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    Assessing Weaknesses in Your Competition
    Perhaps you have not considered the wealth of information that is available on your competitors. Public companies are required by law to give away all their financial information and most all of this is available on the Internet for free. This information is there for investors to know exactly what the company is doing so they can make a good informed decision of whether or not to buy the
    points. When the audience hears your story(ies) they will feel connected to you.

    Tip #5 People have short attention spans. Review your main points before you end your speech. Don’t give them too much information. Most people only remember one or two concepts – so prov

    Lieberman-Lamont Advertising and How It Relates to Small Businesses
    When Ned Lamont first sought to challenge 3-term U.S. Sen. Joe Lieberman in today's Democratic primary, almost no one thought this political neophyte had any chance.Sitting on my back porch here in Connecticut, it's an hour before the polls close in this political duel between the well estabished, well-known brand (Lieberman) and the new, unknown brand (Lamont).The unknown (L
    Tip #1 The purpose of your speech is to get results; to help people make changes and think or act differently. So start with the end in mind. What do you want people to do as a result of your speech? What do they need to know to do this? What do they need to feel to do this?

    Tip #2 Show your audience that coaching is a process. It is different from consulting. Do some coaching (role playing) during your presentation. Let audience members see what it would be like to have you as their coach.

    Tip #3 Determine what kind of coaching the client wants and needs. Interview a few people before you give your program to find out what challenges they are experiencing. The program chair can provide you with a few names to contact. Then use this information in your speech content.

    Tip #4 People learn in three ways: Visual (what they can see), Auditory (what they can hear), and Kinesthetic (what they can touch). Try to include all three ways in your speech. Most of your audience will be visual and need to “see” what they “hear” from you. So tell your personal stories to support your points. When the audience hears your story(ies) they will feel connected to you.

    Tip #5 People have short attention spans. Review your main points before you end your speech. Don’t give them too much information. Most people only remember one or two concepts – so provi

    Can A Website Help Grow Your Brand? - Part 2
    In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we’ll share some key things to consider before designing a site.The very first step in creating a website is to identify the overall purpose of the site. This is important because it will impact the overall structure and mechanics of your site. For example, will the site be predomin
    ?

    Tip #2 Show your audience that coaching is a process. It is different from consulting. Do some coaching (role playing) during your presentation. Let audience members see what it would be like to have you as their coach.

    Tip #3 Determine what kind of coaching the client wants and needs. Interview a few people before you give your program to find out what challenges they are experiencing. The program chair can provide you with a few names to contact. Then use this information in your speech content.

    Tip #4 People learn in three ways: Visual (what they can see), Auditory (what they can hear), and Kinesthetic (what they can touch). Try to include all three ways in your speech. Most of your audience will be visual and need to “see” what they “hear” from you. So tell your personal stories to support your points. When the audience hears your story(ies) they will feel connected to you.

    Tip #5 People have short attention spans. Review your main points before you end your speech. Don’t give them too much information. Most people only remember one or two concepts – so prov

    Social Media Networking - Attracting Clients Through Social Media Is A Way To Reach New Clients
    Social Media Networking is another good way to get your name out in front of people. There are several choices of sites to get involved in, depending on the type and level of involvement you are looking for.MySpace – this site has been around for several years, but it is only in the past year or so that it has been getting attention from the business community. It is fairly
    ient wants and needs. Interview a few people before you give your program to find out what challenges they are experiencing. The program chair can provide you with a few names to contact. Then use this information in your speech content.

    Tip #4 People learn in three ways: Visual (what they can see), Auditory (what they can hear), and Kinesthetic (what they can touch). Try to include all three ways in your speech. Most of your audience will be visual and need to “see” what they “hear” from you. So tell your personal stories to support your points. When the audience hears your story(ies) they will feel connected to you.

    Tip #5 People have short attention spans. Review your main points before you end your speech. Don’t give them too much information. Most people only remember one or two concepts – so prov

    Branding in the Face of Mergers and Acquisitions
    Your company is considering a merger or acquisition. You’ve explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger?Today, mergers and acquisitions (M&A) are commonplace. They are strategic decisions grounded in geographic expansion, product and competency diversification, and brand leveraging. While businesses clearl
    : Visual (what they can see), Auditory (what they can hear), and Kinesthetic (what they can touch). Try to include all three ways in your speech. Most of your audience will be visual and need to “see” what they “hear” from you. So tell your personal stories to support your points. When the audience hears your story(ies) they will feel connected to you.

    Tip #5 People have short attention spans. Review your main points before you end your speech. Don’t give them too much information. Most people only remember one or two concepts – so prov

    Get Value for Your Consulting Dollar
    Consulting arrangements can do wonders for a business. They can provide a boost to your business by utilizing a consultant’s focused expertise and their years of experience in similar venues, and they can give a business a good old-fashioned shot-in-the-arm.Consultants are distanced from the daily politics of your business. They can provide you with unbiased opinions and
    points. When the audience hears your story(ies) they will feel connected to you.

    Tip #5 People have short attention spans. Review your main points before you end your speech. Don’t give them too much information. Most people only remember one or two concepts – so provide your best one or two ideas that will have the most significance to that particular audience.

    Tip #6 Be conversational by engaging the audience. Don't lecture the audience. Adults love to learn but don’t like to think they are in school. Be interactive. Remember, the audience that gets involved with your material will learn something they can use immediately. A great speaker wants the audience to “own” his/her material.

    Tip #7 Use humor. This keeps the audience interested and they learn better. I don’t mean telling jokes. Use deprecating humor or make comments on common every day events, you know, the human condition. Bill Cosby is great at this. Think of others who do this well and emulate their style.

    Tip #8 Use strong openings. Examples: a story, a significant statement, a quotation, a challenging question. You really only have 60 seconds to connect with your audience. Then you must provide a speech that engages them. Using personal stories and sprinkling your remarks with humor will keep them interested

    Tip #9 Use Strong Closings. Examples: Provide a su

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