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Be Prepared to Strike Back
What do most companies do when one of their major brands is hit by a price attack?The classic response is “wait and see.” Wait and see if it affects our sales. Wait and see if the competitor can hang in there financially for the long haul. Wait and see if our customers come back after trying the low-priced alternative.What would your company do if a major competitor suddenly cut its price

"internal resume" updated was a cottage industry. If you were on lots of short projects, you had to update the thin

Marketing & Business Development Questionnaire: How to Diagnose your Needs—Part Two
Directions: As in Part One, thoughtfully and completely answer all questions. There are no right or wrong answers. If you are not currently doing something on this list, it does not mean that you must start. It does mean that you can use this questionnaire to diagnose your marketing and business development needs.Assessing the Success of Your Current Marketing and Business Development Program

Doesn't every job search start with Google?

Way back in another lifetime, I was looking for a job after one of my startups failed. Conveniently, everything went to pot in early 2000. I've always had good timing.

Google was the place to start. I knew all I needed were some free resume examples.

Doesn't everybody?

I mean, come on, I'd been writing in a business setting for years by then. When I was at Andersen Consulting, keeping your "internal resume" updated was a cottage industry. If you were on lots of short projects, you had to update the thing

Display Planning Checklist
So you’ve made it through the Trade Show Planning & Budgeting phase, and now you’re ready to Create a Winning Display! So where do you start? Before you can determine what your booth should look like, you need to think through all of the factors at play. The Display Planning Checklist below is a good way to get you started, and can put you well ahead of the game when you sit down with your display desig

f my startups failed. Conveniently, everything went to pot in early 2000. I've always had good timing.

Google was the place to start. I knew all I needed were some free resume examples.

Doesn't everybody?

Uniting a Franchise System in a Common Cause
Franchising systems are inherently good for all parties concerned and that is because when the franchisor makes more money it is because the franchisees are making more money and are able to pay more royalties into the system. If the franchisor wants to make more money he needs to help the franchisees become more profitable and also make money because generally the franchisor will get a percentage of s

was the place to start. I knew all I needed were some free resume examples.

Doesn't everybody?

Playful Postcards
With tight economic times at hand there is increasing pressure on marketers to sure up the marketing mix while cutting costs. Tradition has it that under these circumstances we migrate a good portion of our advertising budget into direct marketing. This is still a sound practice, but there are some issues we need to consider.The first thing that comes to mind is telemarketing. Telemarketing, w

come on, I'd been writing in a business setting for years by then. When I was at Andersen Consulting, keeping your "internal resume" updated was a cottage industry. If you were on lots of short projects, you had to update the thin

Retaining An Expert -- What Every Business Owner Needs To Know
As an entrepreneur, hiring an expert can be one of the most efficient ways to turbo-charge your business. However, thousands of consultants flood the Information Highway, and each one promises to positively impact your bottom line. How do you know which expert has the right combination of smarts, skills, experience and personality to move your company in the right direction?It’s no small feat to

"internal resume" updated was a cottage industry. If you were on lots of short projects, you had to update the thing at least once every quarter!

I was convinced I was an expert resume writer. If I could just find some free resume examples, you know, to see the state of art, I could whip out a stunning resume in an hour or two.

I found some in short order. Most of them were at websites that screamed at me to use their template. They almost (but not quite) guaranteed untold wealth in ten minutes, if I'd just look at their free resume examples...and then buy th

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The American economy is a sophisticated market. While it is true that the Government, with its war on terrorism, is blowing billions every month, it is also true that superior business strategies (such as outsourcing, interest rate manipulations) have directly or indirectly aided the economy and contributed to the spending power of an average American.

There are many great advertising campaigns and marketing strategies, which corporate America has produced. Many of these great advertising campaigns have won awards and many deserve them. One of the greatest advertising achievements was done with Avis Rent a Car. Perhaps you'll remember the; We Try Harder; advertising campaign?

Marketing is extremely important but we spend way to much time on Marketing and not enough time on the other areas of our businesses. You know me, I'm all about infrastructure. Take a look at the article and maybe you'll discover why your marketing isn't working the way it should be.

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