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  • Add You - Execs' Top Priorities This Year: Acquiring & Retaining Customers

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    l news? If more CEO's succeeded in developing a highly competent sales force.

    Most CEO's have no idea w

    Stand Out in Business the Write Way
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    Accenture recently published the results of their global study of Executive Priorities for 2004. Selling - acquiring new customers - is Priority 1, and Selling - Retaining Customers - is Priority #4. Selling is clearly a major concern among company executives.

    Acquiring and retaining customers is usually a major priority - that isn't news. Top salespeople are in great demand - that isn't news, either. What would qualify as real news? If more CEO's succeeded in developing a highly competent sales force.

    Most CEO's have no idea w

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    quiring new customers - is Priority 1, and Selling - Retaining Customers - is Priority #4. Selling is clearly a major concern among company executives.

    Acquiring and retaining customers is usually a major priority - that isn't news. Top salespeople are in great demand - that isn't news, either. What would qualify as real news? If more CEO's succeeded in developing a highly competent sales force.

    Most CEO's have no idea w

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    a major concern among company executives.

    Acquiring and retaining customers is usually a major priority - that isn't news. Top salespeople are in great demand - that isn't news, either. What would qualify as real news? If more CEO's succeeded in developing a highly competent sales force.

    Most CEO's have no idea w

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    y - that isn't news. Top salespeople are in great demand - that isn't news, either. What would qualify as real news? If more CEO's succeeded in developing a highly competent sales force.

    Most CEO's have no idea w

    Advertising Today Pays the Bills Tomorrow
    They say advertising will help build your business and indeed Ted Tuner use to say; Early to bed, early to rise, work like hell and advertise. And the young Ted Turner meant it too. You see, Advertising Today Pays the Bills Tomorrow. Of course if you pay too much for advertising, which does not pull such as expensive Yellow Page Advertising or Yello
    l news? If more CEO's succeeded in developing a highly competent sales force.

    Most CEO's have no idea what it takes to sell in today's marketplaces, and their Sales Managers only think they know. Most sales managers have been placing their hopes in getting salespeople to work "smarter and harder." They've been hoping that streamlining sales procedures will produce the results they need - more sales. Has it worked? No. Will it ever work? No.

    As long as sales managers stay grounded in the past, new Contact Management systems and

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