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Add You - 8 Procedures to Take Control of Sales and Marketing
Q. “I wasn't happy with my last performance review. Should I dispute the review? Write a letter for my file? Talk to a lawyer? Or just let it go?”A. Most professionals feel you should offer some kind of response. But whether to respond, and the way to respond, will depend on your company's culture, the unwritten message and your own career goals.1. Assess your report in light of the company's culture.In some cultures, anything but glowing praise will be viewed as negative. In others, tough reviews are the norm.Often your boss will be expected to come up with at least one point of constructive criticism. After all, nobody walks on water. But if you're
I’m the founder of Cleret, maker of the coolest looking squeegees on the planet.It all started in 1986 when I let this big burly contractor talk me into putting fancy clear glass shower doors in my brand new bath - BIG MISTAKE!After bathing, there were all these unsightly water spots on my new glass shower doors and puddles everywhere. And then it started to mildew and turn green and stink. My bath looked horrible, and it looked (and was) dirty all the time. To combat this, I began to wipe down my bath after each shower with my bath towel. But by the end of the week I had a mountain of towels piled nearly to the ceiling in corner of my bath. Ugh!I was at a loss as to wh
Part Three of Series
We’re sprinting toward that million dollar mark...and we’re only a couple strides away…
Decreasing inventory carried us over the first hurdle, and last week reducing Accounts Receivable sped us through the half-way mark. We’re making great time, so let’s bring on the next mile marker – marketing and
One of great challenges for any business is to learn to efficiently and cost effectively leverage knowledge on an enterprise wide basis. We have all heard the saying that “knowledge is power”…we’ve all also heard the refinement of that saying which states that “the application of knowledge is power”. I prefer to take it one step further and say that “the successful application of knowledge at the right time, for the right reasons and with the proper emphasis results in a certainty of execution that creates power.” In this blog post I’ll provide you with some insights that will help you to not only leverage your knowledge to increase returns, but also how to protect your knowledge to mitigate
Decreasing inventory carried us over the first hurdle, and last week reducing Accounts Receivable sped us through the half-way mark. We’re making great time, so let’s bring on the next mile marker – marketing and
Promotional products are a necessity for a memorable function. They can be used to build up publicity for the event, to reinforce the theme of the event, and to help your guests remember the event for years to come!Perhaps you have a list of to do’s for your event that you have almost completed. You have been planning and organizing for weeks, months, or even all year - but if you haven’t included some promotional product in your list, you have set yourself up to miss a huge opportunity. Don’t you want your event, and more importantly, your company, to be remembered? What better way for your customers to remember your company than with a promotional product gift from an incredible
Decreasing inventory carried us over the first hurdle, and last week reducing Accounts Receivable sped us through the half-way mark. We’re making great time, so let’s bring on the next mile marker – marketing and
How long does it take your customers, clients or patients to pay you for the products or services you have provided?Have you developed a consistent collection management program?Your answer to the above questions is a leading indicator as to how well you collection management is. Sending an invoice doesn't always result in payment. Successful collection management s a matter of making your payment terms crystal clear and separating collection management from new business functions, in other words - keep your emotions out of collection management!. You can't be hesitant or soft in collection management.Collection management is a sticky subject because it can require getti
Ah, the land of ROI-ification. A land where e-mails are opened and links are clicked and phones ring by the minute. Is this utopia? Or arms-length reality? Once you apply these proven strategies, you just might find out.But first, a look at the state of your website.What a big website you have, grandmother! Many corporate websites are little more than online brochures featuring product and service descriptions with a few crunchy benefits tossed in for variety. Slick design, not very engaging copy. They read like how a cubicle looks: bland, boring, safe. A tendency to rely on jargon and highly technical language to convince the prospect means most prospects remain unconvinced. A
Increasing Overall Sales and Marketing Effectiveness
If you are an organization spending $500,000 or more on marketing expenses (e.g. advertising, trade shows, print materials, direct mail, etc.) then STOP! We found it again. Why you ask…? Because marketing ha
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