Add You - Business

Build or Buy? The Ultimate Question
The old phrase comes to mind, "If you want something done right, do it yourself." There are a million other phrases that come to mind but I won't bother you with them.In a nutshell many companies feel that they can build something internally versus going outside the company. There could be many reasons for this, "we control the code" or "we'll save money", etc... But the real question that should be asked is TCO or "Total Cost of Ownership." What's it going to cost you to build versus buy?The reality of this situation shows itself only too late for most companies who make the unwise choice. There a

r a short sales letter. You can provide your visitors with both. For those who prefer a short sales letter, provide opportunities to click through to your order pa

You Can Actually Forecast Your Client Flow
If you’re like most people in business for themselves, you market yourself in an ad hoc fashion: when you have time, when you think of it or only when a specific opportunity comes along. But wouldn’t you agree with me that inconsistency in marketing creates inconsistency in new client flow? That seems to be the bain of existence for most self-employed people like us.So, is there such a thing as being able to PREDICT how many new clients you’ll get next month or next year? I say YES!You see, I’m able to predict (with certain accuracy) that I have a full practice at most times; there

Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can't speed it up or leave it for another show (although, some people do try switching movies). When long Web copy leaves your eyes glazing in that same way, what do you do?

As you read a long, scrolling sales pitch do you read it and make the buy? Read it and lose interest? Click away? Skim it and do nothing?

Welcome to salesmanship in print.

Why long copy works

Web-Source's Shelley Lowery says, "It is a proven fact that long sales copy out-sells short sales copy. However, some visitors do prefer a short sales letter. You can provide your visitors with both. For those who prefer a short sales letter, provide opportunities to click through to your order pag

Niche Marketing Cracks Me Up
Niche Marketing is all the rage right now and there are many gurus offering you an easy way to get started on this, from offering ready made websites to long drawn out courses. I find it funny how when a marketer comes up with a great Product – System or E-Book Other marketers release imitations or their own version of it within days of its launch.I see it as a Rolex watch there is only one company that makes the real McCoy! But you find so many copies of it ranging in price from only $1.00 to $1,000 Of course none of them look or work as good or even match up to the real thing and then there is the fac

how (although, some people do try switching movies). When long Web copy leaves your eyes glazing in that same way, what do you do?

As you read a long, scrolling sales pitch do you read it and make the buy? Read it and lose interest? Click away? Skim it and do nothing?

Welcome to salesmanship in print.

Why long copy works

How To Turn A Five Minute Presentation Into A $200,000 Marketing Bonus
How do you increase your visibility by focussing on 'high pay off' activities to build your profile and profits?Speaking in public is the fastest way to attract, win and even retain more profitable clients.It is a 'one to many' activity that delivers an enormous return on investment for your time and effort.It also builds your expert power and recognised authority status.When combined with a good media relations plan it is one of the most powerful and cost effective marketing strategies around.Here's a personal case study of how to turn a five minute speech into $200,000 worth of m

ing sales pitch do you read it and make the buy? Read it and lose interest? Click away? Skim it and do nothing?

Welcome to salesmanship in print.

Why long copy works

Writing the Customer Service Letter that Sells and Rings all the Right Bells
Whenever you hear the words customer service, you think of a person who knows exactly what a customer wants and needs – and knows them even before the customer does. A customer service person has people skills: he or she is patient, but never condescending; and will do everything he or she can do to help a person, but will never be desperate. If you are in customer service, you can understand the fulfillment that comes with helping a customer successfully – and you will know the frustration that comes with seeing an irate, dissatisfied customer walking away or slamming the phone down on you.If you are applyin

y long copy works

What Every Employee Should Know About How to See Customer's Problems from Their Creative Side
Customer Service is a blessing and a curse; a blessing to the customer and a curse to you, the employee. At least so it seems. Although as the Customer Service representative for your employer, you are faced with a never-ending barrage of complaints, problems, and questions on a daily basis, the pressure of the job could easily become a source of anger, frustration, and other forms of counter-productive behaviors. You seem to live in a pressure-cooker of stress.Rather than let the pressure get to you, why not develop attitudes that will help you become more cheerful, positive, and productive?Did you kn

r a short sales letter. You can provide your visitors with both. For those who prefer a short sales letter, provide opportunities to click through to your order page prior to ending your sales letter."

Article after article on long sales copy state studies have indicated they work and there are proven results. Yet, no statistics can be found, although several companies have tested various campaigns and have reported that long sales copy comes out ahead. Nick Usborne of Excess Voice has posted results of an informal survey where he asks, "Do long, scrolling pitches really work?"

19 percent - I don't believe that people fall for long, scrolling sales pitches

75 percent - I'd never want to write that stuff myself, but I know it sells

6 percent - I've

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As many more people turn to the Internet search engines to research prior to making purchasing decisions, building our personal brand online is a key strategy to ensure our professional success. But what if you do not have your own website, career portfolio or business blog? Discover a little used strategy to build your personal brand online today.

Consumers often complain to the government on easy to use online complaint forms. Did you know that 70% of all complaints received by the SEC have no basis at all. It’s true. Same thing at most regulatory bodies; Business Opportunities and franchises are no different most of the complaints are false. But has the Federal Trade Commission ever done such a study to see how many are fake complaints to try to get free stuff?

As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you’re just starting out, you’ve achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations.

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