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  • Add You - Giving a Sales Presentation? Make Sure You Know your Equipment!

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    t, and finally gets things working right. His self-confidence shattered, he stumbles through his presentation.

    Sales Rep B, also well dressed, an older guy, maybe in his m

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    Picture this: A county real estate association needs to update its Multiple Listings Service technology, and it has two options in mind. Product A has all kinds of bell and whistles, powerful search capabilities, and the ability to display more information, more photos, more of everything than the association's current system. Product B is a good program, but doesn't essentially offer more than an update of what they have now.

    Sales Rep A, young, handsome, well dressed, very professional looking, gets up in front of 500 real estate agents, starts his sales pitch - and the equipment doesn't work. He fumbles with it for a few minutes, calls in some tech help from the facility sponsoring the event, and finally gets things working right. His self-confidence shattered, he stumbles through his presentation.

    Sales Rep B, also well dressed, an older guy, maybe in his mi

    The Profitability of the Canadian Furniture Industry
    The Canadian furniture industry’s profit performance – in relation to the profitability in overall manufacturing – depends on the kind of financial indicators chosen. The two most commonly used profitability indicators are:– the rate of pre-tax profits to total assets (or rate of return on assets) – the rate of pre-tax profits to total revenues (or pr
    tles, powerful search capabilities, and the ability to display more information, more photos, more of everything than the association's current system. Product B is a good program, but doesn't essentially offer more than an update of what they have now.

    Sales Rep A, young, handsome, well dressed, very professional looking, gets up in front of 500 real estate agents, starts his sales pitch - and the equipment doesn't work. He fumbles with it for a few minutes, calls in some tech help from the facility sponsoring the event, and finally gets things working right. His self-confidence shattered, he stumbles through his presentation.

    Sales Rep B, also well dressed, an older guy, maybe in his m

    The World's Best Jack In The Box Restaurant
    I was out for a quick afternoon snack and stopped by a local Jack In The Box. I looked over the items and pulled up to the microphone to place my order. I was greeted, “Welcome to the world’s best Jack In The Box. How may I help you?”I laughed at the greeting. Had I somehow stumbled on what was indeed the best Jack In The Box restaurant in the world? Or ha
    am, but doesn't essentially offer more than an update of what they have now.

    Sales Rep A, young, handsome, well dressed, very professional looking, gets up in front of 500 real estate agents, starts his sales pitch - and the equipment doesn't work. He fumbles with it for a few minutes, calls in some tech help from the facility sponsoring the event, and finally gets things working right. His self-confidence shattered, he stumbles through his presentation.

    Sales Rep B, also well dressed, an older guy, maybe in his m

    Lifetime Customer Value - You Look Familiar!
    The balance of power has shifted. In the bad old days, suppliers were the purveyors of knowledge and customers were at their mercy when making purchase decisions. Nowadays, thanks to product review websites, supplier forums, blogs and social networking sites, customers are much more knowledgeable about products and services. Their expectations have also increased
    real estate agents, starts his sales pitch - and the equipment doesn't work. He fumbles with it for a few minutes, calls in some tech help from the facility sponsoring the event, and finally gets things working right. His self-confidence shattered, he stumbles through his presentation.

    Sales Rep B, also well dressed, an older guy, maybe in his m

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    t, and finally gets things working right. His self-confidence shattered, he stumbles through his presentation.

    Sales Rep B, also well dressed, an older guy, maybe in his mid- to late fifties, you wouldn't think he'd have a handle on all this technology stuff, opens his laptop and turns it on; the laptop's display is projected onto a large screen, as he leads the audience through the software program's paces. The presentation is fast-paced, informative, and organized, the software works like a breeze, and the whole presentation looks great on the big screen. The audience is captivated.

    Sales Rep A had the better product; Sales Rep B made the sale.

    When you use technology to augment a sales presentation, you need to know how your equipment works. Whether you're showing transparencies on an overhead projector, displaying a Power Point presentation, or leading

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