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Add You - Boost Your Sales In 4 Easy Steps
Martha was very active with the church. Being a daughter of a preacher, this individual spent a lot of time helping others in the homeless shelter after finishing up the assignments given out in school.Unfortunately, the old place was getting dilapidated. There were leaks coming from the ceiling and the paint on the walls was already coming off. Martha knew something had to be done before the building inspector will condemn the place.Since Martha was a member of the student council and worked on separate fundraisers, it wasn’t long before this person came up
Action
The last part of the 4 step process is Action. If you have done everything else correctly but don’t directly ask the customer to buy then the chances are you won’t make the sale. Make it easy for them to buy so you can capitalise on all the emotion you have created.
First, ask them to buy! Include a ‘Buy Now’ or ‘Click Here to Order’ button to make it very clear what you expect them to do next. If you are face-to-face just come out with it and ask if they are ready to complete the deal!
To remove all obstacles that can stand in your way make sure you have a number of ways by which you can take payment. Acceptance of credit cards are becoming almost totally necessary and are the best way to secure a sale while the customer is in the mood, especially on the Internet. If you are relying on them to get out th
While navigating an online bookstore I came across the James Frey book popularized by Oprah's book club: A Million Little Pieces. As I read about this book I was informed that "readers who bought A Million Little Pieces also bought the books Lies My President Told Me and Pinocchio." Folks, I was being cross-sold, yet I wasn't cross about it.The reality of business is that customers want to be sold. They love to buy for their own reasons. Not manipulatively bombarded with sales pitches or indiscriminately pressured with endless offerings,
One such framework that has been around for many years and proven to work is A.I.D.A. It’s a great 4 step way to boost your sales and is easy to put into practice. What does it stand for?
Attention
Interest
Desire
Action
Whether you are selling face-to-face, by direct mail or web site, this formula will increase your chances of converting prospects into customers. In this article we’ll look at how following this formula can boost your sales letter responses and increase your conversion rates on your web site.
Attention
When people receive sales letters or visit web sites, their first action is to scan the page to see it applies to them. Before people will go into the body of your sales letter or web site, they have to see something that grabs their attention. There has to be a clear prompt that will make them sit up and want to read in more depth. The way to get them past the scanning stage and elicit attention is to come up with a bold opening statement or headline that will really get them wanting to know more!
Your opening statement or headline has to include a benefit for your prospect and be compelling enough for them to want to know more information. Great attention-grabbing headlines can substantially boost your sales. Here are some examples:
• ‘The Secrets of Doubling Your Profits In One Year’
• ‘How to Get More Sales and Increase Your Leisure Time’
• ‘Finally Revealed – The Steps to Being a Successful Entrepreneur’
Get the idea? The headline should evoke a feeling of enthusiasm to get to know more about what you are offering.
Interest
Having got past the first stage you have their attention, you now need to further develop their interest. In this section of your letter, web site or presentation you start by focusing in on what they will get out of buying your product or service – the benefits which they will get. To get the most out of this you have to be very clear who your target market is. It’s no good trying to explain the benefits if the reader is in the wrong industry – they will not be interested.
To keep them interested highlight the pain or pleasure they will avoid or gain by dealing with you. You have to convincingly answer the ‘What’s in it for me?’ question.
Desire
Now that you have got them really interested with all the benefits they will get when they buy, you go for the jugular and hammer this feeling home by stoking up their desire! Remember that people buy for emotional and not logical reasons. If you sell items that can make people feel sexy, feel better about themselves or possibly make them more attractive, then you can create desire by describing how your products will help achieve their dreams!
If you are not lucky enough to sell theses products or services, don’t despair, there are other ways to create desire. Offer a range of bonuses, which may cost you very little, but may be appealing to your potential customers. Put a time-limited offer on the deal, for example 14 days in which to respond to receive the bonuses.
Action
The last part of the 4 step process is Action. If you have done everything else correctly but don’t directly ask the customer to buy then the chances are you won’t make the sale. Make it easy for them to buy so you can capitalise on all the emotion you have created.
First, ask them to buy! Include a ‘Buy Now’ or ‘Click Here to Order’ button to make it very clear what you expect them to do next. If you are face-to-face just come out with it and ask if they are ready to complete the deal!
To remove all obstacles that can stand in your way make sure you have a number of ways by which you can take payment. Acceptance of credit cards are becoming almost totally necessary and are the best way to secure a sale while the customer is in the mood, especially on the Internet. If you are relying on them to get out th
Learn to recognize potential problems before they threaten the survival of your business.During the bleak days of the Depression, an aggressive politician from New York named Franklin Roosevelt made a bold promise that his administration would put “two chickens in every pot and a car in every garage.” As it turned out, this was one of the few times in history when a political exaggeration was actually an economic understatement.Today, poultry is so inexpensive that it is the most common meat used in pet food. And the automobile has become such a fixtu
Your opening statement or headline has to include a benefit for your prospect and be compelling enough for them to want to know more information. Great attention-grabbing headlines can substantially boost your sales. Here are some examples:
• ‘The Secrets of Doubling Your Profits In One Year’
• ‘How to Get More Sales and Increase Your Leisure Time’
• ‘Finally Revealed – The Steps to Being a Successful Entrepreneur’
Get the idea? The headline should evoke a feeling of enthusiasm to get to know more about what you are offering.
Interest
Having got past the first stage you have their attention, you now need to further develop their interest. In this section of your letter, web site or presentation you start by focusing in on what they will get out of buying your product or service – the benefits which they will get. To get the most out of this you have to be very clear who your target market is. It’s no good trying to explain the benefits if the reader is in the wrong industry – they will not be interested.
To keep them interested highlight the pain or pleasure they will avoid or gain by dealing with you. You have to convincingly answer the ‘What’s in it for me?’ question.
Desire
Now that you have got them really interested with all the benefits they will get when they buy, you go for the jugular and hammer this feeling home by stoking up their desire! Remember that people buy for emotional and not logical reasons. If you sell items that can make people feel sexy, feel better about themselves or possibly make them more attractive, then you can create desire by describing how your products will help achieve their dreams!
If you are not lucky enough to sell theses products or services, don’t despair, there are other ways to create desire. Offer a range of bonuses, which may cost you very little, but may be appealing to your potential customers. Put a time-limited offer on the deal, for example 14 days in which to respond to receive the bonuses.
Action
The last part of the 4 step process is Action. If you have done everything else correctly but don’t directly ask the customer to buy then the chances are you won’t make the sale. Make it easy for them to buy so you can capitalise on all the emotion you have created.
First, ask them to buy! Include a ‘Buy Now’ or ‘Click Here to Order’ button to make it very clear what you expect them to do next. If you are face-to-face just come out with it and ask if they are ready to complete the deal!
To remove all obstacles that can stand in your way make sure you have a number of ways by which you can take payment. Acceptance of credit cards are becoming almost totally necessary and are the best way to secure a sale while the customer is in the mood, especially on the Internet. If you are relying on them to get out th
In modern-day franchising the franchisor will license his business model and operational strategies to folks who will run the franchised outlets. To ensure quality, consistency and customer service the franchisor will define in the confidential operations manual be exact method of doing business. Often in these confidential operations manuals they will nearly address every single possible aspect of the franchised business model.In doing so, the franchisor risks giving away secrets, which might fall into the hands of competitors. Therefore protection of the confi
• ‘Finally Revealed – The Steps to Being a Successful Entrepreneur’
Get the idea? The headline should evoke a feeling of enthusiasm to get to know more about what you are offering.
Interest
Having got past the first stage you have their attention, you now need to further develop their interest. In this section of your letter, web site or presentation you start by focusing in on what they will get out of buying your product or service – the benefits which they will get. To get the most out of this you have to be very clear who your target market is. It’s no good trying to explain the benefits if the reader is in the wrong industry – they will not be interested.
To keep them interested highlight the pain or pleasure they will avoid or gain by dealing with you. You have to convincingly answer the ‘What’s in it for me?’ question.
Desire
Now that you have got them really interested with all the benefits they will get when they buy, you go for the jugular and hammer this feeling home by stoking up their desire! Remember that people buy for emotional and not logical reasons. If you sell items that can make people feel sexy, feel better about themselves or possibly make them more attractive, then you can create desire by describing how your products will help achieve their dreams!
If you are not lucky enough to sell theses products or services, don’t despair, there are other ways to create desire. Offer a range of bonuses, which may cost you very little, but may be appealing to your potential customers. Put a time-limited offer on the deal, for example 14 days in which to respond to receive the bonuses.
Action
The last part of the 4 step process is Action. If you have done everything else correctly but don’t directly ask the customer to buy then the chances are you won’t make the sale. Make it easy for them to buy so you can capitalise on all the emotion you have created.
First, ask them to buy! Include a ‘Buy Now’ or ‘Click Here to Order’ button to make it very clear what you expect them to do next. If you are face-to-face just come out with it and ask if they are ready to complete the deal!
To remove all obstacles that can stand in your way make sure you have a number of ways by which you can take payment. Acceptance of credit cards are becoming almost totally necessary and are the best way to secure a sale while the customer is in the mood, especially on the Internet. If you are relying on them to get out th
For years, PR practitioners have argued that one of the best ways to garner publicity is to "go where the media is gathered." Finding the press is the easy part, but turning its attention towards yourself or your company in a beneficial way takes strategy, chutzpah, and good fortune.When Janet Jackson performed at the Super Bowl in 2004, her suspicious "wardrobe malfunction" turned the eyes of the nation upon her, and the furor following the event put her prominently in the news. Whether or not Jackson planned the incident, it failed to sell her CDs or advance her
Desire
Now that you have got them really interested with all the benefits they will get when they buy, you go for the jugular and hammer this feeling home by stoking up their desire! Remember that people buy for emotional and not logical reasons. If you sell items that can make people feel sexy, feel better about themselves or possibly make them more attractive, then you can create desire by describing how your products will help achieve their dreams!
If you are not lucky enough to sell theses products or services, don’t despair, there are other ways to create desire. Offer a range of bonuses, which may cost you very little, but may be appealing to your potential customers. Put a time-limited offer on the deal, for example 14 days in which to respond to receive the bonuses.
Action
The last part of the 4 step process is Action. If you have done everything else correctly but don’t directly ask the customer to buy then the chances are you won’t make the sale. Make it easy for them to buy so you can capitalise on all the emotion you have created.
First, ask them to buy! Include a ‘Buy Now’ or ‘Click Here to Order’ button to make it very clear what you expect them to do next. If you are face-to-face just come out with it and ask if they are ready to complete the deal!
To remove all obstacles that can stand in your way make sure you have a number of ways by which you can take payment. Acceptance of credit cards are becoming almost totally necessary and are the best way to secure a sale while the customer is in the mood, especially on the Internet. If you are relying on them to get out th
As an entrepreneur starting a new business or trying to manage a young business you may be in the position, common to most people in startups, of running from one task to the next trying to manage all the planned events while juggling the unplanned ones. These competing events can be overwhelming and leave you in a constant state of anxiety of trying to accomplish a never ending workload that only gets larger and more unfinished each day, forcing you to put in too many hours. Not only will this take a toll on you personally and physically, it can also destroy relations
Action
The last part of the 4 step process is Action. If you have done everything else correctly but don’t directly ask the customer to buy then the chances are you won’t make the sale. Make it easy for them to buy so you can capitalise on all the emotion you have created.
First, ask them to buy! Include a ‘Buy Now’ or ‘Click Here to Order’ button to make it very clear what you expect them to do next. If you are face-to-face just come out with it and ask if they are ready to complete the deal!
To remove all obstacles that can stand in your way make sure you have a number of ways by which you can take payment. Acceptance of credit cards are becoming almost totally necessary and are the best way to secure a sale while the customer is in the mood, especially on the Internet. If you are relying on them to get out their cheque book, write a cheque, write out an envelope and then post it, I’m afraid you are likely to have lost a sale. So make it as easy as possible.
Take another look at all your sales literature, your web site and your sales pitch. Are you following the AIDA 4 step process? If not, revamp it all and watch your sales and profits grow!
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