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Add You - Does Your Sale's Presentation Have What It Takes?
In 2005, a company from Dallas, Texas came to Muskego, Wisconsin to build a new retirement community. After 2 years and millions of dollars spent, the project was terminated; the project failed.Projects all over the world fail but does anyone ever look as to why? While I don’t know why all projects fail, I do know why this retirement community failed. There were five characteristics as to why this project will not be constructed: Research, Planning, Training, Teamwork, and Ego.Research: Before any project can even begin, research needs to be developed to see if the project is feasible. Is there a market for this type of project? Is this t
-Are you paying too much?
-Are there hidden charges that you didn’t notice?
-Are you getting the type of service that you deserve?
All of these questions will produce negative emotions from your prospect. You will make your prospect feel ignorant and misinformed about a decision t
Brochures are very common in the marketing world. In fact there are so many commercial printers that cater brochure printing for everyone. There are also different software tools available to help you make unique brochure designs. But for you to end up with the best brochure you need to be familiar with the various factors that affect its total marketing impact.Keep in mind that brochure printing should be done with great attention to detail. Everything should be taken into consideration. Brochures exist to help shoppers come up with a smart decision in buying products. For this reason, brochures should be created based on what you need. This is
There are two methods of presenting yourself to a prospect:
A. Speak negatively about their current vendor to make your own company look good in comparison.
B. Show off your innovative concepts and solutions to present your company in a new and extraordinary way, without comparing yourself to the competition.
Which option do you think will most likely lead to a sale?
I hope you chose B.
For some reason, many salespeople think that speaking negatively about their competition will make themselves look great in comparison. They see their prospect admitting their dissatisfaction with their current vender and running to you, their new hero, with open arms.
In the real world, this doesn’t happen. Speaking negatively about your prospect’s current supplier will only evoke negative emotions. This will actually distance you from your prospect and the possibility of making a sale.
Consider common questions you may ask your prospect with method A:
-Are you paying too much?
-Are there hidden charges that you didn’t notice?
-Are you getting the type of service that you deserve?
All of these questions will produce negative emotions from your prospect. You will make your prospect feel ignorant and misinformed about a decision th
Do you get happy when outside? If so then a lawn Care franchise opportunity might be the one thing that is perfect for you and your family. Virtually all people that own homes need lawn Care and Landscaping services of one type or other each year, and this need has created numbers of chances for smart people that know when to take hold of an awarding opportunity. People in America think a lot of their yards and they rely on experienced yard keepers to keep their homes in tip top shape. If you just could be interested in purchasing a landscaping business then read on.Inside the landscaping industry are many different sub industries. The av
There are two methods of presenting yourself to a prospect:
A. Speak negatively about their current vendor to make your own company look good in comparison.
B. Show off your innovative concepts and solutions to present your company in a new and extraordinary way, without comparing yourself to the competition.
Which option do you think will most likely lead to a sale?
I hope you chose B.
For some reason, many salespeople think that speaking negatively about their competition will make themselves look great in comparison. They see their prospect admitting their dissatisfaction with their current vender and running to you, their new hero, with open arms.
In the real world, this doesn’t happen. Speaking negatively about your prospect’s current supplier will only evoke negative emotions. This will actually distance you from your prospect and the possibility of making a sale.
Consider common questions you may ask your prospect with method A:
-Are you paying too much?
-Are there hidden charges that you didn’t notice?
-Are you getting the type of service that you deserve?
All of these questions will produce negative emotions from your prospect. You will make your prospect feel ignorant and misinformed about a decision t
When considering life as an entrepreneur, it is important to understand the definitions of a franchise, business opportunity and a start-up business. There are, of course, advantages and disadvantages to each style of business. In this article we will discuss the advantages and disadvantages of owning a franchise.FRANCHISE: A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location. The franchisor (the company owner) sells the rights to the franchisee and then typically receives a fee for ongoing support, therefore having a vested interest in the
Which option do you think will most likely lead to a sale?
I hope you chose B.
For some reason, many salespeople think that speaking negatively about their competition will make themselves look great in comparison. They see their prospect admitting their dissatisfaction with their current vender and running to you, their new hero, with open arms.
In the real world, this doesn’t happen. Speaking negatively about your prospect’s current supplier will only evoke negative emotions. This will actually distance you from your prospect and the possibility of making a sale.
Consider common questions you may ask your prospect with method A:
-Are you paying too much?
-Are there hidden charges that you didn’t notice?
-Are you getting the type of service that you deserve?
All of these questions will produce negative emotions from your prospect. You will make your prospect feel ignorant and misinformed about a decision t
HTML email messages are gaining popularity, especially in newsletters. As more recipients are able to properly support this email type, there are fewer compatibility issues. Here are some techniques that can help to improve the way your HTML messages appear.Picking Font TypesAuthoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.BackgroundsProfessional business messages look best w
In the real world, this doesn’t happen. Speaking negatively about your prospect’s current supplier will only evoke negative emotions. This will actually distance you from your prospect and the possibility of making a sale.
Consider common questions you may ask your prospect with method A:
-Are you paying too much?
-Are there hidden charges that you didn’t notice?
-Are you getting the type of service that you deserve?
All of these questions will produce negative emotions from your prospect. You will make your prospect feel ignorant and misinformed about a decision t
What is guerilla marketing? Guerilla Marketing is the use of low-cost niche marketing tactics. The tactics are designed to be cheap and easily implemented. Some are online, some are offline, but all are readily available to implement immediately.1.) Bandit signs! This is by far the most effective way to generate interest fast.You can purchase bandit signs online at baditsigns.com or you can buy poster board or corrugated board and hand write your signs. Studies have shown that handwritten signs pull better results. This is because people think you took the time to ‘personalize’ your message to them. It’s also, A LOT cheaper.2
-Are you paying too much?
-Are there hidden charges that you didn’t notice?
-Are you getting the type of service that you deserve?
All of these questions will produce negative emotions from your prospect. You will make your prospect feel ignorant and misinformed about a decision they made in the past, and make them feel stupid for doing business with their current supplier. What gives you the right to come into their office and start pushing buttons to make them feel this way?
Show that you are different
Basing your entire sales presentation on your competitor’s shortcomings will not only make your prospect feel bad, it will also make you look bad, because the approach is amateurish and lackadaisical. Customers know that it takes creativity and preparation to make an original and valuable presentation.
If you want your prospect to think you are different from your competition, then you must bring something new to the table. Don’t ask the same questions and use the same comparison technique that other salespeople use. Find out what makes you different and let that be the driving force behind your presentation.
What do you have, other than price and service, to single you out from your competition?
Do you have something that will make them more profitable in their business?
Do you have a unique concept that your future customers would enjoy hearing about?
Of course you do! Now use it!
Once you decide what your creative focal point should be, construct your entire presentation around it. Put those negative comments on the back
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