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You are here: Home > Business > Sales > Sell More: How to Get Motivated Buyers To Call You First |
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Add You - Sell More: How to Get Motivated Buyers To Call You First
How To Get 10% More Work Out Of Your Employees The Emotional Favorite?
Think about the last time you purchased a product or service. When you picked up the
phone, did you call the person who helped you in the past? The person who adds value to
your business or your career every time you ask for their assistance? Chances are you did.
The fact of the matter is most people do.It is getting harder to run a business for a profit. We are faced with rising costs, lowered demand etc. Our businesses have to be super effective just to keep up.But:* How many more benefits are possible?* Will pay increases increase effectiveness?* Do more benefits really cause workers to produce more?Well there is a way to increase productivity without increasing your Overhead.We deal with doctors every day. And the number one complaint the doctors get from their patients is that their job is making them sick. And they aren't far from the truth.No I'm not saying YOU are m It used to be that people bought from those Walmart, As It Was How many sales opportunities have you lost to competitors who seemed to have the inside
track? It’s likely your prospect purchased from their emotional favorite.As it was, Walmart was a wonderful part of my life. For a short while I sincerely believed what I was told and even if I had my doubts I pushed them aside because the company that I grew to love seemed to be something I had never come across in almost twenty five years of retail.Now with a book about it written and the possibility that it may be too controversial for anyone to print, I may have to do it myself.It has to be written. It has to be published. It is a promise that I made to myself and so many wonderful Walmart Associates that I worked with over the years.Seriously, I thought if I could talk to one Selling goes beyond communicating the value of your products and services. Selling is about communicating the value of doing business with you. It is about connecting with your customer and becoming their ‘Emotional Favorite’. Success in sales requires three things: 1) A viable product that addresses a need 2) Credibility 3) Timing. Some in sales claim in sales timing is everything; experienced sales professionals know timing is the ONLY thing. There are a plethora of credible businesses with viable products. To be truly successful at selling you need timing - to be the first or second person your customer talks to when they need something. There are three simple ways to get timing: 1) Sheer numbers – if you contact enough prospects, you’ll eventually find opportunities 2) Referrals – someone tells you the customer has a need for your product or service 3) Become your customer’s ‘Emotional Favorite’ - the customer calls you first Value Of Being First Being one of the first suppliers in front of your customers at the time they need what you sell is key to getting the business. Once the customer begins to shape a solution around a vendor’s product or service, they become emotionally tied to that solution. People tend to make decisions and move on to the next problem. What Is The Emotional Favorite? Think about the last time you purchased a product or service. When you picked up the phone, did you call the person who helped you in the past? The person who adds value to your business or your career every time you ask for their assistance? Chances are you did. The fact of the matter is most people do. It used to be that people bought from those Don't Promise Too Much nal Favorite’. Success in sales requires three
things:I've recently bought a computer system, taken my family to a theme park and flown on an airline that were all rated tops in their fields for service. They had won awards and were widely cited as leading examples of service quality in action.I ended up being disappointed. Not that the service was bad - compared with others in their industries, they were clearly better. But I had expected much more.For example, the computer sales representative had touted his company's No. 1 service ranking in a highly recognized survey. That was the key reason I bought the system. Yet my calls for installation, trouble-shooting and inte 1) A viable product that addresses a need 2) Credibility 3) Timing. Some in sales claim in sales timing is everything; experienced sales professionals know timing is the ONLY thing. There are a plethora of credible businesses with viable products. To be truly successful at selling you need timing - to be the first or second person your customer talks to when they need something. There are three simple ways to get timing: 1) Sheer numbers – if you contact enough prospects, you’ll eventually find opportunities 2) Referrals – someone tells you the customer has a need for your product or service 3) Become your customer’s ‘Emotional Favorite’ - the customer calls you first Value Of Being First Being one of the first suppliers in front of your customers at the time they need what you sell is key to getting the business. Once the customer begins to shape a solution around a vendor’s product or service, they become emotionally tied to that solution. People tend to make decisions and move on to the next problem. What Is The Emotional Favorite? Think about the last time you purchased a product or service. When you picked up the phone, did you call the person who helped you in the past? The person who adds value to your business or your career every time you ask for their assistance? Chances are you did. The fact of the matter is most people do. It used to be that people bought from those What Is An LGV Driver g - to be the first or second person your customer talks to when they
need something. There are three simple ways to get timing:An LGV driver is one who drives a Large Goods Vehicle. This driver will transport goods from one customer dock to another usually all over the UK.Some LGV drivers will even drive goods internationally. Some of the departure and arrival destinations that LGV drivers will work from and to include warehouses, depots, and distribution centers. Other establishments that drivers work with are retail chains, supermarkets, and manufacturers.LGV drivers will transport goods on vehicles that weigh at least 7.5 tonnes. Examples of LGV vehicles include rigid trucks (all one unit), tankers, transporters, and trailers. The driver 1) Sheer numbers – if you contact enough prospects, you’ll eventually find opportunities 2) Referrals – someone tells you the customer has a need for your product or service 3) Become your customer’s ‘Emotional Favorite’ - the customer calls you first Value Of Being First Being one of the first suppliers in front of your customers at the time they need what you sell is key to getting the business. Once the customer begins to shape a solution around a vendor’s product or service, they become emotionally tied to that solution. People tend to make decisions and move on to the next problem. What Is The Emotional Favorite? Think about the last time you purchased a product or service. When you picked up the phone, did you call the person who helped you in the past? The person who adds value to your business or your career every time you ask for their assistance? Chances are you did. The fact of the matter is most people do. It used to be that people bought from those Perfect Clothing Size Matters r calls you firstRemember, the few days back there was a zero size in clothing, but you may get shocked if you find size smaller than zero. It’s true – now fashion designers are coming up with collections sizing minus zero.Don’t have an idea of a minus-zero size women? Well, a good example is the soccer star’s wife Victoria Beckham, who has ideal body to easily fit into a minus-zero size. According to one newspaper, her waist is nearly 23 ? inches. However, the fact is that the population of sliver in America is getting lesser day by day, while the rest are growing in girth and clothing size. American women are certainly growing bigger as a m Value Of Being First Being one of the first suppliers in front of your customers at the time they need what you sell is key to getting the business. Once the customer begins to shape a solution around a vendor’s product or service, they become emotionally tied to that solution. People tend to make decisions and move on to the next problem. What Is The Emotional Favorite? Think about the last time you purchased a product or service. When you picked up the phone, did you call the person who helped you in the past? The person who adds value to your business or your career every time you ask for their assistance? Chances are you did. The fact of the matter is most people do. It used to be that people bought from those He Who Hesitates Waits... and Waits... and Waits... and Waits The Emotional Favorite?
Think about the last time you purchased a product or service. When you picked up the
phone, did you call the person who helped you in the past? The person who adds value to
your business or your career every time you ask for their assistance? Chances are you did.
The fact of the matter is most people do.One of my favourite all time quotes is from Henry Ford. He once said ‘Whether you think you can, or whether you think you can't: you're always right'. Just take a moment to think about that in your life and your business.We are all born with an incredibly powerful bio computer (our brain) that really does give us all unlimited potential. So why is it that certain people are far more wealthy and ‘successful' in life and in business than others? Why do some people work excessively hard and never seem to get anywhere whilst others just seem to be complete and utter money and success magnets!?Are they more intelligent? Did It used to be that people bought from those they know, like, and trust. To be successful in sales today, you need to go one step further and connect with your customers to become the person your customers know, like, trust…and want to see succeed. The emotional favorite is the person your customers call first, regardless of what they need. Becoming The Emotional Favorite So, if being the emotional favorite means you helping your customers fulfill their needs, how do you create this relationship where your customers think of you as their one-stop resource? Start by asking questions about your customer when you meet for the very first time and at the end of EVERY sales call. Think about the last time you encountered a ‘stereotypical’ sales person, the one who immediately launches into a sales pitch. How did you react? After a minute or two, did your eyes glaze over? As the sales person drones on, you stop listening waiting for an opportunity to end the conversation. Ultimately, that sales person falls to the bottom of the list of people you call when you need something. Not where you want to be if you’re looking to become the Emotional Favorite. Asking The Right Questions Obviously, you’re not going to start with ‘Hi, I’m Craig. What’s your greatest challenge?’ Start with open-ended questions: Ask about how the latest government policy changes, or shifts in technology has impacted their business. Relate their business to your other industry contacts and share some of your own insights. Then you can ask a
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