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Add You - How To Run Your Greatest Conference Ever
One of the most ancient creatures on our planet is the turtle. They have survived changing environmental conditions for millions of years while many other species have gone extinct. Turtles can be very safe and secure when threatened by retracting their head, tail, and legs into their shell to ride out many dangers of life in the wild. But, if they stayed safe in their shell, they would eventually starve to death and would not be able to create subsequent generations. For turtles to flourish, they have to accept the risk of living and give up the safety of their shell, stick out their necks, and move forward… or perish. It’s the same for businesses.Businesses are just like turtles. They only move forward when they accept the risk of existing in a competitive marketplace and then change to meet the needs and desires of the future. It may be uncomfortable, it may be terrifying, but it is necessary.Successful businesses manage change, for the most part, very carefully. They are continually taking the pulse of their customers and their targeted prospects. They continually ask the question, “What are my customers and prospects wanting and needing? What will they want and need in the future? How can we change in order to have the right products and services for them and still continually strengthen our brand, our reputation, and the qualities we are known for? They are balancing the safety of the shell against the risk of moving forward.In large companies there are workgroups or teams of turtles that are sticking out their necks by working continually on answering those questions, developing new products and services to offer in the future. Few small companies have the luxury of being able to devote these resources to the process of change so when the subject of “the future” comes up, they retreat into their shells and deal with the i
You have now completed all the main parts of your initial planning and your need to move on to detailed preparation.
Preparing your conference
The first stage of preparation is script writing. You need at the very least an outline script of your event. Often, people produce a conference programme that shows the timings and the list of speakers. But this is not enough. Your outline script needs to be much more than a simple programme. That’s because everyone involved in the conference needs to know exactly what will happen, when it will occur and how it will take place. Otherwise, it might not be
Do you know that the problem with MLM is not as big as the success it could bring you? Do you also know that MLM or Network marketing is about networking people to enjoy the benefit of pulling together for a common goal? This goal for which all members of a network pull together for is usually monetary gain, paid to members in form of commissions and bonuses on a monthly basis, in most cases.How to qualify for a bonus or commission is as follows:You register as a member in a MLM program by buying a starter kit, which is usually made of company products and some marketing materials Use or sell the products Introduce your friends, relatives and colleagues to join under you, but since this category of people will not produce the kind of numbers that produce exponential income, you have to step into the larger society to network strangers.Encourage your members to purchase and sale products for which you earn a given percentage commission or bonus. This could run into several thousands of dollars if you have a large network.To succeed in MLM, you must recruit and teach your recruits to duplicate your effort. By so doing you get people to duplicate both you and them, causing a huge multiplier effect that produces exponential income for you and leading members of your network.So how comes the bad name of MLM or Network marketing?The bad name associated with MLM or Network marketing stems from the dishonest method adopted by MLM recruiters in recruiting down lines. And because most down lines end up unable to recruit other down lines.The situation is even worse today with the advent of the internet as follows:Lies told to convince people to join; False hope of exponential income in no time peddled by pyramid schemes and dishonest MLM recruiters. Losses
Planning
The first stage in organising any conference is planning. Your plan should start with these questions:
- What do we want our audience to go home and say about the meeting, apart from the fact that they had a great time?
- What is the key message we want our audience to remember?
- What action do we want our audience to take after attending this conference?
Having set your objectives you will need to work out how you will achieve them. Challenge all your assumptions about your proposed conference. For instance:
- Do you actually need a conference to achieve your objectives? Will some other kind of meeting or even no meeting do?
- Do you need one big meeting or a number of small, more intimate ones?
- Does the meeting need to be a grand formal affair, or an informal get-together?
Choose your key messages
Assuming you have set your sights on a conference, you’ll now need to work out what messages you want to convey. These will arise from your mission statement. It is worthwhile noting, though, that there is plenty of research to back up the fact that your audience – no matter how expert – will only remember a handful of messages from your meeting. Typically, the average conference day can only deliver four or five main messages.
Once you have set out your key messages, work out the order in which these will make most sense. Try to produce a logical sequence so that one key message clearly comes out of the previous one. This will make it much easier for your audience to remember the meeting. Do not put your messages together in some kind of internal sequence, such as by company department. Instead, put your messages together that would be seen as logical by the audience. If you do not know what would be logical to them, you need to do some audience research to find out. Indeed, finding out as much as you can about your audience is essential to any meeting.
Describe your audience
You now have a good idea as to what you want to say at your conference. But who will be listening? You need a definition of your audience that will help everyone involved. Your audience definition should describe a typical member of the audience – age, gender, job title, work interests, personal likes and dislikes, professional qualifications etc. Together with your conference mission statement and your key messages, your audience description will provide you with a very clear outline of your meeting. Together these three items will tell you:
- What you will say
- Why you will say it
- Who will be listening
- What they will do
You have now completed all the main parts of your initial planning and your need to move on to detailed preparation.
Preparing your conference
The first stage of preparation is script writing. You need at the very least an outline script of your event. Often, people produce a conference programme that shows the timings and the list of speakers. But this is not enough. Your outline script needs to be much more than a simple programme. That’s because everyone involved in the conference needs to know exactly what will happen, when it will occur and how it will take place. Otherwise, it might not be
If you are a homeowner, you will almost assuredly have plumbing problems once in awhile. Anything from simple tap leaks to more complicated problems like clogged or leaking pipes. If you find yourself in a plumbing situation that you cannot - or should not - deal with yourself, you need a professional plumber. Why knock yourself out trying to deal with the problem, when help is just a phone call away?Finding the Right OneWhen searching for a plumber, stabbing randomly at the phone book listings is not the best way to go about it. The chances of finding a good plumber in this way are so low it is not even worth your time. It is more likely that you will go through many bad ones first before you find anyone who is even up for the job. There are, of course, several qualified plumbers in the phone listings but it is like finding a needle in a haystack - except that, in this case, you are likely up to your knees in a water emergency. There are many amateur plumbers out there, and it is up to you to weed them out from the professionals who can really do the job.Getting referrals from your friends or people you work with is one of the best ways to find a good plumber. Of course, being a good plumber is not always enough if it takes hours to get the work done. You need to find someone who can do good work, fast. You really do not want some amateur plumber turning something the wrong way, breaking off a tap, and flooding your house, right. So make sure you always take the time to find the best plumber you can afford.It is not always easy but before hiring a recommended plumber, you should really try to make sure of their reputation. It is important to know if anyone you are acquainted with has had any sort of bad experience with the plumber. It is important to have the right information to be able to evaluate your plumber’s
Having set your objectives you will need to work out how you will achieve them. Challenge all your assumptions about your proposed conference. For instance:
- Do you actually need a conference to achieve your objectives? Will some other kind of meeting or even no meeting do?
- Do you need one big meeting or a number of small, more intimate ones?
- Does the meeting need to be a grand formal affair, or an informal get-together?
Choose your key messages
Assuming you have set your sights on a conference, you’ll now need to work out what messages you want to convey. These will arise from your mission statement. It is worthwhile noting, though, that there is plenty of research to back up the fact that your audience – no matter how expert – will only remember a handful of messages from your meeting. Typically, the average conference day can only deliver four or five main messages.
Once you have set out your key messages, work out the order in which these will make most sense. Try to produce a logical sequence so that one key message clearly comes out of the previous one. This will make it much easier for your audience to remember the meeting. Do not put your messages together in some kind of internal sequence, such as by company department. Instead, put your messages together that would be seen as logical by the audience. If you do not know what would be logical to them, you need to do some audience research to find out. Indeed, finding out as much as you can about your audience is essential to any meeting.
Describe your audience
You now have a good idea as to what you want to say at your conference. But who will be listening? You need a definition of your audience that will help everyone involved. Your audience definition should describe a typical member of the audience – age, gender, job title, work interests, personal likes and dislikes, professional qualifications etc. Together with your conference mission statement and your key messages, your audience description will provide you with a very clear outline of your meeting. Together these three items will tell you:
- What you will say
- Why you will say it
- Who will be listening
- What they will do
You have now completed all the main parts of your initial planning and your need to move on to detailed preparation.
Preparing your conference
The first stage of preparation is script writing. You need at the very least an outline script of your event. Often, people produce a conference programme that shows the timings and the list of speakers. But this is not enough. Your outline script needs to be much more than a simple programme. That’s because everyone involved in the conference needs to know exactly what will happen, when it will occur and how it will take place. Otherwise, it might not be
Industrial safety products are designed to be used within industrial facilities to improve the health and well being of workers and the environment.Occupational health, safety and environmental professionals work together to control environmental health hazards that arise in the workplace or the community. Absorbents and drain guard products can provide storm drainage containment, secondary containment and ways to clean up oil spills with spill kits to protect public health and safety.The Bureau of Labor Statistics reports "In 2001 there were 5,900 workplace related fatalities and 5.2 million nonfatal injuries and illnesses reported. That is a rate of 5.7 injuries per 100 workers, less than half of the 1973 number of 11 injuries or illnesses for each 100 workers".Industrial safety products keep workers, their families, and the community healthy and safe. These products play a vital role in ensuring that federal, state, and local laws and regulations are followed in the work environment.What are the Benefits of Industrial Safety productsWorkplace safety products when combined with an onsite safety and health program make a huge impact in the number of occupational fatalities, injuries, and illnesses that occur in the workplace.Since the Occupational Safety and Health Act was passed in 1970, workplace injuries and illnesses declined significantly.Anti-fatigue matting provides an additional level of protection and comfort for employees who must stand on their feet for long periods of time; Other benefits include: Promotes employee wellness. Immediate increase in productivity and employee morale due to work place comfort. Guaranteed reduction of exposure to prolonged cold, heat and vibration, Reduces spinal compression. Increases circulation. Ergonomic
Describe your audience
You now have a good idea as to what you want to say at your conference. But who will be listening? You need a definition of your audience that will help everyone involved. Your audience definition should describe a typical member of the audience – age, gender, job title, work interests, personal likes and dislikes, professional qualifications etc. Together with your conference mission statement and your key messages, your audience description will provide you with a very clear outline of your meeting. Together these three items will tell you:
- What you will say
- Why you will say it
- Who will be listening
- What they will do
You have now completed all the main parts of your initial planning and your need to move on to detailed preparation.
Preparing your conference
The first stage of preparation is script writing. You need at the very least an outline script of your event. Often, people produce a conference programme that shows the timings and the list of speakers. But this is not enough. Your outline script needs to be much more than a simple programme. That’s because everyone involved in the conference needs to know exactly what will happen, when it will occur and how it will take place. Otherwise, it might not be
Would you pay a Hugo Boss suit’s price to get a G2000 suit…?I think it is a pretty common sense answer. Unfortunately, nowadays common sense is pretty uncommon; especially in business. In their bid to frantically create a meaningful difference for their businesses in a razor-sharp competitive market; many companies forget the most basic common sense such as: Congruency.Congruency is not only critical to create and build a powerful positioning and brand, but without it your company is built on a wobbly foundation that can give way any second. Without it you are sabotaging your own business!Here’s a powerful and clear example: Recently I read in my national newspapers, the closure of a restaurant that had opened barely 10 months ago amidst much fanfare and a blitz of publicity. ?berburger—whose claim to fame was its reputed USP of being “Singapore’s first gourmet burger restaurant”, was also featured in the media for its signature $101 prime wagyu beef burger. In fact, the $101 wagyu burger was part of their branding. Almost every time they were featured in the media, the $101 wagyu burger would be mentioned.So in simple terms, their positioning is: “Singapore’s first gourmet burger restaurant”. And they have 2 distinct factors going for them namely:1. The word “?ber” of ?berburger comes from the German language that means super. So their name essentially means superburger, which is supportive of their claim of a gourmet burger restaurant.2. Their signature dish is a premium $101 wagyu burger. The extravagant price of the burger also supported the gourmet restaurant’s image.BUT…When you arrive at the place, you would be surrounded in what would seem to be a typical American diner filled with a big screen TV tuned to the ESPN channel, plastic chairs and bright lights.An absolutely jarring contradi
Describe your audience
You now have a good idea as to what you want to say at your conference. But who will be listening? You need a definition of your audience that will help everyone involved. Your audience definition should describe a typical member of the audience – age, gender, job title, work interests, personal likes and dislikes, professional qualifications etc. Together with your conference mission statement and your key messages, your audience description will provide you with a very clear outline of your meeting. Together these three items will tell you:
- What you will say
- Why you will say it
- Who will be listening
- What they will do
You have now completed all the main parts of your initial planning and your need to move on to detailed preparation.
Preparing your conference
The first stage of preparation is script writing. You need at the very least an outline script of your event. Often, people produce a conference programme that shows the timings and the list of speakers. But this is not enough. Your outline script needs to be much more than a simple programme. That’s because everyone involved in the conference needs to know exactly what will happen, when it will occur and how it will take place. Otherwise, it might not be
In order to standardize and make all medical records available to hospital staff, colleagues and officials many health care institutions are computerizing their records and switching to an electronic medical records system. However, these systems are not universally accepted and the advantages and disadvantages are under debate by the medical community.The idea behind electronic health records is to have a computer-based history of a patient's clinical and administrative details. This will include every document made by each doctor that was ever involved with the patient's medical history.The big benefit of this computerization is that it is easy for a new doctor to pull a patient's history, even from one hospital to another. On the flipside is the ever-present possibility of invasion of privacy.Different care providers in the medical community may have different protocols in treating some conditions, and these differences may not be able to reflect in a shared medical record.The issue with all computerized systems is security. Software developers in the EMR industry are taking steps to improve security by adding features like username and password requirements. However, for the determined and experienced computer hacker, breaking a username and password combination is not too hard to do.The newest security features to be added to computer systems are biometric identifiers. It almost sounds like science fiction, but it is becoming more and more common to use things like fingerprints, eye scans and voice prints in security systems.The dream of the paperless work environment is a definite benefit of having an electronic medical records system. Administrative staff are freed up from spending time managing files and having to make copies of records and so on. The drawback is that now the doctors need some ki
You have now completed all the main parts of your initial planning and your need to move on to detailed preparation.
Preparing your conference
The first stage of preparation is script writing. You need at the very least an outline script of your event. Often, people produce a conference programme that shows the timings and the list of speakers. But this is not enough. Your outline script needs to be much more than a simple programme. That’s because everyone involved in the conference needs to know exactly what will happen, when it will occur and how it will take place. Otherwise, it might not be possible to ensure you meet your conference mission.
Your script should start with the logical order of your key messages you produced in the planning stage. Then allocate some timing to each message. Generally, no key message should take longer than 20-30 minutes to deliver; the human attention span is comparatively short and you’ll need plenty of breaks to keep your audience ‘alive’ and ‘fresh’. Also, at this stage, decide where to hold your long breaks, like coffee, lunch and so on. These long breaks should always come in your programme at dramatic points. You will want to leave your audience with something powerful to talk about so make sure the key message delivered before a break is controversial, emotional or surprising in some way. This will keep your audience on their toes and wanting to come back into the room for more. This means you may well need to arrange breaks at unusual timings – don’t opt for coffee at 11am, for instance, because that is ‘normal’. Instead, put coffee immediately after a controversial message, even if it means breaking for coffee at 10.30 or 11.30. In other words, shape your meeting around the messages, not tradition. By arranging your timing in this way, you will be helping to ensure the maximum impact of your key messages and therefore supporting your conference mission. Your conference script can now have some detail added to it. For instance, you can now put some specific times onto your programme. These would include the length of each presentation, the length of each link between talks and the timing of any music, video or other multimedia you are planning to include. In other words, your conference script that determines how long a video or a presentation will be – not the items that determine the programme timing. Essentially, you are working much like a TV producer; these people have fixed times available to them – 30 minutes, 50 minutes, an hour. What they have to do is fit all the music, the dialogue and any breaks into that time – no less and no more. That’s what a professional conference script will be like – detailed timings of every item to be included. Far too many conferences decide what to include and then try to work the timings out afterwards.
Choosing your speakers
Your preparation can now move on to deciding whom you should use as speakers. You will realise that you have done a great deal of work already, and that the speakers will have to fit in with your plans if the conference is to be a success. You do not need prima donnas who say they need an hour to give their talk when your script only allows 20 minutes. Nobody, absolutely nobody, is more important than your audience. Hence, the script that has been prepared from their point of view is virtually sacrosanct. Speakers will need to be the kind of people who will fit in with your requirements; you cannot allow yourself to fit your programme around the speakers. Otherwise, you will fail to meet your conference mission. To ensure that you get the right speakers, prepare yourself a ‘Speaker’s Contract’. This is a list of requirements that you have of your speakers. When you invite someone to speak, you let them sign up to the contract; if they don’t like it, there are plenty of other speakers around. Professional speakers never have a problem with such contracts. In fact, they like them.
Suitable speakers are those that can deliver your key messages – not necessarily the most senior people in the business or an expert. Base your decision on who should speak based on their ab
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