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Add You - Italian Persuasion and Sales Secrets
It’s a very funny thing, a job interview - especially if you make it past HR, and you’re face-to-face with your next prospective manager. There is no one more important in your job satisfaction equation than your boss. So here you sit, and he or she is asking you questions, and you’re trying to get a read - what will this person be like to work for? Is he patient? Is he smiling? Is he testy? Are there any questions that you can ask him, to get a sense of his management style? Here are ten, to get you started. I doubt that you’ll get the chance to ask all ten of them, so pick your favorites in advance!1) Can you tell me about some of your proudest professional moments so far?2) What are some things that have driven you crazy ab
A few steps away down Florence's "5th Ave" we walked into Gucci. T
Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement ? another piece of clutter to file. It's no more or less important than any of the many business cards that cross a prospect's desk at any given point in time.So how do you make sure that your card is one of the few that attracts attention, gets kept, filed, and a
First, as tourists we are influenced by recommendations by someone we perceive as an authority. For starters there's our guide book. All the major guide books will give you sleeping recommendations and dining spots. My wife, Missy, and I brought along 2 books. The Rick Steves guide to Italy and also Frommers. So if Rick or Frommers says go to this restaurant we're more likely to go there. Or by asking the front desk or concierge for a recommendation we'll take it.
Next, let's talk about shopping. Many of the sales people I've encountered who work retail have a very understated yet effective way of making the sale. In Florence, we went to many of the high-end Italian shops. Inside the Armani store I was looking for a new sport coat. I found a wonderful jacket that I wanted to try on. The problem was I was wearing a polo shirt and that's a bit thicker than a regular dress shirt so the jacket wouldn't fit right. So my sales guy gave me a new Armani shirt to try on underneath my jacket. He quickly took a look at me and brought back the exact right size.
The gentleman then brought me 5 different jackets to try on but none of them worked. However, all was not lost since after trying on the jackets I fell in love with "my" Armani shirt. Yep, I ended up buying it even though it was way overpriced.
A few steps away down Florence's "5th Ave" we walked into Gucci. Th
A checklist is for more than one reason a tool that will support you when managing your business. “A Simple list,” you might think, but it could mean all the difference. In the first place, a checklist is like a plan in which you communicate to others what needs to be done. In most cases you know what to do, but think about this new employee you need to train, or when you arrive in the situation when your activities needs to be taken over by someone else. We sometimes forget how long it takes to learn what needs to be done, and in those cases a checklist will remind you of this.A checklist will help you when doing (checking) activities that are like a routine and in which you easily forget something that seems unimportant at the mo
Next, let's talk about shopping. Many of the sales people I've encountered who work retail have a very understated yet effective way of making the sale. In Florence, we went to many of the high-end Italian shops. Inside the Armani store I was looking for a new sport coat. I found a wonderful jacket that I wanted to try on. The problem was I was wearing a polo shirt and that's a bit thicker than a regular dress shirt so the jacket wouldn't fit right. So my sales guy gave me a new Armani shirt to try on underneath my jacket. He quickly took a look at me and brought back the exact right size.
The gentleman then brought me 5 different jackets to try on but none of them worked. However, all was not lost since after trying on the jackets I fell in love with "my" Armani shirt. Yep, I ended up buying it even though it was way overpriced.
A few steps away down Florence's "5th Ave" we walked into Gucci. T
Have you noticed that some sound ideas get bad publicity? Two I have in mind are outsourcing and free trade.No doubt you could name others, but looking at these two initiatives helps us understand a communication challenge for many companies and not-for-profit organizations.Free trade and outsourcing both produce a few (well, relatively few) big losers, and many (very many) small winners.More specifically, free trade leads to big losses for a relatively small number of companies and their employees. Companies can go out of business or be forced to drastically restructure; employees can lose their jobs. The adjustment pains they suffer are very real and very significant.On the other hand, all consumer
Next, let's talk about shopping. Many of the sales people I've encountered who work retail have a very understated yet effective way of making the sale. In Florence, we went to many of the high-end Italian shops. Inside the Armani store I was looking for a new sport coat. I found a wonderful jacket that I wanted to try on. The problem was I was wearing a polo shirt and that's a bit thicker than a regular dress shirt so the jacket wouldn't fit right. So my sales guy gave me a new Armani shirt to try on underneath my jacket. He quickly took a look at me and brought back the exact right size.
The gentleman then brought me 5 different jackets to try on but none of them worked. However, all was not lost since after trying on the jackets I fell in love with "my" Armani shirt. Yep, I ended up buying it even though it was way overpriced.
A few steps away down Florence's "5th Ave" we walked into Gucci. T
On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry. When people find out we specifically do not want to sell franchises to those in our industry we are often ask; “Why Not,” as it would appear that a franchisee with prior experience has a leg up on the world and would have a better chance of instant success in our business models.Gene
The gentleman then brought me 5 different jackets to try on but none of them worked. However, all was not lost since after trying on the jackets I fell in love with "my" Armani shirt. Yep, I ended up buying it even though it was way overpriced.
A few steps away down Florence's "5th Ave" we walked into Gucci. T
After you have completed the business incorporation process, don't expect that your work is done. Actually, the real work is just starting. Being a corporation means that you are not the center of the business anymore. You have your partners, stockholders, and shareholders to think about. In addition, you have to continue providing service to your clients without a dip in quality. But your first order of business after the business incorporation process is producing your corporate kit.Corporate kits are essential for a start-up incorporated business. These kits contain every legal papers documenting the entire business incorporation event. These will keep the necessary records that will facilitate the distribution of stocks. The kit
A few steps away down Florence's "5th Ave" we walked into Gucci. There were lots of items in there with the famous "G"'s that we don't have over here in the States. I immediately sprinted over to a burgundy Gucci motorcycle helmet and stuck it on my head to continue the tradition of being an obnoxious American. :)
After making a fool out of myself, I wandered up into Men's shoes and found a pair of loafers I loved I asked the girl working in shoes to help me find my size and she brought them out for me to try on. Then she did something I've never seen before at retail...she kept absolutely silent. Missy and I talked about the shoes and if I should get them or not. We discussed the comfort of them and if they were slipping or not. But during all of this - the sales girl remained quiet.
From negotiations we know silence is the most powerful tactic any side can take. Usually the sales rep is telling me how great the shoes look, how carefully they are constructed, etc. But here absolutely nothing but silence. I'm sure you can guess - I bought the shoes.
Now if you think I'm the only one who was shopping - think again. Missy did her fair share in Venice.
Since it got a bit colder, Missy went looking for warmer clothes. We went in and out of boutiques all day and even returned to the same ones 2 o
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