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Industry Analysis Section of Your business plan n back from your monitor and
squint. This simple exercise will show you what your
projected image will look like to someone in the back row of
your audience. Screen sizes on location are chosen based
on the size of the room so this works whether you're
presenting in a boardroom, or a ballroom. The dynamics of
screen distance to screen area are relative from a 32" video
monitor to a 9' by 12' screen.Writing a Business Plan for your next entrepreneurial endeavor is crucial. You will need sufficient capital and a guide to keep you on track. One important part of any business plan is to size up the Industry and attempt to figure out your pecking order and specialty niches for your best chances of profitability. Having written more business plans than I care to admit and having read hundreds of others, it always amazed me how easy it was to attempt to “wing it” when it came to the Industry Analysis section. You know read a trade journal and look at a graph put it into Microsoft Excel and shove it into the business plan. If you have done this or are tempted to, you are not alone. But let me warn you that the Industry Analysis section is crucial. As a serial entrepreneur I have had some great successes and victories in the market place and of course as Babe Ruth will tell you, some strike outs also. You must know the truth and understand the trends of your Industry to properly position yourself for the stage win. This is why Lance Armstrong has a whole team to cover for him as he rides into the record books. You must know your competition, the course and have a clear strategy to be successful in business and it all starts with your business plan.Now then without sounding like an academic, which I am not, nor do I posses a fancy diploma or have the letters MBA next to my name; let me show you a sample of an Industry Analysis. I want you to win, so copy this article and slightly modify the sample below to fit your particular business model while covering paragraph by paragraph in your own work exactly the state of your Industry Sector. Identify the trends and niches which are currently being exploited, as well as those things you are worried about and/or know will be your challenges. Take a red pen and write in the margins and then wh In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Using tables will also help you avoid the formatting mess I mentioned earlier when dealing with missing fonts. Your sizing and style may change, but to borrow from Led Zeppelin... The table remains the same. Background Check: Make sure your presentation text has high-contrast when using a custom background, template, or even a basic background color. If you have a dark color like corporate blue, maroon or purple, go with a light font like white or mustard yellow. A light background would call for darker lettering. A background color in the middle range (with a luminosity comparable to "middle gray" for you photographers out there) can often set off either a light or dark font. Contrast is the key! If you have your heart set on a busy photographic background, try crea What We Get is What We See Introduction:Your ability to develop an energizing vision for your team or organization determines whether you're be a high performing leader or a Technomanager, technician, supervisor, project manager, administrator, or bureaucrat. At the heart of leading others is your ability to develop and communicate a clear and compelling picture of your team or organization's preferred future.Within two months of joining forces in 1981, Art McNeil and I developed the first of many visions for The Achieve Group (a training and consulting we founded and eventually sold to California-based Zenger Miller Inc.) It became a yearly ritual for us, and later our team of Achievers to review and revise our vision (and values) and then set that year's strategies, goals, plans, and budgets. In 1983, we collaborated with Tom Peters' to develop "Toward Excellence" an executive action planning process. We went on to help hundreds of management teams (some much more successfully then others) in many countries establish their vision, values, and purpose and then put together implementation strategies and build the leadership skills that brought it all to life. These rich experiences showed that a powerful team or organization vision:• creates organizational energy and enthusiasm for change and improvement.• provides an overarching "big picture" direction, focus, and passion to strategies, budgets, plans, systems, processes, and technological change.• focuses and builds teams much more effectively than wilderness experiences, simulations, or group exercises• counterbalances the pain, suffering, and helplessness that downsizing, disaster, or other such depressing activities usually bring.• vaccinates people against the Victimitis Virus and Pessimism Plague by giving them a sense of hopefulness and self-determination.• sets up a "mag After working with hundreds of executives on every rung of the corporate ladder, I've been a witness to some of the best and worst presentations ever created with Microsoft PowerPoint. The program is so evolved these days that there are tools, effects, transitions and settings available that will either help or hinder your effectiveness as a presenter. Everyone wants to have a powerful presentation, and there are some very simple ways to accomplish this. First of all, keep in mind that the audience is not assembled to watch a slide show. There is nothing more sleep -inducing than a dimly lit room and dull, content-cluttered slides after a hot lunch. Take it from a frequent napper in Art History 101! With great tools it is all too easy to forget that the message you are delivering is coming from Y-O-U. You know the material inside and out! See yourself as the focus of the show, and use support tools like Microsoft PowerPoint to reinforce the key elements of your presentation -- to be your backup singer while you stand front and center. Now doesn't that make you feel a little special? It should! For whatever reason it may be, you have been asked to speak as an expert; to weigh in with your opinion; to share your discoveries; this is your time in the spotlight so let the software and laser pens support your performance and not overpower it. Keep It Simple, Superstar: Let's add sub-bullets to the mix. I try to avoid subs, but sometimes that is impossible. When subs are involved, I keep them the same size or just slightly smaller as the regular first-line bullet text, and let the indentation tell viewers the next line is a sub. The default templates often reduce subs into the unreadable zone. If you find yourself going to a second or (yikes!) third sub-bullet, you need to re-work your material. Perhaps by changing the headline to a shortened version of your first full bullet, or losing the first actual "bullet" to create a sub-head. I find that presenters often create a headline and hold it through an entire section. A full page "chapter" slide at the beginning of a new portion of material will allow you to then change each subsequent slide headline and make it more custom to the material in the bullets below. In a fluid presentation your audience won't forget your subject. "But, but, but... If you have the space, why not use it?" The answer is simple. Your slides are there to drive home or re-state important points, to help with keywords a note-taking audience member should jot down, and to preface or summarize your presentation or "chapters" within. There's nothing worse than having so much on a slide that you either cannot get through the material, or the audience cannot read everything because the font is too small. In an average presentation, a speaker will hit two to three slides a minute. That alone will guide you into choosing your words carefully to cover everything you put on the screen. If you don't plan on speaking about something, or assume you will skip through certain segments, remove that material from your slides. Bullet points remaining untouched will leave your audience asking mental questions instead of listening to you! Charting a Course to Success: The fixes are easy. If your trend is over twenty years, just give us five year labels. We realize the spaces between are non-labeled years. If you have a particular peak or valley, call it out in the chart area rather than on the axis. Put a star at the peak or use a different colored line for emphasis. If your budget goes from zero to $1,000, just give us $0, $500, and $1k. Label your bars with "Show Value" instead. Trust me when I say anyone with particular questions about a chart will seek you out after the program, bring it up in Q&A, or e-mail you about it later. If you're the type to put a chart into your presentation then say onstage, "I know you can't read this, but..." Do something about it before hitting the podium. By admitting to the audience that your chart is useless, you're also saying you don't value their time. Dropping off some data and increasing the size of the remaining font should do the trick, and it doesn't take much work. For particularly complex charts and graphs, create two versions! With a simple on screen version and a complex, fully labeled handout version you have the best of both worlds. Another suggestion for charts and graphs is to remain flat. The 3-D options can look good in bar charts and pies, but in my opinion nothing beats a clean, flat 2-D chart with high-contrast labels. Fontastic Results: How about using Times or New York for a typeface? Fonts with a serif (the little hooks and slants on the ends of the letters) are fine to use in larger sizes -- let's say 32 points and higher. The problem with using smaller serif fonts is that the thinner points in the ascenders and descenders (the lowercase j or top of the f for example) can basically disappear on-screen depending on the chosen face. Obviously, losing your type is not a best case scenario. Any font (or graphic device like an arrow shaft or the outline of a shape) which is thinner than 2 points, is very likely to disappear when projected, or to vibrate when shown on a standard NTSC video monitor. LCDs, LEDs and VGAs all do a better job compared to traditional video but it never hurts to fatten up those borders and edges a little. A second case for sticking with basic fonts has to do with the "font load." Every PC comes with certain universal fonts. As time passes, most PC users add fonts they find around the Web, or fonts are added automatically from programs they install. Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Using tables will also help you avoid the formatting mess I mentioned earlier when dealing with missing fonts. Your sizing and style may change, but to borrow from Led Zeppelin... The table remains the same. Background Check: Make sure your presentation text has high-contrast when using a custom background, template, or even a basic background color. If you have a dark color like corporate blue, maroon or purple, go with a light font like white or mustard yellow. A light background would call for darker lettering. A background color in the middle range (with a luminosity comparable to "middle gray" for you photographers out there) can often set off either a light or dark font. Contrast is the key! If you have your heart set on a busy photographic background, try creat Grand Opening Findabirdhouse.com mind you're guaranteed to keep the fat
trimmed from your presentation.Grand opening of find a bird house. Find a bird house is a new birding website that offers information and products for sale. This ebiz requests it's customers to send in photos and information on how it's products has helped them in there garden.It's always great to find a website that offers information and participation from it's customers along with a quality line of products. We found such a website today its findabirdhouse.com. The ease of use and the beautiful photo's add interest to this site. As you'll see the owners really enjoy working with nature and beautifying a garden. When we spoke with the owner Ken Garratt his mission is to help others to convert there lawns into a natural habitat for birds and other animals. He's done this with several homes by removing up to 25% of his lawn annually and replanting with trees, shrubs, and flowers that attract birds, butterflies, and other wildlife to his gardens. In a matter of three to five years his lawn is down to ten or twenty-five percent of its original size. The remainder of his yard has been converted to beautiful gardens. With each new conversion he's always incorporated a water feature or pond to attract the greatest variety of wildlife.Together if everyone will just convert 20% of your lawn to gardens our world would become a greener place to live for both humans and our feathered friends. Fly over to find a bird house your feathered friends will love it. Let's add sub-bullets to the mix. I try to avoid subs, but sometimes that is impossible. When subs are involved, I keep them the same size or just slightly smaller as the regular first-line bullet text, and let the indentation tell viewers the next line is a sub. The default templates often reduce subs into the unreadable zone. If you find yourself going to a second or (yikes!) third sub-bullet, you need to re-work your material. Perhaps by changing the headline to a shortened version of your first full bullet, or losing the first actual "bullet" to create a sub-head. I find that presenters often create a headline and hold it through an entire section. A full page "chapter" slide at the beginning of a new portion of material will allow you to then change each subsequent slide headline and make it more custom to the material in the bullets below. In a fluid presentation your audience won't forget your subject. "But, but, but... If you have the space, why not use it?" The answer is simple. Your slides are there to drive home or re-state important points, to help with keywords a note-taking audience member should jot down, and to preface or summarize your presentation or "chapters" within. There's nothing worse than having so much on a slide that you either cannot get through the material, or the audience cannot read everything because the font is too small. In an average presentation, a speaker will hit two to three slides a minute. That alone will guide you into choosing your words carefully to cover everything you put on the screen. If you don't plan on speaking about something, or assume you will skip through certain segments, remove that material from your slides. Bullet points remaining untouched will leave your audience asking mental questions instead of listening to you! Charting a Course to Success: The fixes are easy. If your trend is over twenty years, just give us five year labels. We realize the spaces between are non-labeled years. If you have a particular peak or valley, call it out in the chart area rather than on the axis. Put a star at the peak or use a different colored line for emphasis. If your budget goes from zero to $1,000, just give us $0, $500, and $1k. Label your bars with "Show Value" instead. Trust me when I say anyone with particular questions about a chart will seek you out after the program, bring it up in Q&A, or e-mail you about it later. If you're the type to put a chart into your presentation then say onstage, "I know you can't read this, but..." Do something about it before hitting the podium. By admitting to the audience that your chart is useless, you're also saying you don't value their time. Dropping off some data and increasing the size of the remaining font should do the trick, and it doesn't take much work. For particularly complex charts and graphs, create two versions! With a simple on screen version and a complex, fully labeled handout version you have the best of both worlds. Another suggestion for charts and graphs is to remain flat. The 3-D options can look good in bar charts and pies, but in my opinion nothing beats a clean, flat 2-D chart with high-contrast labels. Fontastic Results: How about using Times or New York for a typeface? Fonts with a serif (the little hooks and slants on the ends of the letters) are fine to use in larger sizes -- let's say 32 points and higher. The problem with using smaller serif fonts is that the thinner points in the ascenders and descenders (the lowercase j or top of the f for example) can basically disappear on-screen depending on the chosen face. Obviously, losing your type is not a best case scenario. Any font (or graphic device like an arrow shaft or the outline of a shape) which is thinner than 2 points, is very likely to disappear when projected, or to vibrate when shown on a standard NTSC video monitor. LCDs, LEDs and VGAs all do a better job compared to traditional video but it never hurts to fatten up those borders and edges a little. A second case for sticking with basic fonts has to do with the "font load." Every PC comes with certain universal fonts. As time passes, most PC users add fonts they find around the Web, or fonts are added automatically from programs they install. Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Using tables will also help you avoid the formatting mess I mentioned earlier when dealing with missing fonts. Your sizing and style may change, but to borrow from Led Zeppelin... The table remains the same. Background Check: Make sure your presentation text has high-contrast when using a custom background, template, or even a basic background color. If you have a dark color like corporate blue, maroon or purple, go with a light font like white or mustard yellow. A light background would call for darker lettering. A background color in the middle range (with a luminosity comparable to "middle gray" for you photographers out there) can often set off either a light or dark font. Contrast is the key! If you have your heart set on a busy photographic background, try crea Motivation Tools the biggest offenders when it
comes to charts! Granted, there is value to showing a
trend-line over a period of time -- any stockbroker will tell
you
that. Obfuscation typically occurs when too many ticks are
labeled. This can leave a junkyard of 10 point, aliased text
that does nothing but look horrible.There are many ways to motivate employees. We will take a closer look at the possible motivational tools in this article and will discuss the possible outcomes and the effect it might have on the organizational performance.To motivate someone, one has to find something in that person that will make that person want to do whatever the motivator asked for. Subsequently, the word motivation comes from the Latin word "movere". The movement of workers to act in a desired manner has always consumed the thoughts of managers. This is because an organization can only be successful if employees are motivated. Theories of motivation are therefore a good starting point when attempting to understand the behaviour of employees with the intention of learning how to stimulate their motivation. The objective of this essay is to draw some conclusions regarding the practical value of motivation theories to managers. In order to evaluate the importance of these theories, it is necessary to examine formal theories such as physiological theories, cognitive theories and behaviourist/social theories.The physiological motivation theories are based on the assumption that humans have a set of natural needs and that these form the biological determinants of our behaviour. Physiological theorists such as Maslow, Hertzberg, McGregor and McClelland suggest that human beings are just reacting to their natural needs in such a way to satisfy them.Maslow's hierarchy of needs theory is probably the most popular amongst theories of physiological motivation. It suggests that each human being has a series of innate needs. These are organized in a series of levels, starting with physiological and safety needs, followed by social needs. Higher levels needs concern the self (self- esteem, self- fulfilment or self-actualization) and they The fixes are easy. If your trend is over twenty years, just give us five year labels. We realize the spaces between are non-labeled years. If you have a particular peak or valley, call it out in the chart area rather than on the axis. Put a star at the peak or use a different colored line for emphasis. If your budget goes from zero to $1,000, just give us $0, $500, and $1k. Label your bars with "Show Value" instead. Trust me when I say anyone with particular questions about a chart will seek you out after the program, bring it up in Q&A, or e-mail you about it later. If you're the type to put a chart into your presentation then say onstage, "I know you can't read this, but..." Do something about it before hitting the podium. By admitting to the audience that your chart is useless, you're also saying you don't value their time. Dropping off some data and increasing the size of the remaining font should do the trick, and it doesn't take much work. For particularly complex charts and graphs, create two versions! With a simple on screen version and a complex, fully labeled handout version you have the best of both worlds. Another suggestion for charts and graphs is to remain flat. The 3-D options can look good in bar charts and pies, but in my opinion nothing beats a clean, flat 2-D chart with high-contrast labels. Fontastic Results: How about using Times or New York for a typeface? Fonts with a serif (the little hooks and slants on the ends of the letters) are fine to use in larger sizes -- let's say 32 points and higher. The problem with using smaller serif fonts is that the thinner points in the ascenders and descenders (the lowercase j or top of the f for example) can basically disappear on-screen depending on the chosen face. Obviously, losing your type is not a best case scenario. Any font (or graphic device like an arrow shaft or the outline of a shape) which is thinner than 2 points, is very likely to disappear when projected, or to vibrate when shown on a standard NTSC video monitor. LCDs, LEDs and VGAs all do a better job compared to traditional video but it never hurts to fatten up those borders and edges a little. A second case for sticking with basic fonts has to do with the "font load." Every PC comes with certain universal fonts. As time passes, most PC users add fonts they find around the Web, or fonts are added automatically from programs they install. Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Using tables will also help you avoid the formatting mess I mentioned earlier when dealing with missing fonts. Your sizing and style may change, but to borrow from Led Zeppelin... The table remains the same. Background Check: Make sure your presentation text has high-contrast when using a custom background, template, or even a basic background color. If you have a dark color like corporate blue, maroon or purple, go with a light font like white or mustard yellow. A light background would call for darker lettering. A background color in the middle range (with a luminosity comparable to "middle gray" for you photographers out there) can often set off either a light or dark font. Contrast is the key! If you have your heart set on a busy photographic background, try crea The Big Word Trap situations, it's safer
to stick with simplicity.Many speakers can’t resist the temptation to use big words while giving a speech. Sometimes it is a conscious effort to appear to be smart, sometimes it is an unconscious impulse because that’s what a speaker thinks he or she is supposed to do in a so-called “formal” speech.Either way, it’s a bad idea.Using big, long, or fancy words in a speech can damage you with your audience, not enhance your credibility. If you use a word that some or most members of your audience doesn’t understand, you are creating a distance between you and the audience. At some level, audience members are thinking, “Hey, this guy thinks he’s smarter than I am. Well, we’ll see about that!”Another danger of using big words is that you will seem insecure—it’s as if you were trying to hard. A part of what made both Ronald Reagan and Bill Clinton master communicators is that they were always quick to edit out big words that a speech writer put into draft remarks. Both Presidents understood the power of simple words.Yes, throwing big words around has helped some media figures like William F. Buckley Jr. But if your primary goal is to communicate a message (and not creating an aristocratic image for yourself), then you should stick to smaller, shorter, and simpler words.Remember, it’s not about dumbing down your ideas, it’s about clarity.Why use “mitigate” when “lessen” will do fine?Why use “jejune” when “ordinary” does the trick?Also keep this in mind,: there are many big words that people are used to reading, but aren’t used to hearing. So if you say them out loud, it will take people a second to remember what they mean because they hear the word so infrequently. Better to use words that most people use in every day language.This lesson is especially important for politicians. Winston Churchill prided himse How about using Times or New York for a typeface? Fonts with a serif (the little hooks and slants on the ends of the letters) are fine to use in larger sizes -- let's say 32 points and higher. The problem with using smaller serif fonts is that the thinner points in the ascenders and descenders (the lowercase j or top of the f for example) can basically disappear on-screen depending on the chosen face. Obviously, losing your type is not a best case scenario. Any font (or graphic device like an arrow shaft or the outline of a shape) which is thinner than 2 points, is very likely to disappear when projected, or to vibrate when shown on a standard NTSC video monitor. LCDs, LEDs and VGAs all do a better job compared to traditional video but it never hurts to fatten up those borders and edges a little. A second case for sticking with basic fonts has to do with the "font load." Every PC comes with certain universal fonts. As time passes, most PC users add fonts they find around the Web, or fonts are added automatically from programs they install. Unless you will be presenting from your own PC, be very wary of using any fonts outside that standard font load. Microsoft PowerPoint automatically replaces any fonts, which do not exist on the "show" PC with something simple. Your material won't disappear, but it may not look the same as it did when you created your slides. There are many times a font switch can go unnoticed – going from Helvetica to Arial is practically an even swap to the untrained eye. Other times, it can wreak havoc with your word wrapping; throwing previously "safe" text off the bottom of the screen in older versions of PPT, or making it size down in the newer versions. It's always a good idea to punch through your slides before presenting on the "show" computer. This is a good place to talk about size. I mentioned earlier why creating slides nobody can read is a presentation disaster. With fonts, bigger is better. There is undoubtedly a fine line between large, and "horsey," or too large. One old trick to check for readability is to pull up your presentation in the Slide Show mode, then lean back from your monitor and squint. This simple exercise will show you what your projected image will look like to someone in the back row of your audience. Screen sizes on location are chosen based on the size of the room so this works whether you're presenting in a boardroom, or a ballroom. The dynamics of screen distance to screen area are relative from a 32" video monitor to a 9' by 12' screen. In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Using tables will also help you avoid the formatting mess I mentioned earlier when dealing with missing fonts. Your sizing and style may change, but to borrow from Led Zeppelin... The table remains the same. Background Check: Make sure your presentation text has high-contrast when using a custom background, template, or even a basic background color. If you have a dark color like corporate blue, maroon or purple, go with a light font like white or mustard yellow. A light background would call for darker lettering. A background color in the middle range (with a luminosity comparable to "middle gray" for you photographers out there) can often set off either a light or dark font. Contrast is the key! If you have your heart set on a busy photographic background, try crea How to Create a Procedures Manual for Your Cleaning Company n back from your monitor and
squint. This simple exercise will show you what your
projected image will look like to someone in the back row of
your audience. Screen sizes on location are chosen based
on the size of the room so this works whether you're
presenting in a boardroom, or a ballroom. The dynamics of
screen distance to screen area are relative from a 32" video
monitor to a 9' by 12' screen.While most companies have specific policies and a printed procedure manual written up for employees to follow, your cleaning business may have started on a part-time basis with you doing everything. Most likely, nothing was put in writing. With many different tasks pulling you in a thousand directions, putting your procedures down into writing has most likely not made it to the top of your "to do" list. But what happens when you want to go on a vacation? Or if you become sick or injured? Having a written policy and procedures manual for your cleaning business means your business can keep running if you do become sick or injured or if you decide to take some much needed time off.So how do you go about writing down the procedures you do to keep your business running? Start off by realizing this is an important task to take on. Following are a few tips to help you create a procedures manual for your cleaning business:1. Don't try to sit down and write out your manual in one sitting. You will get discouraged and most likely set the document aside and never get back to it. You do not have to tackle this project all at once. Instead, set aside a block of time every day or once a week to work on your manual.2. Set up your manual as a Microsoft Word document and password protect it. Microsoft Word is an easy program to work with and allows you to easily make changes. By password protecting the document it will not be accessible to anyone else. Just make sure you share the password with a spouse or trusted assistant in case something happens to you.3. Start by putting basic information into your manual. This is the information that you needed to get your cleaning business up and running and is probably scattered about your office in numerous documents. Some of the information you'll want to document include: In general, I find headlines between 34 and 40 points, and body text of 28 to 34 points usually show quite well. For title slides, I head to the 60-point range for names and 40 to 50 points for title, division and company. Table Times: Using tables will also help you avoid the formatting mess I mentioned earlier when dealing with missing fonts. Your sizing and style may change, but to borrow from Led Zeppelin... The table remains the same. Background Check: Make sure your presentation text has high-contrast when using a custom background, template, or even a basic background color. If you have a dark color like corporate blue, maroon or purple, go with a light font like white or mustard yellow. A light background would call for darker lettering. A background color in the middle range (with a luminosity comparable to "middle gray" for you photographers out there) can often set off either a light or dark font. Contrast is the key! If you have your heart set on a busy photographic background, try creating a large semi-transparent text area in the center by using the drawing and fill tools. This is called "screening back" in the world of print, and it will allow a "taste" of the pattern or photo to come through without muddling your words. If you have access to a paint program like Adobe PhotoShop, you can create some stunning backgrounds using blurs, overlays and tints with the simplest of tools and filters. I like to have a clear image for the MTL, then a blurred, screened or otherwise affected complimentary image for the text slides. Fear of Flying: For the record, here's an opinion of mine. If you have ever used 'Random Transition" within a presentation you should have your mouse and keyboard crushed into unusable shards of plastic. Just. Say. No. The last train to Effortville just left and you were not on it. A simple dissolve, or even a Wipe Right / Wipe Left is a communications convention we are all so familiar with that it happens without bringing attention unto itself. Why would you add a transition that shocks the audience out of "show mode" where they were concentrating on your material, and into "what the heck was that" mode? It's the equivalent of hearing a cell phone ring at the theater -- it takes you out of the story and back to reality; and that's certainly no way to drive home your point at the end of a slide! Similarly, animating text should be done with much forethought. PowerPoint is slick enough at this stage that you can produce some very clever, professional text effects. I personally like an occasional fly from any given side to create a little "wow" when called for, but my old standard will always be the Wipe Right. With a television production background, that's how we always read on bullet points from the character generators on location or in the studios. It is still probably the most-used convention for bringing text onto a program. Take a look at tonight's television news and see which transitions they use repeatedly. The bottom line with motion is that it should always enhance your material; not detract from your presentation. That's a Wrap: And never forget... You are the star of the show. I hope this column helps you to stay on-point, next time you PowerPoint.
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