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    A Leadership Lesson: Two Guys With Guns
    PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.comWord count: 768A Leadership Lesson: Two Guys With Guns by Brent FilsonRaymond Chandler author of the famous Philip Marlowe detective stories advised writers suffering from writers' block: "Whenever you get stuck, have two guys walk through the door with guns."Leadership has its own "leader's block." All leaders now

    Oh, and one more thing. Before you can even hold your all hands meeting, they have two more great ideas and have changed the first one they gave you three times. Sound fa

    We Are Not Mutts - The Critical Care Transport RN
    Some things are simply a mystery and so goes the perceived role and importance that the Critical Care Transport (CCT) RN plays in the healthcare field. Other professionals seem to view us like mutts - a little bit of everything but certainly not a thoroughbred in anything.I once heard a co-worker describe the job as something between a magnified EMT and a bench warmer. Such flattery - but what can you do?Anyhow, I just wanted to set the record straight, so to speak, by pointing out the value and importance that the CCT RN brings to the table.What's so ironic about the perception is that most CCT RN's are veteran nurses from the ICU or ER
    As Sales Managers, much of our time is spent managing our sales staff. Training, forecasting, ride a longs. The list goes on and on. Our days are so busy, we are often taken by surprise when our VP or Senior Level Manager emails or calls us with an edict from on high. You know the call. Some new "thing" that the CEO or Board has come up with that your sales team needs to implement immediately. And what do you do? Without even thinking that deeply about the request, its validity and/or viability, you call an all hands meeting and roll out your plan to get this idea into action. Your being a good manager, right? Taking those orders from above you and disseminating them to your staff for implementation.

    Oh, and one more thing. Before you can even hold your all hands meeting, they have two more great ideas and have changed the first one they gave you three times. Sound fam

    At What Layer Are You Managing Your Career and Business?
    The key is understanding at what layer you are managing your career and business, and where the opportunities are. When you can move to the right layer that most of your problems will disappear, and great opportunities to multiply results, revenues, efficiencies, profits, and employee results will go through the roof.Do you know where you are in the levels of pealing back the layers of your career and business? It reminds me of the great philosopher, Shrek, who said that Ogre’s come in layers. Well, so do businesses.So, let's look at how MOST careers and companies are run. This isn't to say that you do it this way, but I want you to evaluate at
    surprise when our VP or Senior Level Manager emails or calls us with an edict from on high. You know the call. Some new "thing" that the CEO or Board has come up with that your sales team needs to implement immediately. And what do you do? Without even thinking that deeply about the request, its validity and/or viability, you call an all hands meeting and roll out your plan to get this idea into action. Your being a good manager, right? Taking those orders from above you and disseminating them to your staff for implementation.

    Oh, and one more thing. Before you can even hold your all hands meeting, they have two more great ideas and have changed the first one they gave you three times. Sound fa

    Niche Marketing - Find Your Fit in the Marketplace!
    Niche marketing is the buzz word on the internet but has long held the attention of all advertising and marketing professional in the everyday world of television and radio, even newspapers. If you watch a television show with a large audience of middle aged physically active men, you will find that the commercials aired during that time frame are specifically geared to these men.Think about the Super Bowl. Consider the hype of the unique and yes, very expensive, advertising campaigns that are aired during a football game that is watched by 144.4 million viewers. Yes men and women of all ages and walks of life watch the Super Bowl so there is a vari
    sales team needs to implement immediately. And what do you do? Without even thinking that deeply about the request, its validity and/or viability, you call an all hands meeting and roll out your plan to get this idea into action. Your being a good manager, right? Taking those orders from above you and disseminating them to your staff for implementation.

    Oh, and one more thing. Before you can even hold your all hands meeting, they have two more great ideas and have changed the first one they gave you three times. Sound fa

    Career Success Through Following Your Urges
    You might think that the business of living life following your urges would be bad for you. That is if you subscribe to the belief that deep down human beings are evil if left to their own devices. Truth is, human beings are basically good. It's the odd man that kills or maims if otherwise we'd have a much higher incidence of killing and maiming around us.What of the man who we read about in the daily newspaper who jumps into the water to save a child or even a dog? Or the uncle who wrestles a shark to retrieve the arm of his nephew? Chances are neither of these people just doesn't even stop and think – they follow their instincts or urges and do w
    nd roll out your plan to get this idea into action. Your being a good manager, right? Taking those orders from above you and disseminating them to your staff for implementation.

    Oh, and one more thing. Before you can even hold your all hands meeting, they have two more great ideas and have changed the first one they gave you three times. Sound fa

    The Four Fundamentals of Every Web Business
    There are four components to every web business. Until you understand them, you’ll never be able to make any money online. Once you understand them, they need be put into practice, if you wish to be successful.The four strategic components that make up every web business are:ProductTechnologyTrafficConversionEvery web business starts with a PRODUCT. If there’s no PRODUCT then there’s no reason for the business to exist. There are two kinds of products that can be sold, physical products and information products. Web businesses focus on informational products because they can be digitized and delivered over the In

    Oh, and one more thing. Before you can even hold your all hands meeting, they have two more great ideas and have changed the first one they gave you three times. Sound familiar?

    This is where many Sales Managers (and managers in general) could utilize the "Manage Up" philosophy. Managing up is very similar to downward managing. The difference being, you are managing your managers/superiors as opposed to managing subordinates. Your time is valuable and you need to manage it properly to maximize your value to your organization. Interruptions to your short and long term game plan are inevitable. We generally think of these interruptions coming in the form of subordinates breaking our stride with mundane questions or fires to put out. We expect this and management training course after management training course teaches us how to deal with these issues. But has anyo

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