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    Consultative selling as a way to win against your competition. Many companies today are still trying to push features and benefits of their products on their customers without understanding the deeper needs of those prospects and how they fit with their own company's products or services. Companies that are still pushing feature and benefits, as opposed to pulling information from their clients and consulting with their clients in developing a solution, are those that are typically not able to accelerate their sales and are struggling against competition that uses a mor
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    res and benefits of their products on their customers without understanding the deeper needs of those prospects and how they fit with their own company's products or services. Companies that are still pushing feature and benefits, as opposed to pulling information from their clients and consulting with their clients in developing a solution, are those that are typically not able to accelerate their sales and are struggling against competition that uses a mo
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    how they fit with their own company's products or services. Companies that are still pushing feature and benefits, as opposed to pulling information from their clients and consulting with their clients in developing a solution, are those that are typically not able to accelerate their sales and are struggling against competition that uses a mo
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    e those that are typically not able to accelerate their sales and are struggling against competition that uses a more sophisticated sales approach.

    Consultative selling has been well developed and documented over the years, whether it be strategic selling, need satisfaction selling, as originally pioneered by Xerox, solution selling or more recently, spin selling, all of these essential approaches deal with the basic premise that you start by doing a needs analysis of your customer to understand what their needs, their pains, their issues are, and then adapt your sa

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