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A Wonderful World with Two Words
Over the years I have used thank you’s to cultivate more futile ground for business. Although not everyone mines for gold this way there are many who understand the value of being pleasant and letting everyone know who you are and what you do. When you leave a tip after a good dinner you are thanking them for good service. When you leave your

address—is a link to all of that information. Repetition, which is what makes The Rule of 7 work, strengthens the recognition and recollection of your brand.

Now, all the “experts” may come back later and say that “seven” isn’t the right number after all. It’s nine. Or it’s five. Or it’s eight-point-three. But it doesn’t really matter, does it? Seven works well as a general rule. (Besides, it is a lucky number.) The Small Retailer's Survival Guide - Part 8 - The Highs and Lows of Refitting Your Store
If you have decided to refit your store you may consider employing an independent consultant to advise you on the bet layouts an fixtures. A shop fitting consultant may plot the flow of customers around your store. One important factor is to try to marshal your customers past as many product displays as possible and especially the higher mar

I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots.

Why? Because that’s generally the number of times required before a name “magically” sticks in the mind of a prospect. The Rule of 7 is often used in radio and television advertising. But this isn’t an isolated occurrence—the number seven seems to be a bit magical in other areas, like prospecting and linguistics.

Do you know the average number of times experts say you need to make contact with a prospect before they will be ready to commit?

Can you guess how many times linguists say a person must use a word before it becomes a true part of their vocabulary?

This “magic” is the reason I try to repeat my client’s product name or business name seven times in the sales letters I write for them.

The truth is, we’re not really talking about magic, here. It’s really about generating recognition for a name or a concept. It’s about embedding something in a prospect’s subconscious mind. It’s about branding. I use The Rule of 7 to write sales letters, but the idea can be applied to other areas of marketing, too.

Every person and every thing has an identity—and branding is about more than just a logo. A brand identity is about who you are, what you offer and the benefits of choosing you over the competition. The name you choose to operate under—whether your personal name, your business name, your product name, or your website address—is a link to all of that information. Repetition, which is what makes The Rule of 7 work, strengthens the recognition and recollection of your brand.

Now, all the “experts” may come back later and say that “seven” isn’t the right number after all. It’s nine. Or it’s five. Or it’s eight-point-three. But it doesn’t really matter, does it? Seven works well as a general rule. (Besides, it is a lucky number.) Who Has Greater Insight - the Academic Thinker or the Entrepreneur Doer?
The professors and instructors at the top colleges and universities in the United States and throughout the world are to be held in high esteem for they educate the next generation that will be leading this great nation and the world. Not only does the public hold professors in high esteem, but luckily they also hold themselves in high esteem,is often used in radio and television advertising. But this isn’t an isolated occurrence—the number seven seems to be a bit magical in other areas, like prospecting and linguistics.

Do you know the average number of times experts say you need to make contact with a prospect before they will be ready to commit?

Can you guess how many times linguists say a person must use a word before it becomes a true part of their vocabulary?

This “magic” is the reason I try to repeat my client’s product name or business name seven times in the sales letters I write for them.

Now, all the “experts” may come back later and say that “seven” isn’t the right number after all. It’s nine. Or it’s five. Or it’s eight-point-three. But it doesn’t really matter, does it? Seven works well as a general rule. (Besides, it is a lucky number.) Access to Vendor Credit, 6 Ground Rules to Live by
Credit means the difference between life and death, growth and contraction.Easiest and cheapest source are vendors who would like to do business with you. Over a period of time you can build your lines to a point where they represent a substantial component of your working capital needs.And if you are ever in a position (customer true part of their vocabulary?

This “magic” is the reason I try to repeat my client’s product name or business name seven times in the sales letters I write for them.

Now, all the “experts” may come back later and say that “seven” isn’t the right number after all. It’s nine. Or it’s five. Or it’s eight-point-three. But it doesn’t really matter, does it? Seven works well as a general rule. (Besides, it is a lucky number.) Choosing A Business Gift
The business gift that you choose says a lot about you. It provides for your partners a look into the appreciation that you actually have for them. While you may not think much about it, thinking that a gift is a gift, they do. So, choosing the right business gift is quite important. The question is, though, how can you do this?To che Rule of 7 to write sales letters, but the idea can be applied to other areas of marketing, too.

Now, all the “experts” may come back later and say that “seven” isn’t the right number after all. It’s nine. Or it’s five. Or it’s eight-point-three. But it doesn’t really matter, does it? Seven works well as a general rule. (Besides, it is a lucky number.) Time Tracking or Employee Time Management
Employees, the most important source of any organization to grow, grow & grow. Industry is full of jobs & requirements. You name it and there is a company looking to hire such professionals. The connecting lines these days are internet. Many and many job hunters look forward to internet portals for new jobs and are successful in reaching out taddress—is a link to all of that information. Repetition, which is what makes The Rule of 7 work, strengthens the recognition and recollection of your brand.

Of course, I know that fulfilling The Rule of 7 is no guarantee a prospect will accept an offer. But I know using the rule increases the chance that a prospect will see my name or the name of one of my websites and think, “Oh, yeah, I remember Seductive Sales Letters” or “I remember Matthew Cobb.” Recognition and recollection—that’s what The Rule of 7 is all about.

One word of warning, though. Just because seven times is good doesn’t mean that seventy times is even better. Repeating the same name over and over again can grow annoying and cause prospects to quit reading. And then, you may not even be able to fulfill The Rule of 1.

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Maybe you're stuck, feeling unfulfilled and unhappy, but not able to make changes in your life to meet your goals. Maybe you're vaguely dissatisfied and aren't even sure why and where to find happiness. Perhaps you stressed and overwhelmed with work or life in general.

In the 1960’s, when the fast food industry was brand new, most restaurants had a wall between the order counter and the kitchen. Customers didn’t know how their food was being prepared or how long it would take (or if it had been pre-prepared and resting under heat lamps awaiting an order). In the seventies, some restaurants took down the wall so that customers could see who was preparing their food, how it was being prepared and about how long it would take. This gave customers psychological control of the “order-to-delivery” process by making it visible: if customers wished, they could see the process and thereby be mentally involved in it every step of the way. This gave them the feeling of control without actually being in control of the process.

How to get your reader's attention and get your business letter read. Also works for personal correspondence. Avoid the most common mistakes that letter writers make.

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