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  • Add You - B2B Sales - Establishing Credibility with Referrals & References

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    way to prove your credentials in any B2B sale situation is through referrals and references. Obviously, if you can have someone refer you to a colleague, a friend or even a competitor, you walk into that door about five steps ahead of anyone else. If any of these re
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    hat door about five steps ahead of anyone else. If any of these referrals have a similar problem to the one you just solved for your customer, there is a 90% chance you will get business from this person and company as well.

    Most of us do not get referrals often enough, and many sales reps don't even ask for referrals at all.

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