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    The Secret to Better Media Coverage for Your Nonprofit
    Many of nonprofit communicators see media coverage (a.k.a. earned media, vs. advertising or paid media) as a cost-effective means of marketing. Here's what it takes to make your press releases really work for you:1. Press releases are just one part of your earned media workPress releases are important but remember, the release is just one step in your campaign to secure media coverage. Most important is that your media efforts are fully integrated into your marketing and communications plan, timetable, and budget. Media strategies should be selected only when they will help reach a specified communications objective for one or more target audiences. Messages and 'look and feel' should be consistent for EACH AUDIENCE throughout all strategies and campaigns, includin
    and I have worked with them to further its usefulness.

    It is important that a sales manager determines what the over all ability of a sales person is prior to attempting to teach, share or transfer the key aspects of the tasks to that employee.

    The same holds true for motivation but I would suggest that the aspects of motivation are often overlooked by sales manages as it is the more difficult of the two to identify and manage. Just as with ability an evaluation of motivation should be considered and then skillfully engage, encourage and recognize the mental game and thinking of each individual sales person.

    [I be

    China Business Demands Common Sense
    In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Dani?l Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash? The business appeal of China, Hong Kong in particular, is like a red rag to the energetic Dani?l Ben-Ezra. This already led him into some typical Asian tours de force; from a stage-managed meeting with an intimidating majority of participants, to binge drinking
    Sales people who have clear objectives, the required competencies, and a supportive working environment still require a level of desire, willingness and positive thinking to complete tasks or sales activities in order to optimize performance. This state of willingness could be restated as motivation, the mental game or the internal forces that affect the outcomes, intensity and perseverance of a sales person’s voluntary behavior.

    Sales Managers need to evaluate each sales person’s motivation, skills and the thinking supporting them due to shifting corporate goals and competitive threats. Given that there is a broad range of individualistic practices within the sales population, it is likely that each sales person is motivated in different ways and a good sales manager or sales leader, according to my experience, has the responsibility to identify those differences and leverage the individual potential from each and every sales person.

    In David C. McCelland’s theory of learned needs he suggests that achievement, affiliation and power are the important sources of motivation. As he suggests, however, high achievers are self-motivated to high levels of achievement while low achievers require direction and reinforcement from others. He goes on to say that employees can learn to become more achievement oriented but recognizes that there are different types of employees bringing a balance to our social framework.

    This is why it is so key that sales managers understand sales people for the individuals that they really are. Daniel Goleman, who has done extensive work in the area of Emotional Intelligence, suggests that those employees with potential are motivated by a desire to achieve for the sake of achievement and states further that managers with strong emotional intelligence are themselves self-motivated individuals – These principles should then apply to sales people and sales managers.

    If motivated sales people are more willing to exert certain effort over a period of time in order to achieve a goal, then what role does the sales manager have in his or her interaction with that sales person?

    It is important for sales managers to have a grasp of each sales person level of ability and motivation according to Dr. Paul Hersey. He suggests that the ownership of the task between the sales manager and the sales person be shared in accordance to the various possible levels of both ability and readiness. A training company named Gilmore and Associates devised a model that incorporates these notions and I have worked with them to further its usefulness.

    It is important that a sales manager determines what the over all ability of a sales person is prior to attempting to teach, share or transfer the key aspects of the tasks to that employee.

    The same holds true for motivation but I would suggest that the aspects of motivation are often overlooked by sales manages as it is the more difficult of the two to identify and manage. Just as with ability an evaluation of motivation should be considered and then skillfully engage, encourage and recognize the mental game and thinking of each individual sales person.

    [I bel

    Entrepreneurs and Problem Solvers; Winning Markets Thru Innovation
    If you are a true entrepreneur then you are a problem solver. You see a desire of a consumer of a product or service and you ask yourself; can I produce that and still retain a profit? If you can produce it and you are pretty sure you can make money doing it then you are well on your way.This takes thought, creativity and innovation, there is no other way? Sure you can copy others who have done similar and learn from them and their successes, challenges and failures and create even a better way of doing it. After all an entrepreneur is an innovator by trait and a problem solver by profession.Every good entrepreneur can smell new markets and see the money flowing and feel the desires of customer leaning a certain way or longing for that perfect service or product to
    ndividualistic practices within the sales population, it is likely that each sales person is motivated in different ways and a good sales manager or sales leader, according to my experience, has the responsibility to identify those differences and leverage the individual potential from each and every sales person.

    In David C. McCelland’s theory of learned needs he suggests that achievement, affiliation and power are the important sources of motivation. As he suggests, however, high achievers are self-motivated to high levels of achievement while low achievers require direction and reinforcement from others. He goes on to say that employees can learn to become more achievement oriented but recognizes that there are different types of employees bringing a balance to our social framework.

    This is why it is so key that sales managers understand sales people for the individuals that they really are. Daniel Goleman, who has done extensive work in the area of Emotional Intelligence, suggests that those employees with potential are motivated by a desire to achieve for the sake of achievement and states further that managers with strong emotional intelligence are themselves self-motivated individuals – These principles should then apply to sales people and sales managers.

    If motivated sales people are more willing to exert certain effort over a period of time in order to achieve a goal, then what role does the sales manager have in his or her interaction with that sales person?

    It is important for sales managers to have a grasp of each sales person level of ability and motivation according to Dr. Paul Hersey. He suggests that the ownership of the task between the sales manager and the sales person be shared in accordance to the various possible levels of both ability and readiness. A training company named Gilmore and Associates devised a model that incorporates these notions and I have worked with them to further its usefulness.

    It is important that a sales manager determines what the over all ability of a sales person is prior to attempting to teach, share or transfer the key aspects of the tasks to that employee.

    The same holds true for motivation but I would suggest that the aspects of motivation are often overlooked by sales manages as it is the more difficult of the two to identify and manage. Just as with ability an evaluation of motivation should be considered and then skillfully engage, encourage and recognize the mental game and thinking of each individual sales person.

    [I be

    Presentation Skills – Traps to Avoid
    The art of presenting well is a learned skill, but even if you are a complete beginner, you can get a head start by not falling for these common pitfalls:1. Never, ever, imagine that you can get away with not preparing and that when you stand up in front of your audience, you will be inspired to speak fluently and intelligently! It just does not happen and there is no quicker way to destroy your credibility and reputation. Remember the old saying – fail to prepare and you prepare to fail!2. Don’t feel you need to include lots and lots of information – you will lose your audience. Practise the presentation with a carefully-chosen audience (who you can trust to be helpful and objective) and you will be surprised how long it can take to cover a few points when th
    at employees can learn to become more achievement oriented but recognizes that there are different types of employees bringing a balance to our social framework.

    This is why it is so key that sales managers understand sales people for the individuals that they really are. Daniel Goleman, who has done extensive work in the area of Emotional Intelligence, suggests that those employees with potential are motivated by a desire to achieve for the sake of achievement and states further that managers with strong emotional intelligence are themselves self-motivated individuals – These principles should then apply to sales people and sales managers.

    If motivated sales people are more willing to exert certain effort over a period of time in order to achieve a goal, then what role does the sales manager have in his or her interaction with that sales person?

    It is important for sales managers to have a grasp of each sales person level of ability and motivation according to Dr. Paul Hersey. He suggests that the ownership of the task between the sales manager and the sales person be shared in accordance to the various possible levels of both ability and readiness. A training company named Gilmore and Associates devised a model that incorporates these notions and I have worked with them to further its usefulness.

    It is important that a sales manager determines what the over all ability of a sales person is prior to attempting to teach, share or transfer the key aspects of the tasks to that employee.

    The same holds true for motivation but I would suggest that the aspects of motivation are often overlooked by sales manages as it is the more difficult of the two to identify and manage. Just as with ability an evaluation of motivation should be considered and then skillfully engage, encourage and recognize the mental game and thinking of each individual sales person.

    [I be

    What You Must Avoid Doing, If You Want To Keep Your Prospect Glued To Your Sales Copy
    Yesterday while doing a sales copy review -- a problem kept coming up repeatedly, and it's one I see very often. The problem is...Wasted Words.A lot of times when you're writing copy, since you know "the more you tell, the more you sell" you feel sort of "compelled" to go into every little detail about yourself... the reasons why you invented your product... and the reasons why all the other products out there aren't "worthy" when compared to yours.The truth is, you don't need a LOT of that stuff.If details about yourself are relevant, and if they will add to your prospects "reasons why they should buy", then include 'em. But if they don't contribute towards the compelling benefits of your product, then don't.For example, if you took
    les managers.

    If motivated sales people are more willing to exert certain effort over a period of time in order to achieve a goal, then what role does the sales manager have in his or her interaction with that sales person?

    It is important for sales managers to have a grasp of each sales person level of ability and motivation according to Dr. Paul Hersey. He suggests that the ownership of the task between the sales manager and the sales person be shared in accordance to the various possible levels of both ability and readiness. A training company named Gilmore and Associates devised a model that incorporates these notions and I have worked with them to further its usefulness.

    It is important that a sales manager determines what the over all ability of a sales person is prior to attempting to teach, share or transfer the key aspects of the tasks to that employee.

    The same holds true for motivation but I would suggest that the aspects of motivation are often overlooked by sales manages as it is the more difficult of the two to identify and manage. Just as with ability an evaluation of motivation should be considered and then skillfully engage, encourage and recognize the mental game and thinking of each individual sales person.

    [I be

    Transfer of Training: How to Promote Skill Transfer in Your Organization
    Problem of Training TransferA new inventory system was installed in a typical manufacturing company. Employees in the Purchasing Department were sent off to learn how to use the new software. One month later, the Purchasing Manager finds that only two out of the twelve Purchasing Officers are using the new system. The expected cost savings have not materialized and the Purchasing Manager resolves to take issue with the Training Manager at the next weekly meeting.Does this sound familiar? Experts estimate that somewhat less that twenty percent of training investments lead to some organizational benefit. This anomaly is commonly referred to as the "problem of training transfer". Why is it that such a small proportion of training ends up being used back
    and I have worked with them to further its usefulness.

    It is important that a sales manager determines what the over all ability of a sales person is prior to attempting to teach, share or transfer the key aspects of the tasks to that employee.

    The same holds true for motivation but I would suggest that the aspects of motivation are often overlooked by sales manages as it is the more difficult of the two to identify and manage. Just as with ability an evaluation of motivation should be considered and then skillfully engage, encourage and recognize the mental game and thinking of each individual sales person.

    [I believe that ability is mind to hand while motivation is mind to heart. Think of it this way – Sales Performance equals Ability (Mind to Hand) times Motivation (Mind to Heart) or SP=A(MH)XM(MH)]

    Sales managers often remedy performance issues with more skills training when from my experience more often than not the underlying performance issue is the thinking and motivation of the sales person. This generally means the wrong solution for the wrong problem incurring more overhead cost, lost opportunity cost and often a further slippage in the motivation of the sale person.

    Different levels of the sales person’s ability will mean a different coaching style on behalf of the sales manager in order for the task to be completed at the required level of performance. Lower ability will mean more sales manager involvement and a specific teaching style will be necessary. As ability increases so too does the ownership of the task by the sales person increase, as he or she will begin to determine what is required in order to complete it. A sharing style becomes the most commonly used style by sales managers during this next phase. As the sales person’s ability level optimizes the role of the sales manager shifts more to a transferring style. Involvement of the sales manager is far less and ownership for the task is now primarily that of the sales person.

    Typically the same holds true for levels of motivation (M) with respect to the same task although the characteristics and processes for engaging it are more emotional than behavioral. It is here that the passion for sales managing sales people comes to the forefront.

    Sales managing a sales person with low motivation will require a nurturing sales manager, one that will engage in the values and principles of the sales person more so than technical abilities for that task. I believe that emotional factors have to engage the sales person’s values in order to stimulate the whole sales person. As the sales person’s motivation improves you follow through with encouragement reinforcing the positive and helping them see that there is light at the end of the tunnel. At the highest level of motivation you simply recognize their capability supporting them to the highest possible level of success.

    A sales person with high ability and motivation with respect to a specific task is more apt to have higher levels of success with the role of the sales manager being that of a provider of information or in a position to just delegate and reward with little need for intense

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