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    Marketing for a Professional Practice or Small Company
    Marketing for a professional practice or small business is not easy, so let me ask you a few questions about your business and let us see what you have been up to and review the results of your marketing to see if it is in fact working for you.First do you believe you are spending too much on marketing for the results you are getting? Do you consider yourself successful in your business? (no one is going to look at your answers). Is your marketing yielding the results you wish it could? Are you satisfied with the type of clientele that you have?Would you like to spend less and get more for your advertising and marketing dollar? Do you feel your marketing is currently efficient in attracting you
    TL stands for Meeting Theme Logo. The MTL is typically your first and last slide in a presentation. It may have your corporate logo, the name of your presentation, artwork that matches your conference or meeting signage, or a combination of all of these things. The MTL may be part of an opening loop of material as the audience arrives in the staging area.

    The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.

    On shows using cameras for image magnification (I-Mag), the v

    Employees, Get Used to Working under Surveillance
    Let's face it. Monitoring employees' e-mail, tracking their Internet use, logging everything done at keyboards has become the norm in Corporate America.With computer monitoring software so cheap and easy-to-apply it's no wonder that workplace surveillance becomes more and more widespread.Here are some figures from the 2005 Electronic Monitoring & Surveillance Survey made by American Management Association and the consulting firm ePolicy Institute:76% of companies monitor websites their employees visit, and 65% use software to block connections to certain websites.36% use software to log keystrokes and keep track of the time spent at keyboards. 50% store and review computer files.<
    Every industry has a lingo. Whether you’re an engineer or a firefighter, verbal shortcuts, acronyms and slang pepper our workdays. The graphics world is no exception. Here are a few terms you might hear while working with a graphic artist or a program producer on your PowerPoint presentation.

    Aliasing:
    This technical term is also referred to as "stair-stepping" or "jaggies." It can occur on the rounded edges of lettering or placed objects, particularly those with diagonal lines.

    Aspect Ratio:
    The area of your projected or viewed image. Referred to as a width-by-height ratio such as 4:3 or 16:9. A standard US video monitor is 4:3, widescreen is 16:9. These ratios translate into pixel dimensions, which then translate into inches when setting up your presentation document.

    Banding:
    On graphics saved with less than one million colors, large areas of color may become defined as colored sections rather than one continuous field. A photographic sky may split into light blue, medium blue and dark blue, for example.

    B-A-T:
    B-A-T stands for Big (Blank) Text. The "A" is interchangeable with a few different words, so we’ll leave the most common three-lettered one up to your imagination!

    The B-A-T slide is simply a slide with a few words or perhaps a short quotation in big, bold text. It could be a "chapter" header like "Economics" or "Summary." There is a current trend to use more B-A-Ts than bulleted slides. Many communications experts believe these types of slides have more impact and retention potential on the audience.

    Build:
    The presentation process of starting with a title or headline, then introducing other elements to the slide such as bullet points, artwork or photographs.

    Bullets or Readers:
    The standard bullet point slide is more simply referred to as a bullet or bullets. Older graphic artists and producers, particularly those with backgrounds in video production, may refer to bulleted slides as "readers." This term comes from the use of a device called a character generator (CG) that "reads" text over a camera shot or background artwork.

    Bump:
    Making the type size, charts or other objects bigger to improve readability.

    Deck:
    A common alternative term for a presentation.

    Foils:
    Another term for slides, often used by European presenters.

    MTL or Cover:
    MTL stands for Meeting Theme Logo. The MTL is typically your first and last slide in a presentation. It may have your corporate logo, the name of your presentation, artwork that matches your conference or meeting signage, or a combination of all of these things. The MTL may be part of an opening loop of material as the audience arrives in the staging area.

    The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.

    On shows using cameras for image magnification (I-Mag), the vi

    Hiring A Public Relationship Firm
    Public relations (PR) agencies represent about half the total public relations budget of most companies. It is important that you hire a public relations firm that understands your financial prudence and has a working knowledge of your business. A public relations firm on same wavelength as your business needs, with independent thought processes, goes a long way in establishing a positive image of your company. The hiring process essentially involves preparing for the search, short-listing the aspirants, presentation by the firms and starting the relationship.Preparing for the Search:• Assembling the Team: Assign staff members for handling administration, scheduling and communication with the a
    h as 4:3 or 16:9. A standard US video monitor is 4:3, widescreen is 16:9. These ratios translate into pixel dimensions, which then translate into inches when setting up your presentation document.

    Banding:
    On graphics saved with less than one million colors, large areas of color may become defined as colored sections rather than one continuous field. A photographic sky may split into light blue, medium blue and dark blue, for example.

    B-A-T:
    B-A-T stands for Big (Blank) Text. The "A" is interchangeable with a few different words, so we’ll leave the most common three-lettered one up to your imagination!

    The B-A-T slide is simply a slide with a few words or perhaps a short quotation in big, bold text. It could be a "chapter" header like "Economics" or "Summary." There is a current trend to use more B-A-Ts than bulleted slides. Many communications experts believe these types of slides have more impact and retention potential on the audience.

    Build:
    The presentation process of starting with a title or headline, then introducing other elements to the slide such as bullet points, artwork or photographs.

    Bullets or Readers:
    The standard bullet point slide is more simply referred to as a bullet or bullets. Older graphic artists and producers, particularly those with backgrounds in video production, may refer to bulleted slides as "readers." This term comes from the use of a device called a character generator (CG) that "reads" text over a camera shot or background artwork.

    Bump:
    Making the type size, charts or other objects bigger to improve readability.

    Deck:
    A common alternative term for a presentation.

    Foils:
    Another term for slides, often used by European presenters.

    MTL or Cover:
    MTL stands for Meeting Theme Logo. The MTL is typically your first and last slide in a presentation. It may have your corporate logo, the name of your presentation, artwork that matches your conference or meeting signage, or a combination of all of these things. The MTL may be part of an opening loop of material as the audience arrives in the staging area.

    The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.

    On shows using cameras for image magnification (I-Mag), the v

    Creating the Right Atmosphere for Negotiating Differences
    Conflict resolution is one of the most important skills needed in the 21st Century. Think how often you need to negotiate with people, even on the weekends. For example, on Saturday I started out negotiating with my husband whether or not to go for a run or a walk. We settled on a run/walk. Then we stopped into a garage sale to buy a coffee maker. We dickered a bit over the price. Later, my assistant wanted to change the day she came into work. That took some creative thinking to find a solution. In the evening, we talked with our grown son about vacationing together in November. Should he come here, should we go there? It happens constantly. Yet, few of us learned any formal skills in this area.Mostl
    one up to your imagination!

    The B-A-T slide is simply a slide with a few words or perhaps a short quotation in big, bold text. It could be a "chapter" header like "Economics" or "Summary." There is a current trend to use more B-A-Ts than bulleted slides. Many communications experts believe these types of slides have more impact and retention potential on the audience.

    Build:
    The presentation process of starting with a title or headline, then introducing other elements to the slide such as bullet points, artwork or photographs.

    Bullets or Readers:
    The standard bullet point slide is more simply referred to as a bullet or bullets. Older graphic artists and producers, particularly those with backgrounds in video production, may refer to bulleted slides as "readers." This term comes from the use of a device called a character generator (CG) that "reads" text over a camera shot or background artwork.

    Bump:
    Making the type size, charts or other objects bigger to improve readability.

    Deck:
    A common alternative term for a presentation.

    Foils:
    Another term for slides, often used by European presenters.

    MTL or Cover:
    MTL stands for Meeting Theme Logo. The MTL is typically your first and last slide in a presentation. It may have your corporate logo, the name of your presentation, artwork that matches your conference or meeting signage, or a combination of all of these things. The MTL may be part of an opening loop of material as the audience arrives in the staging area.

    The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.

    On shows using cameras for image magnification (I-Mag), the v

    Let's Make Training More Interesting!
    Many HR managers believe that by sending their workers to participate in external training programs, they have fulfilled their responsibilities. This is not the best situation. In this article, I will be emphasizing on how to increase the interest-level of your employees who attend the training program taking into consideration that there is increasing cultural diversity and computer literacy in the workplace.Meeting the Trainers:Before you send your workers to a training program, you should arrange a prior meeting with the trainers to ensure that their program is suitable for your workers. The trainers should also offer a quick run-through of the training program and also ensure that a thoroug
    t slide is more simply referred to as a bullet or bullets. Older graphic artists and producers, particularly those with backgrounds in video production, may refer to bulleted slides as "readers." This term comes from the use of a device called a character generator (CG) that "reads" text over a camera shot or background artwork.

    Bump:
    Making the type size, charts or other objects bigger to improve readability.

    Deck:
    A common alternative term for a presentation.

    Foils:
    Another term for slides, often used by European presenters.

    MTL or Cover:
    MTL stands for Meeting Theme Logo. The MTL is typically your first and last slide in a presentation. It may have your corporate logo, the name of your presentation, artwork that matches your conference or meeting signage, or a combination of all of these things. The MTL may be part of an opening loop of material as the audience arrives in the staging area.

    The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.

    On shows using cameras for image magnification (I-Mag), the v

    Medical Billing - GD0 Record Fields 11 Through 17
    Medical necessity, when it comes to medical billing, is one of the most critical parts of establishing the validity of a claim. To do this, CMNs, or G records, are electronically transmitted to the carrier while a paper CMN is kept on file. In this installment, we continue our review of the GD0 record picking up with field number 11.GD0 field 11, position 54, is the room confined indicator. This indicator is used to tell the carrier if the patient is confined to his or her room. If they are this field is filled with a Y. If not, it is filled with the letter N.GD0 field 12, position 55, is the ambulation/mobility indicator. This indicator tells the carrier if the patient is able to walk bu
    TL stands for Meeting Theme Logo. The MTL is typically your first and last slide in a presentation. It may have your corporate logo, the name of your presentation, artwork that matches your conference or meeting signage, or a combination of all of these things. The MTL may be part of an opening loop of material as the audience arrives in the staging area.

    The MTL may also be referred to as a "cover" within the presentation, and appear as two presenters hand off to each other or any other place where there is a change in the show flow.

    On shows using cameras for image magnification (I-Mag), the video director will usually freeze an image of the MTL to use onscreen when there is not a suitable camera angle.

    Points and Picas:
    These two "P" words all have to do with sizing. Points and Picas refer to the height of lettering. You may hear an artist discuss an increase in "point size" to make a slide more readable to the audience.

    Pica (pie-kah) is a printing term and heard less often. It may come up if creating handouts is part of the presentation job, but most artists stick with points these days.

    Pixels:
    As many digital photographers already know, Pixels are the tiny squares making up your presentation. Creating a presentation for 16x9 widescreen monitors will require your artist to translate pixel dimensions into inches in the PowerPoint page setup.

    Pings:
    With the newer versions of PowerPoint, ping (.png) files are supported. Graphic artists may use pings for placing logos or other special artwork into the presentation because they include a transparency channel allowing the artwork to "float" over the background.

    Power Prompt:
    In some lower budget productions, a second computer may use PowerPoint as a makeshift TelePrompTer. The operator will create high-contrast slides – bright yellow letters over black for example – and enter large bulleted points to keep the presenter on track with key points.

    The second computer is wired to a video monitor that only the presenter can see.

    Rollout:
    Spoken more often by producers, the rollout is any plan for distributing your presentation to audience members or other interested parties after your show is completed. It could be via e-mail, duplicated CDs, print or many other electronic methods.

    Safe Action and Safe Title Areas:
    These are technical video terms and refer to the area within 10% and 20% of your screen edges, respectively. It is a safety measure to ensure your graphics will not be cutoff on any edge due to a poorly adjusted video monitor. Not as applicable when using projection, although scrims and drapes may block portions of the full image.

    Walk-In Look:
    This may be as simple as your MTL, or it could be something more complex like an animated, timed loop of moving art and images. The walk-in look is what your audience will see while being seated prior to your presentation.

    PowerPoint is a registered trademark of Microsoft Corpo

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