Interaction today comes in two ways: human-to- human and human-to-information. As a natural extension of the Information Age, the Interaction Age has come with messaging capabilities and real-time conferencing supplementing office productivity. Yet with all of this technology at our fingertips, it is easy to lose sight of what makes essential and productive communication between team leaders and employees. Of particular concern is the kind of communication that focuses on the upward communication that leads to productivity and high performance.Everyone Has the SkillsAt great companies team leaders actively listen to employees. They also actively encourage employees to talk to each other, customers and to their leaders. The good news is that most people already have the skills to communicate to their team leaders; they simply need to apply them to their manager. This is the power of human-to-
In a three year period recently in my retail flooring sales career I had 2 brand-spanking new contractors come in and buy flooring from me to complete re-modeling projects. They knew nothing about the different choices of flooring and it's cost. They were highly-skilled in their business of re-modeling projects, but they had to rely on me to help them make the right decisions aboutInteraction today comes in two ways: human-to- human and human-to-information. As a natural extension of the Information Age, the Interaction Age has come with messaging capabilities and real-time conferencing supplementing office productivity. Yet with all of this technology at our fingertips, it is easy to lose sight of what makes essential and productive communication between team leaders and employees. Of particular concern is the kind of communication that focuses on the upward communication that leads to productivity and high performance.Everyone Has the SkillsAt great companies team leaders actively listen to employees. They also actively encourage employees to talk to each other, customers and to their leaders. The good news is that most people already have the skills to communicate to their team leaders; they simply need to apply them to their manager. This is the power of human-to-
Paper Gowns Will Be Provided
Time and time again I meet business owners with a wicked sense of humor, sarcastic wit and language that could make even a trucker blush. Yet, the small business community is riddled with boring, uncreative, overly politically correct marketing collateral that lacks personality or worse fails to speak to a target market.How could such a contrast exist in a hot bed of creative, forward thinking individuals who have broken free from the shackles of the corporate world to pursue the very essence of the American Dream?There is a syndrome among small business owners that I like to call “I need to appeal to everyone, not offend anyone syndrome.” It’s a debilitating condition which makes business owners believe anyone, everyone and someone might purchase their product or service. As a result, their business image grazes over the heads of the masses and lacks the ingenuity to lock eyes with their id
and-spanking new contractors come in and buy flooring from me to complete re-modeling projects. They knew nothing about the different choices of flooring and it's cost. They were highly-skilled in their business of re-modeling projects, but they had to rely on me to help them make the right decisions abouTime and time again I meet business owners with a wicked sense of humor, sarcastic wit and language that could make even a trucker blush. Yet, the small business community is riddled with boring, uncreative, overly politically correct marketing collateral that lacks personality or worse fails to speak to a target market.How could such a contrast exist in a hot bed of creative, forward thinking individuals who have broken free from the shackles of the corporate world to pursue the very essence of the American Dream?There is a syndrome among small business owners that I like to call “I need to appeal to everyone, not offend anyone syndrome.” It’s a debilitating condition which makes business owners believe anyone, everyone and someone might purchase their product or service. As a result, their business image grazes over the heads of the masses and lacks the ingenuity to lock eyes with their id
Band-aids Don't Cure Stress
The stresses of long working days are getting to Australian employees, with 25% saying they would like a plug-and-play room at work in order to partake in a bit of escapism during the work-day, A further 25% say they would like to see the introduction of a meditation room in the office in order to bring a bit of peace and balance back to their life. (1731 respondents to a survey by Australian human resources recruitment firm, Talent2).I’m all for anything that eases workplace stress and makes life at work more enjoyable. It’s also good to see the emphasis on achieving peace of mind to relieve stress, instead of the usual focus on physical activity, important though that is.However, putting recreation facilities into the workplace to help manage the stress of long working hours is at best a band-aid measure and, at worst, potentially harmful. It also smacks of the belief that the workplace i
modeling projects. They knew nothing about the different choices of flooring and it's cost. They were highly-skilled in their business of re-modeling projects, but they had to rely on me to help them make the right decisions abouThe stresses of long working days are getting to Australian employees, with 25% saying they would like a plug-and-play room at work in order to partake in a bit of escapism during the work-day, A further 25% say they would like to see the introduction of a meditation room in the office in order to bring a bit of peace and balance back to their life. (1731 respondents to a survey by Australian human resources recruitment firm, Talent2).I’m all for anything that eases workplace stress and makes life at work more enjoyable. It’s also good to see the emphasis on achieving peace of mind to relieve stress, instead of the usual focus on physical activity, important though that is.However, putting recreation facilities into the workplace to help manage the stress of long working hours is at best a band-aid measure and, at worst, potentially harmful. It also smacks of the belief that the workplace i
Medical Factoring: How to Finance Your Healthcare Business Without a Loan
There are few bigger pains for healthcare industry professionals than having to wait 30, 60 or even 120 days to collect payments from insurance companies, HMOs and Medicare/Medicaid. The healthcare industry is riddled with complex billing, coding and processing rules that create very long payment cycles. This can be very difficult for medical offices, testing and diagnostic centers, medical supply companies, or any healthcare related business, for that matter. There are always many ongoing expenses that can’t wait. There is rent that needs to be paid, offices expenses that need to be covered, and payroll that must be met.This situation creates a problem for most healthcare businesses. On paper, the business may look very profitable and seem to be doing well. But in reality, most of the money is tied up in slow paying invoices (also known as accounts receivable) with little cash to show for it in th
and it's cost. They were highly-skilled in their business of re-modeling projects, but they had to rely on me to help them make the right decisions abouThere are few bigger pains for healthcare industry professionals than having to wait 30, 60 or even 120 days to collect payments from insurance companies, HMOs and Medicare/Medicaid. The healthcare industry is riddled with complex billing, coding and processing rules that create very long payment cycles. This can be very difficult for medical offices, testing and diagnostic centers, medical supply companies, or any healthcare related business, for that matter. There are always many ongoing expenses that can’t wait. There is rent that needs to be paid, offices expenses that need to be covered, and payroll that must be met.This situation creates a problem for most healthcare businesses. On paper, the business may look very profitable and seem to be doing well. But in reality, most of the money is tied up in slow paying invoices (also known as accounts receivable) with little cash to show for it in th
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. The price is what your customer pays and/or what the end consumer pays for a product or service. In the case of products not sold directly to the end user, pricing is often described as “wholesale” and “retail.” When the distribution channel is long (such as when there is a manufacturer, broker/distributor, retailer, and end consumer), multiple mark-ups can occur between the wholesale and the retail price.Your optimal pricing strategy will depend on more than your costs. Forces within your business environment such as your competitors, your suppliers, the availability of substitute products, and your customers come into play as well. Positioning (how you want to be perceived by your target audience) is also
ojects, but they had to rely on me to help them make the right decisions about the flooring part of their projects. No matter what you sell...cars, windows, clothing, motorcycles, furniture, electronics...you are the expert and your customer needs your expertise and knowledge to help them make the right buying decisions.Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit. The price is what your customer pays and/or what the end consumer pays for a product or service. In the case of products not sold directly to the end user, pricing is often described as “wholesale” and “retail.” When the distribution channel is long (such as when there is a manufacturer, broker/distributor, retailer, and end consumer), multiple mark-ups can occur between the wholesale and the retail price.Your optimal pricing strategy will depend on more than your costs. Forces within your business environment such as your competitors, your suppliers, the availability of substitute products, and your customers come into play as well. Positioning (how you want to be perceived by your target audience) is also
I took the time to educate my contractors/customers on t
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