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Add You - The 'Red' Pill or the 'Blue' -- the Truth About Professional Selling
When I hear the word pyschology, I think of Dr. Phil.When I hear the word motivation, I think of Tony Robbins.When I hear the word marketing, I think of Seth Godin.And when I hear the word closeout, I think of my Dad.Why?Because each of those people are individuals who, in MY mind, have the most expertise about, and most association with a particular word. That’s called word ownership.In terms of personal branding, however, word ownership is a great advantage to your business. It differentiates you from your competitors, keeps you in the minds of the people you serve and positions you an expert. Ultimately, it’s a fundamental key to entrepreneurial success.Origination In Al Ries’s famous book, 22 Immutable Laws of Branding, he explains that if you want to build a brand, you must “focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.”He also and said, “Forget about the laundry list of wonderful attributes your product has. You can't possibly associate them all with your brand name in a human mind. The key to getting into the consumer's mind is sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribut
It really comes down to making a distinction between two different ways of “being” effect
Human Resource (HR) seminars are mostly one-day events that provide workforce solutions for both private and public sector organizations. Human resource professionals from several different organizations attend, meet, and speak on various HR related topics and problems. These seminars are intended to keep the supervisors and HR management staff well-trained in areas such as employment law, workers' compensation, etc.A lot of organizations conduct seminars and workshops on human resource management. The HR seminars mainly focus on three specific areas of HR management - development, functions, and quantitative analysis. They are specifically designed to assist individual organizations to invigorate and reposition their HR department and practices. These seminars help HR management to discover new approaches and techniques for training their employees and building organizational unity. These seminars also enable HR professionals to manage employees beyond geographical and cultural boundaries. HR seminars help professionals to clarify their vision and strategy and translate them into operational objectives that drive both performance and behavior.HR seminars focus on HR management, HR planning, international HR management, labor law, organizational management, organizational development, informati
There is a major problem in professional selling today.
The problem is, most people within the profession today don’t even know what professional selling entails to be effective, efficient or successful. That makes it a great opportunity for you, but a real problem for you at the same time.
It really comes down to making a distinction between two different ways of “being” effecti
In order to rectify the situation of leakage in a liquid system, the threaded points are sealed with a thread sealant. Most machinery has threaded points in it—the larger the machine, the more threaded joints there will be, especially if piping is involved.Industrial thread sealants come in a wide variety of products that can be applied to reduce the weakness of thread joints, either in liquid or a tape form. The liquid form of industrial thread sealants is often a very thick and gooey substance that is applied to one side of the threaded joint before it is put together. The tape variety of industrial thread sealant is applied as a tape and is often made of Teflon.The industrial thread sealants have quite the job to do and depending on the machinery that they are used in can include being impact resistant, heat resistant, water or liquid resistant, corrosion resistant, rust resistant, pressure resistant and chemical resistant.Think of machines and what they are used for—everything. In most machines, there are threads that add parts to the machine, threads that connect pipes to each other to cover distance and more. Every threaded part in a machine has to be sealed to prevent damage, leakage, corrosion and wear.In a machine system that passes liquids, regardless of their chemical make up,
There is a major problem in professional selling today.
The problem is, most people within the profession today don’t even know what professional selling entails to be effective, efficient or successful. That makes it a great opportunity for you, but a real problem for you at the same time.
It really comes down to making a distinction between two different ways of “being” effect
These days, job interviews often consist of a panel of three-to-six interviewers.A "team approach" to finding the best candidate can be beneficial for the employer. Each member brings a different set of skills, experience and judgment to the team, and can point out pros (and cons) about a candidate that the other interviewers might miss.Panel interviews can also be beneficial for the job seekers. In a one-on-one interview you only have one shot at making the best impression. With a team doing the interviewing, your odds are increased. Say for example that Interviewer No. 1 had a bad experience with your past employer and unconsciously (or consciously) holds that against you, even though you had nothing to do with what happened. Interviewers No. 2, 3, and 4 have no such prejudices and so could sway the vote in your favor.While panel interviews often seem more intimidating than one-on-one interviews, here are some steps you can take to ease your stress and ensure a better outcome.1. Relax. Remember that being faced by a panel of strangers (versus one) is better for you.2. Smile. Everyone in the room will smile back and you'll all get off to a great start.3. Greet each interviewer individually. Shake hands with each person. Repeat their names as you are in
There is a major problem in professional selling today.
The problem is, most people within the profession today don’t even know what professional selling entails to be effective, efficient or successful. That makes it a great opportunity for you, but a real problem for you at the same time.
It really comes down to making a distinction between two different ways of “being” effect
When the USPS allowed customers to print postage stamps from online sources, they opened up a whole new world. Almost everyone has a need for postage at one point or another. It is safe to say that everyone will use at least one stamp in their lifetime. Before online postage a person had to go to the post office or other approved retailer to get a postage stamp. Sometimes this could be rather inconvenient and even annoying. With the availability to print postage stamps at home people are finding postage is no longer adding another errand to their day. They can easily and quickly get the postage they need right in the comfort of their own home.There has been a way to print postage stamps for quite some time. Postage meters allow a person to print their own postage, too. These meters, though, cost a rental fee and are usually only found in businesses where the rental cost is outweighed by the amount of postage needed. In a home setting the person probably would not need enough postage to make this option reasonable. In addition, the postage meter has to be loaded at the post office when it runs out. What this means is that the meter owner puts a certain amount of postage on the machine and once it is used more has to be bought. This can be just as big of a hassle as running to the post office to pu
The problem is, most people within the profession today don’t even know what professional selling entails to be effective, efficient or successful. That makes it a great opportunity for you, but a real problem for you at the same time.
It really comes down to making a distinction between two different ways of “being” effect
One of my favorite things to write about is the topic of leadership and one of my favorite business theorists is Peter Drucker. Peter Drucker has authored more than 35 books and is considered by many to be the founding father on the study of management practices. In this blog post I will breakdown one of my favorite “Druckerisms” which states that: “managers do things right while leaders do the right things.”At first glance the above Druckerism might not seem to be all that insightful, but I believe it is very powerful observation that highlights the difference in philosophies between most managers and leaders.Doing things right is a trait that causes managers to be focused on security and security is most often underpinned by fear based motivations. Doing things right will cause managers to be safe and politically correct in approach. It is this fear based motivation that causes managers to protect turf as opposed to gain ground, to control as opposed to inspire, and to refine as opposed to create. Doing things right leads to comfort zone management that completely inhibits the ability to innovate.Doing the right things is a trait that causes leaders to be guided by their instincts, principles, values and desire to achieve. Leaders motivated by doing the right things are not risk adverse, rare
It really comes down to making a distinction between two different ways of “being” effective in professional selling just like making a distinction between how something is and what something is.
Let me clarify…
“Learning How to Sell”
is COMPLETLEY different than
“Learning Professional Selling”
By this I mean…
“Learning How To Sell” requires a phone, a desk, a customer, a couple of books on sales, and asking a ton of questions. Eventually you will figure out how to “do” professional selling. So when you ask “how to” sell, you are really asking “How do you accomplish professional selling?” You are in essence asking how to "carry out a task"; Learning how-to accomplish something is a verb (remember from English where a ve
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