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Add You - Influencing Your Audience With Your Presentation
Even the best marketing strategies need to be revisited, if not revised. Changes in the market environment can dramatically change the marketing mix and your product plans. Marketing strategy should be viewed as a process, which means that the best laid marketing plans will change sooner or later.Strategic change can be caused by many forces; sometimes change is a threat while other times it can be an opportunity. It all depends on how your product or business is defined; additionally, how you react may be the biggest factor in your future success.Sometimes the market evolves and the demand for an offering changes. For example, obesity is on a dramatic rise in North America; because of this people are becoming more “food label savvy” about calories, fat grams, sugar, carbohydrates, and protein. Fast food restaurants have had to respond with salad bars, better dis
Reward and Punishment
Reward and Punishment uses pressure and incentives to control others' behaviour. It is the classic carrot and stick approach to influencing. This style involves outlining the positives and negatives of a problem. It involves showing what the group will get by complying with the suggested changes and highlighting the
The secret to making money with any MLM business is to find something you can get really passionate about.If you are totally convinced that what you are doing is not only helping you but helping hundreds or even thousands of others you will never lose your passion for sharing it with others.There are a few vitally important things to consider before plunging head on into any MLM or networking business.I have a criteria that should be used as a guide to all aspects of viability,they are The Company,Product,Management,Longevity,Publically or Privately held and compensation plan.A Publically held company is always better as its much more transparent and open,i.e you can go online and see the companies financials and who is actually running it.They really don't have anything to hide if everyone can get access to the financials of the company.With Private companies yo
Different people influence and are influenced in different ways. Most people will usually try to influence others in the way that most influences themselves. So if you are convinced through logical argument based on facts, you will usually try to convince others based on the use of logic and facts. The problem with this is that it is not always the best approach. There are four main influencing styles, each of which will appeal to a different type of person.
Common Vision
Common Vision aims to identify a shared objective for the future of a group and to strengthen the group members' belief that through their collective and individual efforts, that vision can become reality. It involves appealing to people's hopes, values and aspirations and by so doing, animating them. It also aims to makes participants feel a part of a group, which shares a common purpose. This gives the group added purpose, strength and confidence.
To be successful with the Common Vision approach, you need to be able to share the bigger picture with a degree of enthusiasm and commitment to carry people with you.
There are two aspects of Common Vision:
• Articulating Exciting Possibilities,
• Generating a Shared Identity.
People who use Common Vision tend to be able to see and articulate exciting project possibilities and are able to appeal to the emotions of others. People who are most influenced by this style will become bored with lots of detail and will only be interested in the overview.
Assertive Persuasion
Assertive Persuasion is an evidence-based approach. It uses the power of logic, facts and opinions to persuade others. The basis for agreement and approval is the soundness of the other person’s reasoning. In other words, for every point you make, you should provide supporting evidence.
It is a "push" style (like R&P below) because you "force" others to accept your view or conclusion by the logic of your arguments.
Assertive Persuasion has two aspects:
• Proposing Solutions
• Reasoning For and Against.
The focus is on logical argument versus appealing to the emotions.
People who use Assertive Persuasion tend to be highly verbal and articulate, persistent and energetic and usual come forward with ideas and suggestions. People who like this style will often ask for examples or the evidence to support your claims. This style is a favourite of many scientists and technical staff.
Reward and Punishment
Reward and Punishment uses pressure and incentives to control others' behaviour. It is the classic carrot and stick approach to influencing. This style involves outlining the positives and negatives of a problem. It involves showing what the group will get by complying with the suggested changes and highlighting the p
An industrial adhesive is defined as anything that is used in a fastening or bonding application in any manufacturing industry. There are several different types of adhesive that are used regularly – epoxies, hot melt, sealants, acrylics, thermostat and silicon adhesives. And something many of us are familiar with - cement and mortar are also considered to be industrial adhesives.Different industrial adhesive types have different properties or features and can be used effectively for different purposes. Some adhesives have particularly good bonding qualities – for example, hot melt adhesives which can be repeatedly softened and hardened by alternate heating and cooling.Also particularly versatile are so-called pressure-sensitive adhesives, which – as the name suggests – need only very slight pressure to adhere to most surfaces. Pressure sensitive adhesives are av
To be successful with the Common Vision approach, you need to be able to share the bigger picture with a degree of enthusiasm and commitment to carry people with you.
There are two aspects of Common Vision:
• Articulating Exciting Possibilities,
• Generating a Shared Identity.
People who use Common Vision tend to be able to see and articulate exciting project possibilities and are able to appeal to the emotions of others. People who are most influenced by this style will become bored with lots of detail and will only be interested in the overview.
Assertive Persuasion
Assertive Persuasion is an evidence-based approach. It uses the power of logic, facts and opinions to persuade others. The basis for agreement and approval is the soundness of the other person’s reasoning. In other words, for every point you make, you should provide supporting evidence.
It is a "push" style (like R&P below) because you "force" others to accept your view or conclusion by the logic of your arguments.
Assertive Persuasion has two aspects:
• Proposing Solutions
• Reasoning For and Against.
The focus is on logical argument versus appealing to the emotions.
People who use Assertive Persuasion tend to be highly verbal and articulate, persistent and energetic and usual come forward with ideas and suggestions. People who like this style will often ask for examples or the evidence to support your claims. This style is a favourite of many scientists and technical staff.
Reward and Punishment
Reward and Punishment uses pressure and incentives to control others' behaviour. It is the classic carrot and stick approach to influencing. This style involves outlining the positives and negatives of a problem. It involves showing what the group will get by complying with the suggested changes and highlighting the
There are more and more individuals who are striving to make their own business out of nothing. People want to have something to call their own. They want to start from the bottom and work their way to the top without having to deal with the boss. For many people, this is a way of life. For others, they can only dream of owning their own business. In the world we live in, there are hundreds of thousands of companies. Hundreds more will be started tomorrow. But, what makes one succeed and others to fail?It has nothing to do with luck either. While many would like to think so, it is usually not luck that brings a business down. Instead, it is lack of communication, lack of funding, or lack of structure and organization that cause a business to crumble. When proper planning starts at the beginning and communication between individuals are solid, a business can grow and exp
There are two aspects of Common Vision:
• Articulating Exciting Possibilities,
• Generating a Shared Identity.
People who use Common Vision tend to be able to see and articulate exciting project possibilities and are able to appeal to the emotions of others. People who are most influenced by this style will become bored with lots of detail and will only be interested in the overview.
Assertive Persuasion
Assertive Persuasion is an evidence-based approach. It uses the power of logic, facts and opinions to persuade others. The basis for agreement and approval is the soundness of the other person’s reasoning. In other words, for every point you make, you should provide supporting evidence.
It is a "push" style (like R&P below) because you "force" others to accept your view or conclusion by the logic of your arguments.
Assertive Persuasion has two aspects:
• Proposing Solutions
• Reasoning For and Against.
The focus is on logical argument versus appealing to the emotions.
People who use Assertive Persuasion tend to be highly verbal and articulate, persistent and energetic and usual come forward with ideas and suggestions. People who like this style will often ask for examples or the evidence to support your claims. This style is a favourite of many scientists and technical staff.
Reward and Punishment
Reward and Punishment uses pressure and incentives to control others' behaviour. It is the classic carrot and stick approach to influencing. This style involves outlining the positives and negatives of a problem. It involves showing what the group will get by complying with the suggested changes and highlighting the
Does the newspaper delivery person throw your newspaper into a puddle of water?Does the grocery store clerk smash your bread into a shopping bag?Does the fast-food person give you cold fries with your order?Does the retail clerk chat on her cell phone instead of offering assistance?Does the repair man make you wait weeks to fix a household problem?Does the auto mechanic charge you an outrageous price for an oil change?Does the airline representative shrug their shoulders when your luggage is missing?Does the eBay seller get annoyed when you ask a question about their auction item?Does Anyone Care???If you've experienced any of these unfortunate situations, then you know the frustration that poor customer service creates for a customer.Unfortunately, good old-fashion customer service is slowly becoming extinc
It is a "push" style (like R&P below) because you "force" others to accept your view or conclusion by the logic of your arguments.
Assertive Persuasion has two aspects:
• Proposing Solutions
• Reasoning For and Against.
The focus is on logical argument versus appealing to the emotions.
People who use Assertive Persuasion tend to be highly verbal and articulate, persistent and energetic and usual come forward with ideas and suggestions. People who like this style will often ask for examples or the evidence to support your claims. This style is a favourite of many scientists and technical staff.
Reward and Punishment
Reward and Punishment uses pressure and incentives to control others' behaviour. It is the classic carrot and stick approach to influencing. This style involves outlining the positives and negatives of a problem. It involves showing what the group will get by complying with the suggested changes and highlighting the
How come you're seeing certain ads over-and-over again?Why are they working. and why do some display ads deserve to be nothing more than bird cage lining.Since we've been discussing sales copy "voices" lately, I'll let you in on a little secret about display ad voices. The biggest problem with display ad "voices" is that, for the most part -- there really aren't any.Most display ads read more like checklists that spit out facts, rather than engaging and conversational "recommendations", which is how they should read.I hope you caught what I just said because therein lies the key to nailing down the right "voice" to use for your display ad.You want the sales copy voice of your display ads to read like a non-biased third party came in and reviewed your product, and then wrote up a quickie description of it.Here's an example o
Reward and Punishment
Reward and Punishment uses pressure and incentives to control others' behaviour. It is the classic carrot and stick approach to influencing. This style involves outlining the positives and negatives of a problem. It involves showing what the group will get by complying with the suggested changes and highlighting the potential threats if they do not.
Naked power may be used, or more indirect and veiled pressures may be exerted through the use of status, prestige, and formal authority. Liberal use of praise and criticism is common, although it is most effective when it involves the heavier use of praise than of criticism. e.g. if we make the change we meet the standard, but if we do not change we will be sub-standard.
There are three aspects comprising the Reward and Punishment style:
• Evaluating
• Prescribing Goals and Expectations
• Incentives and Pressures
People who use Reward and Punishment tend to be very specific and detailed in their communication and are often more critical than balanced in their use of reward/praise. People influenced in this way will often look for problems with the plans.
Participation and Trust
Participation and Trust pulls others toward what is desired or required by involving them in the decision making process. By actively listening and involving others, the influencer increases the commitment to the task, with follow-up and supervision becoming less critical. To be successful, people should feel that they have something to offer and that the group appreciates their contribution. An atmosphere of mutual trust and co-operation is conducive to participation. You can achieve this by asking them their opinion during your presentation. e.g. "What do you think about the proposed changes?" or "How could you help this project?"
There are three aspects to Participation and Trust:
• Personal Disclosure
• Recognizing and Involving Others
• Testing and Expressing Understanding
This style makes others feel that their contributions are valued but you must leave yourself open to influence in order to influence others.
People who use Participation and Trust tend to be active listeners who seek other people's contributions and are willing to give freedom and responsibility. Those who are influenced in this manner like to get involved with what you are saying.
Which styles do you normally use?
From the above descriptions, it may be obvious to yourself which styles you tend to favour. If not or if you would like to confirm your normal style(s) run the quiz that is avai
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