Add You - Business

Social Value Is Part of the Organizational Goals
No organization, even if it were interested in profitability as a prime goal, could avoid producing some kind of social benefit or avoid intending at least in some part to achieve some kind of goal, which is other than purely making money. If something else were to be required in order to start up a business enterprise in addition to defining the essence of the goal of a business as being "a business to make money," then there must be another element, which is the defining feature of the business, in addition to the profit margin. Making profits is not a goal on its own. It does not define the mission of a business. One must add in something else in order to produce a product that is needed, or to provide a service that is requested. The notion of filling some kind of soci

Attention: Entrepreneurs -- Is Your Business Name Working?
During the past decade, I have noticed the prevalence of name changing, as I am sure you have also. Several of the organizations with which I am involved have chosen new and different names that they feel represent them and their missions more descriptively. Companies who were ready for a new start have changed names to reflect a new attitude, direction and/or focus. Some of these changes have made a positive difference, others have just caused confusion.What we name ourselves, our businesses and/or the way we describe our services can make a huge impact. For example, I teach fitness classes and have discovered that the name of the class can determine how many people try it (of course, just like a business, once you attract them, you must make it so go

If a real estate agent has an 800 call capture system, and is only using the toll free number on sign riders and in ads, they are wasting money and missing enormous numbers of opportunities for lead generation. Every real estate agent knows the value of an 800 call capture system. What they don't know, it seems, is that they should be using their call capture number everywhere they possibly can to maximize their potential lead generation. Here are a couple of twists on using an 800 call capture number on sign riders and in ads as well as a couple of places you may not have thought of yet.

Sign Riders

Real estate agents are already using their 800 call capture number on their sign riders to capture leads. Why not encourage people to want to talk to you as well? It is great to be able to capture the caller's information. It is even better if you can encourage that caller to connect to you directly, right there and then. Here is a way to get as many as 1/3 of the callers into your 800 call capture system to press that key to be connected to you. By incorporating technology and psychology into your sign riders, you have already gotten the caller to dial into the toll free number. Now in order to get them to want to talk to you, try this simple technique. Once they hear the short description of the property, let them know that due to changing market conditions the pricing information on this property would need to be updated nearly every day. Rather than re-record the messages daily, let them know that they can simply press "0" and you would be happy t

Effective Marketing on a Shoestring Budget
Many business owners would give their left arm to have the same brand recognition as Oprah, Microsoft, McDonald’s, Starbucks or Amazon.com. But you don’t need the marketing budgets of these behemoths to promote your company and get your piece of the pie. A creative approach to self-promotion will put you face-to-face with your prospects and, properly executed, can help you become a well-known name.The first step is to focus your marketing efforts (otherwise known as target marketing). A topic that has nearly been discussed to death, target marketing is essential for just about every company, no matter how large or small. You don’t see advertisements for Oprah’s show on ESPN because that’s not her target market. And while a household name like McDonald’s appeals to a

hat they should be using their call capture number everywhere they possibly can to maximize their potential lead generation. Here are a couple of twists on using an 800 call capture number on sign riders and in ads as well as a couple of places you may not have thought of yet.

Sign Riders

Career Planning for College Students and Recent College Graduates
How would you like to achieve more success at work in a faster amount of time than anyone with whom you graduate?It's really quite simple. Have a plan. Have a career plan.So many people approach the job search as a "somebody take me please" endeavor as opposed to planning their job search, focusing on the employers where you want to work and setting goals and deadlines for career achievements. Most people just happen along with no focus, goals or deadlines at all.Life just happens. Jobs just happen.The reason for making decisions today about where you want to be tomorrow is so that you have the ability to actually get there.If you don't know exactly where you want to be, you will be wandering aimlessly from position to p

te agents are already using their 800 call capture number on their sign riders to capture leads. Why not encourage people to want to talk to you as well? It is great to be able to capture the caller's information. It is even better if you can encourage that caller to connect to you directly, right there and then. Here is a way to get as many as 1/3 of the callers into your 800 call capture system to press that key to be connected to you. By incorporating technology and psychology into your sign riders, you have already gotten the caller to dial into the toll free number. Now in order to get them to want to talk to you, try this simple technique. Once they hear the short description of the property, let them know that due to changing market conditions the pricing information on this property would need to be updated nearly every day. Rather than re-record the messages daily, let them know that they can simply press "0" and you would be happy

Recruiting The Right People - Nine Key Strategies
Many small businesses struggle to recruit the right people.They consequently spend excessive ammounts of time and energy on recruitment and training activities instead of growing their businesses.However, finding the right people on a consistent basis is not a question of luck - but about taking some specific actions:1. Construct a powerful visionPeople are drawn to businesses that know where they are going and have a plan for success. Craft an exciting vision for the future and communicate it to potential hires all the way through your recruitment process.2. Make ‘finding and keeping the right people’ a priorityMake recruitment and retention a priority now and you will save time and money well into the future. The key is to focu

is a way to get as many as 1/3 of the callers into your 800 call capture system to press that key to be connected to you. By incorporating technology and psychology into your sign riders, you have already gotten the caller to dial into the toll free number. Now in order to get them to want to talk to you, try this simple technique. Once they hear the short description of the property, let them know that due to changing market conditions the pricing information on this property would need to be updated nearly every day. Rather than re-record the messages daily, let them know that they can simply press "0" and you would be happy

Building Your Internet Presence Through Product Branding
Do you think you could ever recognize a McDonalds Hamburger store even if the name was not on the building? Absolutely, even a five-year-old child could find the store. Why is that? Sure, the yellow arches do give it away, but the real answer is due to product branding.Product branding is simply taking your product and creating an image for it in the marketplace in such a way that it can always be picked out of a crowded market and where a customer thinks about your product when somebody talks about the business you are in.As an example, when we say, “Hamburger” people tend to think of McDonalds. When somebody says, “Luxury Car” do you think of BMW. When somebody says, “Cheap Prices”, you think about Wal-Mart Stores.So, when it comes to web sites,

imple technique. Once they hear the short description of the property, let them know that due to changing market conditions the pricing information on this property would need to be updated nearly every day. Rather than re-record the messages daily, let them know that they can simply press "0" and you would be happy to get pricing information for them. This is an easy and non-threatening way for the prospect to get the information they are looking for and for you to have the opportunity to turn that prospect into a client.

Ads

Looking for sellers? One of the most under utilized resources to capture prospective sellers are Homes magazines. Surprisingly, 21% of people picking up Homes magazines are people thinking about selling their home. In a survey done by NAR, one of the top 3 concerns of sellers is, “How is the agent going to advertise my home?" Being empowered with this information now gives a savvy agent 2 ways to capture leads in a Homes magazine. The standard ads, with your 800 call capture number listed with the picture of your property designed to attract buyers, and now a totally different ad to attract sellers. With your ad, you will want to offer something of value, free of charge, with the freedom to call at their convenience, with the knowledge that they won't have to talk to a pushy salesman. Phew! Sound like a lot to accomplish? It is a lot easier than it sounds when you break it down. Something of value- A pamphlet that shares the "Things You Need To Know Before Selling Your Home"; Free of charge- A toll free number so the caller

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Last month we looked at the first step in how to naturally profit from your expertise: packaging your knowledge into articles and talks. Done right, you’ll exponentially multiply the number of motivated, pre-qualified prospects you reach in a fraction of the time that networking and referrals require.

The success of a given branding effort depends on whether a competitive advantage can be established in the minds of customers-

You probably think that your biggest competitor is a big-name chain store, a recognized brand name or a specific salesperson. While it's true that sometimes a customer's choice boils down to either buying your product or someone else's, this isn’t always the case. Sometimes, the customer's real choice is between buying your product or simply nothing at all.

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