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    5 Steps to a New Job
    The economy is picking up, budgets are new, positions are open and companies are hiring. Now is the time to rev up your job search efforts. Use these tips to dramatically improve your results.Get on the job boards and make sure you setup search agents so you get a daily e-mail whenever a new job is posted that meets your criteria. Look for niche boards that focus on your profession.Make
    odiums (with your correct phone, logo, and web address), Literature Stands, Seating, Conference Room, Overhead Fabric Signage, Banner Stands, Fabric Displays, Lightboxes, Plasma/LCD Displays and Mounts, and Counters.

    5. Literature and Giveaways
    Do you have current literature in t

    How to Generate Income from Your Biggest Asset—Your Mailing List
    How do you do it? You can simply create a mailing piece giving details about your list, mail it to the list brokers (whose names are readily available out of Standard Rate & Data’s Direct Mail Lists, Rates and Data) and sit back and wait for the orders to come in. The broker will bill the renter of your list on your behalf and when he receives payment from his client he’ll remit to you rental incom
    1. Message
    Is your message clear? Does it speak to your primary audience? Is it relevant? Does your message have an emotional attachment? Are you trying to say too much when you only have a few seconds to grab your audiences attention?

    2. Pre-Show
    Have you contacted attendees even with something as simple as a postcard asking them to come by your booth for a prize or gift? Are you in a good location? If not, what will you do about it?

    3. Trade Show Display
    Have you checked it recently? Does it say things that are no longer true or correct? Is the hardware intact and functional? Does it fit in the space you reserved (last you had a 10x10, this year you have a 20x20). Was your booth designed as an integrated component of your marketing strategy or a piece-meal production with various photos and logos? How will your booth compare to others at your trade show? Not to keep up with the Jones', but you also do not want to stand out for having the least appealing booth either.

    4. Accessories
    Do you have the proper accessories? Shelving, Lighting (that works), Podiums (with your correct phone, logo, and web address), Literature Stands, Seating, Conference Room, Overhead Fabric Signage, Banner Stands, Fabric Displays, Lightboxes, Plasma/LCD Displays and Mounts, and Counters.

    5. Literature and Giveaways
    Do you have current literature in th

    Small Business Merchant Accounts
    Most small business owners find themselves in a Catch 22 situation because on one hand, they need to increase the customer base, but on the other hand, they cannot hire enough employees to service these new customers.Small business merchant accounts can help the small business owner to over come this dilemma. Small business merchant accounts allow the business owner to accept payments from cus
    s even with something as simple as a postcard asking them to come by your booth for a prize or gift? Are you in a good location? If not, what will you do about it?

    3. Trade Show Display
    Have you checked it recently? Does it say things that are no longer true or correct? Is the hardware intact and functional? Does it fit in the space you reserved (last you had a 10x10, this year you have a 20x20). Was your booth designed as an integrated component of your marketing strategy or a piece-meal production with various photos and logos? How will your booth compare to others at your trade show? Not to keep up with the Jones', but you also do not want to stand out for having the least appealing booth either.

    4. Accessories
    Do you have the proper accessories? Shelving, Lighting (that works), Podiums (with your correct phone, logo, and web address), Literature Stands, Seating, Conference Room, Overhead Fabric Signage, Banner Stands, Fabric Displays, Lightboxes, Plasma/LCD Displays and Mounts, and Counters.

    5. Literature and Giveaways
    Do you have current literature in t

    Hidden Consultants Within Your Organization
    You’ve all heard the old joke about a consultant being someone who uses your watch to tell you the time, and then steals your watch. There’s some truth to the story: consultant recommendations are often the same things that your employees or customers have been telling you all along. But while you will listen to a consultant, you don’t listen to your employees and customers. Why is that? Why do compa
    it say things that are no longer true or correct? Is the hardware intact and functional? Does it fit in the space you reserved (last you had a 10x10, this year you have a 20x20). Was your booth designed as an integrated component of your marketing strategy or a piece-meal production with various photos and logos? How will your booth compare to others at your trade show? Not to keep up with the Jones', but you also do not want to stand out for having the least appealing booth either.

    4. Accessories
    Do you have the proper accessories? Shelving, Lighting (that works), Podiums (with your correct phone, logo, and web address), Literature Stands, Seating, Conference Room, Overhead Fabric Signage, Banner Stands, Fabric Displays, Lightboxes, Plasma/LCD Displays and Mounts, and Counters.

    5. Literature and Giveaways
    Do you have current literature in t

    Public Relations and Crisis Management Considered
    When is public relations most critical? Well during crisis mode of course when the client, corporation or public figure is in dire straights and becoming a media football and something must be done quick. But what can you do? If you were at a party and you stuck your foot in your mouth what would you do?Well it is about the same thing really, you go into crisis mode and cover your tracks or yo
    ious photos and logos? How will your booth compare to others at your trade show? Not to keep up with the Jones', but you also do not want to stand out for having the least appealing booth either.

    4. Accessories
    Do you have the proper accessories? Shelving, Lighting (that works), Podiums (with your correct phone, logo, and web address), Literature Stands, Seating, Conference Room, Overhead Fabric Signage, Banner Stands, Fabric Displays, Lightboxes, Plasma/LCD Displays and Mounts, and Counters.

    5. Literature and Giveaways
    Do you have current literature in t

    JoAnna Lund's People Skills Live On
    If you've ever driven through Iowa, the tall corn field avenues can make you feel so dizzy you might think you're falling off the edge of the Earth.DeWitt, Iowa, a town of about 4,500 people, is one of these cornfield towns and was home to JoAnna Lund, the "cookbook lady" who in the second half of her life sold over 3 million cookbooks; she appeared on CNN, Home Shopping Club and even wrote a
    odiums (with your correct phone, logo, and web address), Literature Stands, Seating, Conference Room, Overhead Fabric Signage, Banner Stands, Fabric Displays, Lightboxes, Plasma/LCD Displays and Mounts, and Counters.

    5. Literature and Giveaways
    Do you have current literature in the proper quantity for your show? Do you have business cards as described before? Is your literature in alignment with your trade show display? Is your literature in alignment with the audience that will attend your show?

    6. Events
    Are you going to a very large trade show where a seperate event for your top clients and prospects will help people remember you? Will your top account executives or customer service staff be at the event? How will you reinforce your brand or message at the event so that it is memorable?

    7. During the Trade Show I
    When and how many people will staff your booth? Is everyone on the same page with regard to what to say about your company and its products? While your booth is being staffed are the employees out in the show meeting with prospects, clients, and vendors or strategic partners?

    8. During the Trade Show II
    While in the booth do your people know the basics, do not sit, do not eat, go out and meet people in the isle, do not stay behind a table or counter, smile smile smile, use breath mints, speak to people directly [do not act as though you are looking for the next hot prospect], and

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