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Add You - Sales is Like Fishing
Cash Register Stand Allows Retailers to Make the Most out of Cramped Quarters know how to bring the fish in, how to keep them hooked and how to reel in the fish and put him in the cooler. In sales, the final ingredient you have is to know how to bring in the client, keep them hooked and close the deal, “show me the money”.One of the biggest problems for most independent retailers is space- or more accurately, the lack of it. In the never ending quest to offer more to customers, we soon find ourselves offering less space to move around within our store. And that can cause big problems. One solution many retailers are turning to is cash register stands. By abandoning the large store counters of the past for simpler, smaller space saving cash register stands, retailers are saving space and making the most out of their available square footage.Cash register stands give retailers the professional presence of a traditional checkout counter, without taking excessive space that could better be used to display add If I cannot reel in the fish successfully, it doesn’t matter if I know the right places, use the right bait, or have the best equipment, or play the fish, if the fish does not end up in my net, then I am unsuccessful. It is not any different in sales, I can be the greatest at networking, the one who has the best looking business cards and materials, the one who know how to meet with the people and get all the information, who knows how to put the best proposal in the world together, if I do not close and get a check, I am unsuccessful. So, if you want to be the best at selling, then you have to: 1. Tackle a Newsletter and Come Out On Top So many men and women today love to fish and love to take their children fishing. It is a relaxing sport that can be very enjoyable. Then comes Monday and we have to get back to selling, and we just don’t get that same excitement that we had while fishing. So this month, I want to show you how selling and fishing are so similar. This way you will enjoy fishing on the weekend, and love selling during the week. Let me know if I hooked the fish on this one.Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late.A newsletter can include all kinds of information you might otherwise have to develop multiple vehicles to communicate.Provide Information :: new phone numbers, address changes, new hires, additional services.Get feedback :: announce a contest, run a survey, promote a hotline.Brag :: share recent successes, a case study, announce staff sp In fishing it is very critical to find the right place to fish, a place that has fish that you can catch. This would be the first step in success. In sales, finding the right place to fish is finding a place that has prospects that you can meet, prospects that fit what you are looking for prospects that you can catch. So, whether fishing, or selling, you have to find the right place to do them at. In fishing, if I know the great places to fish and do not fish there, but instead go to the places easiest to get to, the places closest, or the places I like to hang out best, I do not catch the fish I could. The same goes for sales, if I know the great places to prospect and yet I do not prospect there, instead I elect to go to the places that are easiest to get to, the places closest to me, or the places I and my buddies like to hang out at – then I never sell all I could. The second point in fishing is you have to have the right bait, many times you have to have more than one kind of bait to catch the fish. Something the fish will bite on. If you don’t have the right bait, they will not bite and you will not catch any fish. Then you will go home with only a fish story about the one that got away. Just as in fishing you need the right bait, in sales, you also have to have the right bait, i.e.: the right product. You have to have something people have to have, or something they want. Something they will buy. Otherwise, you will also go home with the story about the one that got away – a fish story I believe. In fishing if I know the best bait to use, yet I do not want to spend the money for it, or it is inconvenient to get to where they sell it, or I do not like that bait and it is not fun or easy or simple or clean to work with, then I do not catch the fish I could. In sales, if I know what I need to do, the materials I need to have, if I get a cheap business card, or I print my own brochures, or I do not spend the money to belong to the right groups, then I never get the business I could. The third thing in fishing, you have to have is the right technique; you have to know how to cast, play the fishing, hook the fish. You can have the right spot and right bait, but your inability to fish will still send you home empty handed. Likewise, in sales you also have to have the right technique, you have to know how to build relationships, create opportunities and build proposals. To many times in sales we also know the right spot, we have the right product, but we are not very good at selling it – thus we talk about the one that got away. In fishing if I do not listen and learn and practice the things I am taught about being a great fisherman. How to play the fish, how to hook them, how to reel them in, then I get no fish. The same thing applies to sales, if I don’t listen and learn how to do my job better, read, get educated, watch and learn from others, then I to do not learn how to be a great sales person. Finally, in fishing you have to know how to bring the fish in, how to keep them hooked and how to reel in the fish and put him in the cooler. In sales, the final ingredient you have is to know how to bring in the client, keep them hooked and close the deal, “show me the money”. If I cannot reel in the fish successfully, it doesn’t matter if I know the right places, use the right bait, or have the best equipment, or play the fish, if the fish does not end up in my net, then I am unsuccessful. It is not any different in sales, I can be the greatest at networking, the one who has the best looking business cards and materials, the one who know how to meet with the people and get all the information, who knows how to put the best proposal in the world together, if I do not close and get a check, I am unsuccessful. So, if you want to be the best at selling, then you have to: 1. F Where Branding Becomes Important p>In fishing, if I know the great places to fish and do not fish there, but instead go to the places easiest to get to, the places closest, or the places I like to hang out best, I do not catch the fish I could. The same goes for sales, if I know the great places to prospect and yet I do not prospect there, instead I elect to go to the places that are easiest to get to, the places closest to me, or the places I and my buddies like to hang out at – then I never sell all I could.So you've decided to open your own business. For the first little while, you could get sales or be comissioned but everybody wants their business to grow bigger and bigger. One of the ways to do that is to focus on branding. This article gives the main ideas for branding.Start with a focus on your image.Choose a logo. Don't just draw one for yourself. A freelancer or an artist is a good choice with grahpic designers being the best choice. Often with artists, you will find out that your logo lacks clarity or it can't go into a certain file. Hire a professional graphic designer with happy customers and you're much less likely to get something you can use on a limited basis. Ask The second point in fishing is you have to have the right bait, many times you have to have more than one kind of bait to catch the fish. Something the fish will bite on. If you don’t have the right bait, they will not bite and you will not catch any fish. Then you will go home with only a fish story about the one that got away. Just as in fishing you need the right bait, in sales, you also have to have the right bait, i.e.: the right product. You have to have something people have to have, or something they want. Something they will buy. Otherwise, you will also go home with the story about the one that got away – a fish story I believe. In fishing if I know the best bait to use, yet I do not want to spend the money for it, or it is inconvenient to get to where they sell it, or I do not like that bait and it is not fun or easy or simple or clean to work with, then I do not catch the fish I could. In sales, if I know what I need to do, the materials I need to have, if I get a cheap business card, or I print my own brochures, or I do not spend the money to belong to the right groups, then I never get the business I could. The third thing in fishing, you have to have is the right technique; you have to know how to cast, play the fishing, hook the fish. You can have the right spot and right bait, but your inability to fish will still send you home empty handed. Likewise, in sales you also have to have the right technique, you have to know how to build relationships, create opportunities and build proposals. To many times in sales we also know the right spot, we have the right product, but we are not very good at selling it – thus we talk about the one that got away. In fishing if I do not listen and learn and practice the things I am taught about being a great fisherman. How to play the fish, how to hook them, how to reel them in, then I get no fish. The same thing applies to sales, if I don’t listen and learn how to do my job better, read, get educated, watch and learn from others, then I to do not learn how to be a great sales person. Finally, in fishing you have to know how to bring the fish in, how to keep them hooked and how to reel in the fish and put him in the cooler. In sales, the final ingredient you have is to know how to bring in the client, keep them hooked and close the deal, “show me the money”. If I cannot reel in the fish successfully, it doesn’t matter if I know the right places, use the right bait, or have the best equipment, or play the fish, if the fish does not end up in my net, then I am unsuccessful. It is not any different in sales, I can be the greatest at networking, the one who has the best looking business cards and materials, the one who know how to meet with the people and get all the information, who knows how to put the best proposal in the world together, if I do not close and get a check, I am unsuccessful. So, if you want to be the best at selling, then you have to: 1. Answering Services Help Make Customer Care a Top Priority ales, you also have to have the right bait, i.e.: the right product. You have to have something people have to have, or something they want. Something they will buy. Otherwise, you will also go home with the story about the one that got away – a fish story I believe.The personal touch is often overlooked in this fast-paced computerized society. It seems there's just never enough time in a day to do everything that needs to be done and return every phone call that comes into a business. But, the most successful businesses know customer service must be a top priority. A 24-hour answering service can really help any business make sure the personal touch isn't overlooked. It can, however, only go so far.Businesses that use a 24-hour answering service to ensure calls aren't missed are one step ahead of the competition, but their obligation doesn't stop there. It's important for any business to remember there are people on the other end of the line, people wh In fishing if I know the best bait to use, yet I do not want to spend the money for it, or it is inconvenient to get to where they sell it, or I do not like that bait and it is not fun or easy or simple or clean to work with, then I do not catch the fish I could. In sales, if I know what I need to do, the materials I need to have, if I get a cheap business card, or I print my own brochures, or I do not spend the money to belong to the right groups, then I never get the business I could. The third thing in fishing, you have to have is the right technique; you have to know how to cast, play the fishing, hook the fish. You can have the right spot and right bait, but your inability to fish will still send you home empty handed. Likewise, in sales you also have to have the right technique, you have to know how to build relationships, create opportunities and build proposals. To many times in sales we also know the right spot, we have the right product, but we are not very good at selling it – thus we talk about the one that got away. In fishing if I do not listen and learn and practice the things I am taught about being a great fisherman. How to play the fish, how to hook them, how to reel them in, then I get no fish. The same thing applies to sales, if I don’t listen and learn how to do my job better, read, get educated, watch and learn from others, then I to do not learn how to be a great sales person. Finally, in fishing you have to know how to bring the fish in, how to keep them hooked and how to reel in the fish and put him in the cooler. In sales, the final ingredient you have is to know how to bring in the client, keep them hooked and close the deal, “show me the money”. If I cannot reel in the fish successfully, it doesn’t matter if I know the right places, use the right bait, or have the best equipment, or play the fish, if the fish does not end up in my net, then I am unsuccessful. It is not any different in sales, I can be the greatest at networking, the one who has the best looking business cards and materials, the one who know how to meet with the people and get all the information, who knows how to put the best proposal in the world together, if I do not close and get a check, I am unsuccessful. So, if you want to be the best at selling, then you have to: 1. You Can Speak Your Customer's Language And Win Business If You Wish y the fishing, hook the fish. You can have the right spot and right bait, but your inability to fish will still send you home empty handed. Likewise, in sales you also have to have the right technique, you have to know how to build relationships, create opportunities and build proposals. To many times in sales we also know the right spot, we have the right product, but we are not very good at selling it – thus we talk about the one that got away.Research by the Regional Language Networks shows that 1 in 5 UK companies believe they have lost business as a result of language or cultural barriers. This is because more than 60% of our trade is with countries where over 82% of the population do not speak English as a mother tongue. In the light of this it’s surprising that language skills are given such a low priority. In fact most UK companies do not offer their employees the chance to learn languages. And there is strong evidence to suggest that they should.A survey recently published by the British Chambers of Commerce showed a direct correlation between the value a company places on language skills and its annual turnover. Compa In fishing if I do not listen and learn and practice the things I am taught about being a great fisherman. How to play the fish, how to hook them, how to reel them in, then I get no fish. The same thing applies to sales, if I don’t listen and learn how to do my job better, read, get educated, watch and learn from others, then I to do not learn how to be a great sales person. Finally, in fishing you have to know how to bring the fish in, how to keep them hooked and how to reel in the fish and put him in the cooler. In sales, the final ingredient you have is to know how to bring in the client, keep them hooked and close the deal, “show me the money”. If I cannot reel in the fish successfully, it doesn’t matter if I know the right places, use the right bait, or have the best equipment, or play the fish, if the fish does not end up in my net, then I am unsuccessful. It is not any different in sales, I can be the greatest at networking, the one who has the best looking business cards and materials, the one who know how to meet with the people and get all the information, who knows how to put the best proposal in the world together, if I do not close and get a check, I am unsuccessful. So, if you want to be the best at selling, then you have to: 1. How to Market Bus and Transportation Washing Services know how to bring the fish in, how to keep them hooked and how to reel in the fish and put him in the cooler. In sales, the final ingredient you have is to know how to bring in the client, keep them hooked and close the deal, “show me the money”.One of the best sectors for mobile car washing and fleet truck washing companies to be in is the cleaning of transportation services. For instance bus washing and light rail cars. These must be cleaned well to insure rider-ship and comply with Department of Transportation safety rules and regulations.Marketing such services is the hard part, but luckily this also means there is little competition; nothing compared to fleet washing contracts for trucking companies and service fleets. Generally most of these types of contracts are sent out to bid and therefore you will have to qualify ahead of time to receive the solicitation.Additionally you will need to meet with those in charge becau If I cannot reel in the fish successfully, it doesn’t matter if I know the right places, use the right bait, or have the best equipment, or play the fish, if the fish does not end up in my net, then I am unsuccessful. It is not any different in sales, I can be the greatest at networking, the one who has the best looking business cards and materials, the one who know how to meet with the people and get all the information, who knows how to put the best proposal in the world together, if I do not close and get a check, I am unsuccessful. So, if you want to be the best at selling, then you have to: 1. Find the best places to meet the right people. 2. Have the right product/service 3. Know how to present your product 4. Close the deal. Can you be great without doing these 4 processes? No, you can get good, but to get great you have to do all four. Just like to be a greater fisher, you have to do all four. When I go fishing, I always visualize catching a big fish and catching many. When I go fishing, I always believe I am going to catch those fish. When I go fishing, I have prepared I have selected the right place I have secured the right bait(s) I have the right equipment I have read and practiced I am going to catch fish. When I go selling I always visualize closing a big deal and closing many deals. When I go selling, I believe I am going to close the deal. When I go selling I have prepared I have selected the right place I have the right product/service and technique I have read and practiced and gotten great I am going to close the deal So next time you are out there selling and things just are not going the way you want them to, take a moment, and relate what you are doing to fishing and you might just take the big one home.
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