Add You - Business

How to Be Healthier and Happier at Work
Many office-based workers do not realise that the environment they spend a majority of their working week in, may not be good for their health.Have you ever experienced headaches, respiratory infections, asthma or fatigue? Do these ailments occur at work? What hap

feel when they deal with you. How they feel when they use your product or service.

A USP could be - "We ha

Seven Things You Need To Think Of in Business Backups
When you think of doing backups, the most common thoughts go to your computer and maybe your emails but as business owners we have much more than that to consider. Here are some things that likely haven't occurred to you that you need to be backing up.Backup your

I've been hearing for years that a successful business needs to have a USP (unique sales point). The problem is that most businesses find difficulty in identifying what their USP is. And even if they have a USP, eventually they find their competitors doing the same thing.

So instead of losing sleep wondering what your USP could be, far better to think about what your ESP (emotional sales point), could be.

Your ESP is about how your customers feel when they deal with you. How they feel when they use your product or service.

A USP could be - "We hav

Dropped Out, But No Drop Out
Have you heard about the Tireds? The Thirty-something Independent Radical Educated Drop-out. Tired is a new acronym recently unveiled as a successor to the high-earning Yuppies of the 80s and 90s. Well here is a story of a tired.Anthony Page (Working Nomad .com) w

at most businesses find difficulty in identifying what their USP is. And even if they have a USP, eventually they find their competitors doing the same thing.

So instead of losing sleep wondering what your USP could be, far better to think about what your ESP (emotional sales point), could be.

Your ESP is about how your customers feel when they deal with you. How they feel when they use your product or service.

A USP could be - "We ha

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":6. ExclusivityDuring the few hours th

find their competitors doing the same thing.

So instead of losing sleep wondering what your USP could be, far better to think about what your ESP (emotional sales point), could be.

Your ESP is about how your customers feel when they deal with you. How they feel when they use your product or service.

A USP could be - "We ha

Will Fed Rate Hikes Fuel Business Owner Burnout?
Heads up to business owners. The recent Federal Reserve short-term interest rate hike was the 15th consecutive increase since June 2004 and the first since Ben Bernanke took over as chairman of the central bank in February.The Fed indicated that even more rate hik

r better to think about what your ESP (emotional sales point), could be.

Your ESP is about how your customers feel when they deal with you. How they feel when they use your product or service.

A USP could be - "We ha

Try to Keep Politics Out of the Decision Process
There are many factors that influence the decision process when managing (change). The amount of participation around an issue is one. The choice in favour a gradual or radical pace of the process is another. This topic is about whether you can control the problem with a

feel when they deal with you. How they feel when they use your product or service.

A USP could be - "We have a 24 hour delivery service" The ESP would be - "You'll be enjoying our product the day after ordering it"

A USP - "Our prices are very competitive" The ESP - "You'll feel you've received value for money if you buy this"

As all good sales people know, we don't sell a feature (USP) we sell a benefit (ESP).

Customers don't buy Nike clothing because there made from quality materials, they buy Nike because they want to feel like Tiger Wo

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If you do medical billing, most likely you use computers. So what happens when the power goes out? This article takes a look at some backup plans that are good to have.

Kenya foreigner/expatriates job requirements information. Work permit in Kenya for expats- get the job first, and then apply for the work permit. Kenyan work permits for foreign workers and job seekers. I review options of extending your visa while looking for expatriate jobs in Kenya, Kenya work permits, Kenya jobs for foreigners, Kenya work permit requirements, Kenya visa extension requirements, registration as an alien, immigrant workers in Kenya.

If you're like me, you've long since got tired of working for the man and having your boss breathing down your neck for deadlines, performance and wasted time. Maybe it's time you took the chance and started your own small business and went out on your own? It's a big step but this article might help you take the plunge.

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