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Add You - Packaging Maketh the Person
If you’ve dreamed of becoming a store owner and are thinking about making the transition from working for someone to working for yourself, there are a few things you need to consider before making the move.The allure of “being your own boss” is very powerful, but actually succeeding at doing so can be elusive. To increase your chances of being successful you need to do your homework and really think about what you’re about to undertake. Running a business can be rewarding, but it is takes hard work. Below are some of the things you need to ask consider before you go any further.1.Get the FactsDo you know anything about the type of store you want to open? In other words
A few months ago I attended a function where an accountant was invited to speak about his business. He told the assembled audience how efficient his business was and about their attention to detail. However his tie was undon
Are you in sales?You may not think you sell for a living, yet the answer to the question is probably, “Yes.”Whether your business success revolves around bringing in more clients, receiving quality referrals, or actually closing more deals… you're in sales, and just like the rest of us, you’re selling all the time.Nothing happens in the world of commerce until something gets sold.The fact that you're in sales means you face a dilemma. You have to sell to live... and virtually no one likes to be sold to.You’re probably proud of the product, service, or expertise you market and sell, yet most of the people that work with me in my “Language of Success™” programs tell me tha
However, from time to time we're presented with surveys about the creams we rub on our bodies which take years off our age and make our skin as soft as a baby's bottie. The surveys tell us "Buy the cheap stuff or the own label one from the supermarket, 'cause they're all the same."
But do we? Of course we don't. Human beings are driven by emotions not logic and never more so when spending their money. People buy with their eyes, we love packaging. The marketing and merchandising experts have it down to a fine art and know the colours and shapes that we're most likely to buy. They then design their packaging accordingly and make sure it grabs our attention. The product in the packaging has to do what it says it'll do, however if it looks like it can do the business, then we're more likely to believe it can.
It's just the same with people. Whether we like it or not, people are likely to make judgements about us by the way we're packaged. They'll then decide whether they like us, whether they'll give us a job or even just believe what we say. This seems to be so obvious. Yet I've seen professional speakers with scuffed shoes, business leaders with outdated suits and politicians wearing clothes that don't fit them or suit their shape.
A few months ago I attended a function where an accountant was invited to speak about his business. He told the assembled audience how efficient his business was and about their attention to detail. However his tie was undon
Selection. Human resource selection deals with identifying the most qualified applicants for employment. To identify which applicants are most qualified, it is first necessary to determine the tasks that will be performed by the individual hired and the knowledge, skills, and abilities the individual must have to perform the job effectively. This information is gained through job analysis. Performance Appraisal. Performance appraisal deals with getting information about how well each employee is performing his or her job in order to reward those who are effective, improve the performance of those who are ineffective, or provide a written justification for why the poor performer should be disciplined. Thr
But do we? Of course we don't. Human beings are driven by emotions not logic and never more so when spending their money. People buy with their eyes, we love packaging. The marketing and merchandising experts have it down to a fine art and know the colours and shapes that we're most likely to buy. They then design their packaging accordingly and make sure it grabs our attention. The product in the packaging has to do what it says it'll do, however if it looks like it can do the business, then we're more likely to believe it can.
It's just the same with people. Whether we like it or not, people are likely to make judgements about us by the way we're packaged. They'll then decide whether they like us, whether they'll give us a job or even just believe what we say. This seems to be so obvious. Yet I've seen professional speakers with scuffed shoes, business leaders with outdated suits and politicians wearing clothes that don't fit them or suit their shape.
A few months ago I attended a function where an accountant was invited to speak about his business. He told the assembled audience how efficient his business was and about their attention to detail. However his tie was undon
Suppose you’ve made the effort to decide what kind of people you’re seeking for your business, and you’ve even gone to the trouble of making sure you hire staff who match those criteria. Is that enough? No it’s not. As the business leader, your last critical activity is to build staff into a team, and there are four areas you should address to accomplish this.TELL ‘EM WHAT’S GOING ON Whether a business is large or small, communication is always at the top of staff complaints. Most bosses assume this means they should talk more, but that’s only a small percentage of it. When you hire good people, one of the characteristics that makes them “good” is that they want to know they’re making a d
It's just the same with people. Whether we like it or not, people are likely to make judgements about us by the way we're packaged. They'll then decide whether they like us, whether they'll give us a job or even just believe what we say. This seems to be so obvious. Yet I've seen professional speakers with scuffed shoes, business leaders with outdated suits and politicians wearing clothes that don't fit them or suit their shape.
A few months ago I attended a function where an accountant was invited to speak about his business. He told the assembled audience how efficient his business was and about their attention to detail. However his tie was undon
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing
It's just the same with people. Whether we like it or not, people are likely to make judgements about us by the way we're packaged. They'll then decide whether they like us, whether they'll give us a job or even just believe what we say. This seems to be so obvious. Yet I've seen professional speakers with scuffed shoes, business leaders with outdated suits and politicians wearing clothes that don't fit them or suit their shape.
A few months ago I attended a function where an accountant was invited to speak about his business. He told the assembled audience how efficient his business was and about their attention to detail. However his tie was undon
The start of the summer can be a singularly stressful time of the year. Just as soon as the exams end you have to find a job, at the same time as everybody else! So what can you do to tip the balance back in your favour?Firstly, make sure that your CV is well-written and up-to-date. There are thousands of books and websites overflowing with CV writing advice. The major jobsites such as Monster are a prime example and if you find the CV writing process too daunting you can even employ a professional CV writer to do it for you.To be taken seriously you should always introduce yourself with a covering letter addressed directly to the hiring manager. If the job ad doesn't give a c
A few months ago I attended a function where an accountant was invited to speak about his business. He told the assembled audience how efficient his business was and about their attention to detail. However his tie was undone and his shirt looked like he was breaking it in for a smaller friend. His suit, though probably expensive, wasn't the right colour for him and merely drew attention to the fact that its wearer liked his grub. All of the things he was saying were totally contradicted by how he was packaged.
Lawyers, accountants, plumbers or software engineers; it doesn't matter what you do, other people are very liable to make a judgement about your abilities by how you're packaged. Your colleagues and your boss will all make decisions about the quality of your work and your promotion prospects by your dress and image.
There's the famous story about the 1960's pre-election television debates between John F. Kennedy and Richard Nixon. These debates were also heard on radio, which was much more popular at the time. After the debates a poll was taken of how TV and radio audiences had reacted to the two participants. The radio audience voted for Nixon, however the TV audience voted overwhelmingly for Kennedy. The TV audience liked the look of Kennedy better than Nixon - they liked the packaging.
We also tend to make decisions very quickly about people we come into contact with. Psychologists have established that we subconsciously make around eleven decisions about other people within the first six seconds of meeting them. Personnel managers have admitted in surveys t
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Related Articles:
Can You Believe Your Customer? Can You Trust Traditional Market Research?
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