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  • Add You - Voice Mail Beats Live Message Taking, Hands Down!

    Internal and External Relations: The Ins and Outs
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    to put your call into the buyer’s voice mail:

    (1) What you say is exactly what he or she hears. There is no “lost in translation”

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    Today, I was on the phone, pitching a new book to hard-to-reach editors.

    An assistant came to the line at one place, and very pleasantly asked me if she could take a message.

    Almost without exception, assistants such as this person, in the publishing world, are first-rate communicators, so you can rely on them to accurately capture your message and convey it.

    But I don’t leave my messages with them, as a general rule—especially if I’m promoting a new title.

    Here are five, rock-solid reasons for asking the assistant to put your call into the buyer’s voice mail:

    (1) What you say is exactly what he or she hears. There is no “lost in translation”

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    Rifle ApproachThe least expensive marketing approach is the rifle. Businesses that choose this approach are able to select their target market (niche group). Developing a compelling mes
    santly asked me if she could take a message.

    Almost without exception, assistants such as this person, in the publishing world, are first-rate communicators, so you can rely on them to accurately capture your message and convey it.

    But I don’t leave my messages with them, as a general rule—especially if I’m promoting a new title.

    Here are five, rock-solid reasons for asking the assistant to put your call into the buyer’s voice mail:

    (1) What you say is exactly what he or she hears. There is no “lost in translation”

    Build Your Team As Strong As It Can Be
    Every team wants to excel in their area whether it is a sports team or a corporate team or even a small office team. The only way to succeed is by building that team to the strongest level they
    e first-rate communicators, so you can rely on them to accurately capture your message and convey it.

    But I don’t leave my messages with them, as a general rule—especially if I’m promoting a new title.

    Here are five, rock-solid reasons for asking the assistant to put your call into the buyer’s voice mail:

    (1) What you say is exactly what he or she hears. There is no “lost in translation”

    Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
    Just about anyone who has been in the public eye has a story of the media interview that went south. “I talked to that reporter for an hour and all they used was a ten-second sound bite!” or,
    s with them, as a general rule—especially if I’m promoting a new title.

    Here are five, rock-solid reasons for asking the assistant to put your call into the buyer’s voice mail:

    (1) What you say is exactly what he or she hears. There is no “lost in translation”

    Classified Advertising in Local Markets
    Newspaper advertisements may cost more than those which can be posted on the Internet, however, posting your classified advertisements in the newspaper will likely increase the chance of a sale
    to put your call into the buyer’s voice mail:

    (1) What you say is exactly what he or she hears. There is no “lost in translation” problem with a robot.

    (2) Your buyer can hear your enthusiasm, first-hand. She won’t hear it from her assistant.

    (3) You can get a second bite at the apple, if your first message missed the mark, in your estimation, either by erasing it, or adding to it with a second voice message.

    (4) You can speak faster, and cram in a lengthier message than most humans could ever comfortably transcribe.

    (5) You don’t have to “dumb down” or sanitize your message because a mediator is involved.

    Don’t worry; asking for voice

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