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Add You - Book Yourself Solid
Education verification is an important part of your general employee background check. If you believe that this has lesser importance than a criminal background check, consider the case of Laura Callahan who resigned as Director of the Department of Homeland Security in 2004.It was established that Laura Callahan’s doctorate was obtained from Hamilton University, a known ‘diploma mill’. That is a so-called educational establishment that offers diplomas and doctorates to students after little or no study. Subsequent investigation discovered that a minimum of 28 other senior employees had obtained their qualifications from diploma mills. In other words, they were not suitably qualified for the jobs they were holding.Diploma mills are commonplace, and Columbia State University, for example was shut down in 1998 after an advertising campaign offering degrees within 27 days! That was another diploma mill, and that is one of the reasons for education verification being so important.The requireme
Key 4: Branding is not just for Superbowl advertisers. If you haven’t identified your natural skill, talent, interest or expertise… or if you’re not clearly and consistently expressing and defining yourself… chances are your clients can’t either.
Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn’t be farther from the truth.
Ambiguity and uncertainty translates into insecurity. Personal branding is uniquely you. Own it… love it… express it!
(oh, and by the way… once you’ve mastered your niche… then you get to expand and do anything else you want!!!)
Key 5: Articulating What You Do is the key that connects your vibrant, branded and auth
Have you ever thought why you cannot get the job of your dream? You have a blameless CV, you always carefully prepare yourself for an interview, you make inquiries about the company and seem to be an ideal candidate for the position. Probably your employer paid more attention to your clothing but not to your professional achievements? Even if you apply for a job in a restaurant or a supermarket, you cannot come for an interview in casual everyday clothing. Of course if you want to get that job and take care of your future.First of all try to find out more information about the organization you want to work in, try to analyze its activity and dress-code. What is the atmosphere there? Probably you will be interviewed in an organization where demands for the employees' outfit and appearance are severe? Just visit your would-be place of work and look how people are dressed there. Try to strike up an acquaintance and ask a piece of advice from company's employees - they all passed the interview.If you want
Clients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple steps. Seven simple internal and intuitive attitude shifts… and the exact action items that will kick your business up a notch.
These effective and powerful steps won’t come as any mystery to you, but if you take them to heart, they will absolutely and emphatically build your business naturally and authentically.
My advice to you (from someone who has struggled and been exactly where you are now) is to love, embrace and believe in yourself. Because I know how easy and realistic it is for you to become a successful solo professional.
Combine these simple insights with the gifts you have within yourself to create an abundant, joyful and prosperous business and life.
SEVEN KEYS TO BOOKING YOURSELF SOLID
Key 1: Focus On Solutions no matter what you say, think or do. Take the attention off of yourself, your business and your services. Every second of every day stay focused on clear, specific and detailed solutions, benefits and advantages that appeal to your prospects.
Clearly define the root of your prospects’ problems and needs. Then only focus on those solutions. There does seem to be some universal confusion on the definition of a solution these days… or a slip of the mind, perhaps? Solutions are not technical, scientific, mechanical or procedural. They are simple ideas… profound, deep and impactful.
If someone wants to lose weight, solutions are not…
- Dietary guidelines
- Exercises
- Nutritional supplements
The core need of losing weight is much deeper. They really want to…
- Feel more self confident
- Feel incredibly attractive
- Attract their perfect mate
Now you’re talking their language. The more benefits you uncover, the quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.
Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think about the human you are when you are performing optimally at your peak…when you are with all the people who inspire and energize you.
Make a long list of the characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)
I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true!
Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good for my clients. It was impossible for me to be productive, effective or successful in this environment.
Now with your list of inspiring people, I give you permission to release any dead wood in your calendar. If it feels scary, trust the next five steps to energetically fill those spaces.
Key 3: Embrace Your Authentic Self and toss out the societally accepted version of you. Yes! I’m serious. No one likes the IBM stiff blue suit that follows every rule. We’re attracted to that perky, authentic confident soul who says it like it is and filters nothing!
Think about how radiant and attractive you are when you are with your best friends. You are spontaneous, free and genuine because of the trust within these close relationships.
Our real liberated, confident empowered self is the true self that only a select few inner circle friends are exposed to. Let me tell you… if you let your quirky, silly side shine… you’ll experience far greater self-assurance and an immediate client attraction. Sound easy? It is! Works every time like a charm. Test it for yourself.
Key 4: Branding is not just for Superbowl advertisers. If you haven’t identified your natural skill, talent, interest or expertise… or if you’re not clearly and consistently expressing and defining yourself… chances are your clients can’t either.
Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn’t be farther from the truth.
Ambiguity and uncertainty translates into insecurity. Personal branding is uniquely you. Own it… love it… express it!
(oh, and by the way… once you’ve mastered your niche… then you get to expand and do anything else you want!!!)
Key 5: Articulating What You Do is the key that connects your vibrant, branded and auth
Do you have employees that are out and out fighting with each other at work? Yelling, screaming, not getting along or perhaps has difficult relationships with their supervisor?Conflicts in the workplace happen frequently and the fallout can be costly to the employer and the employee. Developing the skills to resolve conflicts that arise can save your company significant money. First let’s look at the costs:1. Decreased productivity due to the emotions involved in interpersonal conflict.2. time lost from work by employees3. time lost from work by managers involved in the conflict4. recruitment and training of new employees5. decreased productivity by other staff due to tension/stress and the overall work environmentThe root of many conflicts is communication: either unclear communication, resulting in misunderstandings. One strategy to address rising incidents of conflict is communication training. Teaching people how to listen and how to talk clearly can prevent
Key 1: Focus On Solutions no matter what you say, think or do. Take the attention off of yourself, your business and your services. Every second of every day stay focused on clear, specific and detailed solutions, benefits and advantages that appeal to your prospects.
Clearly define the root of your prospects’ problems and needs. Then only focus on those solutions. There does seem to be some universal confusion on the definition of a solution these days… or a slip of the mind, perhaps? Solutions are not technical, scientific, mechanical or procedural. They are simple ideas… profound, deep and impactful.
If someone wants to lose weight, solutions are not…
- Dietary guidelines
- Exercises
- Nutritional supplements
The core need of losing weight is much deeper. They really want to…
- Feel more self confident
- Feel incredibly attractive
- Attract their perfect mate
Now you’re talking their language. The more benefits you uncover, the quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.
Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think about the human you are when you are performing optimally at your peak…when you are with all the people who inspire and energize you.
Make a long list of the characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)
I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true!
Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good for my clients. It was impossible for me to be productive, effective or successful in this environment.
Now with your list of inspiring people, I give you permission to release any dead wood in your calendar. If it feels scary, trust the next five steps to energetically fill those spaces.
Key 3: Embrace Your Authentic Self and toss out the societally accepted version of you. Yes! I’m serious. No one likes the IBM stiff blue suit that follows every rule. We’re attracted to that perky, authentic confident soul who says it like it is and filters nothing!
Think about how radiant and attractive you are when you are with your best friends. You are spontaneous, free and genuine because of the trust within these close relationships.
Our real liberated, confident empowered self is the true self that only a select few inner circle friends are exposed to. Let me tell you… if you let your quirky, silly side shine… you’ll experience far greater self-assurance and an immediate client attraction. Sound easy? It is! Works every time like a charm. Test it for yourself.
Key 4: Branding is not just for Superbowl advertisers. If you haven’t identified your natural skill, talent, interest or expertise… or if you’re not clearly and consistently expressing and defining yourself… chances are your clients can’t either.
Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn’t be farther from the truth.
Ambiguity and uncertainty translates into insecurity. Personal branding is uniquely you. Own it… love it… express it!
(oh, and by the way… once you’ve mastered your niche… then you get to expand and do anything else you want!!!)
Key 5: Articulating What You Do is the key that connects your vibrant, branded and auth
Trade shows are fast paced, noisy with high energy and expectations. Rather than just wandering the aisles and collecting stuff, as a Prospect for any exhibiting company, you should take your time at the show seriously. Those who attend are better prepared than ever before, partly because of internet research and partly because trade shows are serious business.These 7 Tips will make life easier.1.) NOT EVERY PROSPECT IS A LEAD --If you define a lead as a person or company unknown to the exhibitor, that is probably 90% of the attendance at a large show, as an average of only 10% of the visitors to a show have an interest in a particular segment of an industry. So, as a prospect, don’t feel guilty bypassing companies with no remote affiliation for your business. On the other hand, in today’s competitive world, you must look for trends, which means looking quickly at all exhibiting companies to see what’s new.2.) BUT - I AM A CLIENT --One of the sad fa
Now you’re talking their language. The more benefits you uncover, the quicker you will start to attract new clients. People buy good feelings, news ways of thinking and solutions to their problems.
Key 2: Seek Out Ideal Clients for maximum joy, prosperity and abundance. Think about the human you are when you are performing optimally at your peak…when you are with all the people who inspire and energize you.
Make a long list of the characteristics these people have because they are your ideal clients. (p.s. clients and friends are interchangeable expressions)
I used to work with anyone who had a pulse and a checkbook. Living the red velvet rope policy of ideal clients increases my productivity… happiness… and more clients than I can handle are being referred to me. I know it’s hard to believe, but it’s true!
Clients are like family to me. Don’t get me wrong, I lived through a period of intense and painful negative energy worrying about those challenging client relationships. It exhausted me and took me away from accomplishing the highest good for my clients. It was impossible for me to be productive, effective or successful in this environment.
Now with your list of inspiring people, I give you permission to release any dead wood in your calendar. If it feels scary, trust the next five steps to energetically fill those spaces.
Key 3: Embrace Your Authentic Self and toss out the societally accepted version of you. Yes! I’m serious. No one likes the IBM stiff blue suit that follows every rule. We’re attracted to that perky, authentic confident soul who says it like it is and filters nothing!
Think about how radiant and attractive you are when you are with your best friends. You are spontaneous, free and genuine because of the trust within these close relationships.
Our real liberated, confident empowered self is the true self that only a select few inner circle friends are exposed to. Let me tell you… if you let your quirky, silly side shine… you’ll experience far greater self-assurance and an immediate client attraction. Sound easy? It is! Works every time like a charm. Test it for yourself.
Key 4: Branding is not just for Superbowl advertisers. If you haven’t identified your natural skill, talent, interest or expertise… or if you’re not clearly and consistently expressing and defining yourself… chances are your clients can’t either.
Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn’t be farther from the truth.
Ambiguity and uncertainty translates into insecurity. Personal branding is uniquely you. Own it… love it… express it!
(oh, and by the way… once you’ve mastered your niche… then you get to expand and do anything else you want!!!)
Key 5: Articulating What You Do is the key that connects your vibrant, branded and auth
Most people know about networking. Sometimes it appears that whom you know is more important than what you know! Some people want to know who knows you too! What do you think? Has this been your experience?Networking has been around for a long time. It is a tactic used to go after new business, gain competitive advantage, "close deals" and get the sale! Sometimes, it can be a little superficial. Few people establish meaningful long-term relationships. Few people discover what lies under the business suit and what a person's true passion is. Let's be honest, the focus of networking is about you! It is all about you and not the other person!There is a new concept gaining acceptance. It is called netweaving!Netweaving is a new term created by Bob Littell who lives in the Atlanta metro area. netweaving is 180 degrees different from networking. With netweaving, the focus is on the other person. netweaving is seeking to help others and networking is seeking to sell to others. A Master NetWeaver lis
Now with your list of inspiring people, I give you permission to release any dead wood in your calendar. If it feels scary, trust the next five steps to energetically fill those spaces.
Key 3: Embrace Your Authentic Self and toss out the societally accepted version of you. Yes! I’m serious. No one likes the IBM stiff blue suit that follows every rule. We’re attracted to that perky, authentic confident soul who says it like it is and filters nothing!
Think about how radiant and attractive you are when you are with your best friends. You are spontaneous, free and genuine because of the trust within these close relationships.
Our real liberated, confident empowered self is the true self that only a select few inner circle friends are exposed to. Let me tell you… if you let your quirky, silly side shine… you’ll experience far greater self-assurance and an immediate client attraction. Sound easy? It is! Works every time like a charm. Test it for yourself.
Key 4: Branding is not just for Superbowl advertisers. If you haven’t identified your natural skill, talent, interest or expertise… or if you’re not clearly and consistently expressing and defining yourself… chances are your clients can’t either.
Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn’t be farther from the truth.
Ambiguity and uncertainty translates into insecurity. Personal branding is uniquely you. Own it… love it… express it!
(oh, and by the way… once you’ve mastered your niche… then you get to expand and do anything else you want!!!)
Key 5: Articulating What You Do is the key that connects your vibrant, branded and auth
I recently received a phone call from a very enthusiastic, if not perky, flight attendant who has been working in the commercial sector for several years. I could tell that the airliner end of flying was no longer for her; I also heard a certain excitement in her voice as she imagined herself flying within business aviation. Truthfully, it is this type of conversation that inspires me to promote our industry as I believe it is one of the best industries around.Unfortunately, the industry is also going through some difficult times. Compared to the mid to late 1990s, business remains down. Sure, there are people flying, jobs to be had, and money to be made. But, as the airliners continue their downward spiral, the pool of people who want to enter corporate aviation is increasing while the number of available “slots” is decreasing.One only has to survey the threads on our boards to see a certain level of frustration emanating from the messages
Key 4: Branding is not just for Superbowl advertisers. If you haven’t identified your natural skill, talent, interest or expertise… or if you’re not clearly and consistently expressing and defining yourself… chances are your clients can’t either.
Most people are afraid of niches or specifity because they think it may limit their success or potential. That couldn’t be farther from the truth.
Ambiguity and uncertainty translates into insecurity. Personal branding is uniquely you. Own it… love it… express it!
(oh, and by the way… once you’ve mastered your niche… then you get to expand and do anything else you want!!!)
Key 5: Articulating What You Do is the key that connects your vibrant, branded and authentic self to the world. Most people are afraid to express themselves in a clear and powerful way.
Speak boldly, clearly and with purpose. This is the fastest way to eliminate suspicion, guesswork or speculation. Prospects want to know the exact benefits they will experience and action they should take. Articulate this you’ll have paved the way for a “yes”.
Remember you won’t appeal to everyone. And, that’s the beautiful thing!!! What you will do is powerfully impact your ideal clients in a compelling way every time you clearly communicate the vibrant you.
Key 6: The Simple Selling Process is a cinch once you embrace Key 1 (solutions baby!). If you remember this, you’ll never have to sell again.
When you think in terms of solutions and problems solved, clients will beg to work with you. You are a consultant… a lifelong advisor. When you have fundamental solutions to help others… it’s your moral imperative to show and tell as many people as possible. You are changing lives!
Inquire…
- What is your goal?
Show…
- What the benefits will be when they reach their goal
Ask…
- Would you like a partner to help you with that?
Gain a commitment. Ask yourself, would this person’s life be fuller, happier and better-off with me in it? Now, let your light shine and give an action plan.
Key 7: Self Promotion Is Easy And Fun The internet and modern technology is a beautiful thing, but too many people get caught up in their “web site”. Don’t waste one more second on any marketing that is ineffective, inefficient or that you just can’t measure.
Master the tried and true techniques that will book you instantly, Network, mastermind and get synergistic relationships working for you. There’s nothing less effective than a solo pro… and a single mind. Colloborate for the benefit of all!
If this seems to vague, open the phone book, look up professionals with similar clients and prospective audiences, make one phone call today and introduce yourself and the benefits of your services. Now make one five minute phone call every day. If you’re not comfortable calling a stranger, talk to every friend, family member and colleague you know and ask for names of professionals in the fields you are seeking. Soon you’ll have a growing list of warm names to call.
The second easiest way to book yourself solid is to use client referrals. First, ask every client how happy they are with your services. If the answer is positive, then ask who else they know in a similar situation that could benefit from... (list those benefits!). If they aren’t satisfied, you just bought yourself a second chance. Consider yourself lucky.
Time prevailing there are so many more ways to Book Yourself Solid, we could go on for weeks and weeks on end. My recommendation, start with the basics here and write me at Michael@michaelport.com with additional questions, concerns, clarifications, epiphanies or revelations you have.
Remember you have the ultimate solutions to build an abundant business. Express the brilliance of you and let out the silly one too. Anything less is criminal.
So let's get down to it and book yourself solid!
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