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Add You - Speak to Influence Mini-course; Part 3 of 5
Criminal Check Companies rvous. Your nervousness is often not obvious to others. No one can see your pounding heart. Your apology only draws attention to the problem and distracts from your message. Keep in mind that you are usually much more critical of yourself than anyone in the audience will be.Employee pre-screening often involves a criminal check, drug screening, medical history, credit history, driving history, and other kinds of background checks. These are essential to help the employer choose the right applicant for the job and avoid litigations in the future stemming from hiring a dangerous employee.Private companies that help employers investigate a person are steadily growing in numbers. They are usually licensed in investigation and have access to some extent to records that are off limits to the public, such as school records and criminal records. Hiring a private investigator to check on a person need not be very expensive. Many companies do a basic criminal check such as the SSN verification, credit history check, and driving history check for a very small fee. Reports that might require exhaustive background checks might prove to be a bit more expensive.Almost all criminal investigation agencies provide easy access through their websites. The person hiring their services just needs to log into the site and provide details of the person and pay for the services. The report would be delivered in as little as 2 to 3 days for a basic criminal che As you gain confidence and speak more often and apply some of these techniques your level of nervousness will diminish. 3. GET YOUR LISTENERS’ ATTENTION When making a presentation, consider how you could tell a story to make your point. Everyone loves a good story. By telling a story you put it in context and add a real-life human dimension to it. Imagine being able to tell great a story about your business or your product or service and the benefits of working with you or using your product. This is a very compelling thing to do with a potent The Real Energy Crisis-How Much Is It Costing Your Business? In part 3 three of the program we will cover how to:Turn the page of any paper or turn on any news show and you’ll likely hear about the global energy crisis and soaring gas prices. But I’m convinced that the real energy crisis is not taking place in the oil fields of Texas and Iraq or the gas stations of New York and California but rather inside the people and the companies that contribute to our global economy. In a recent survey conducted by Harris Interactive Inc. less than 15 percent agree that they feel strongly energized by their work and only 20 percent feel very passionate about their jobs. While part of this crisis can be attributed to management (37% of Managers are indifferent to their company’s fate) a big part of the problem can be associated with worker burnout. 42% are coping with burnout while 33% believe they have reached a dead end in their jobs and 21% are eager to change their jobs. The cost of fatigue, burnout and a lack of engagement to corporate America is staggering. The Gallup organization estimates the cost to be 250-300 billon dollars while work place fatigue alone costs American businesses at least 77 billion per year according to the National Sleep Foundation.There’s no doubt that today’s employ 1. Speak with authority 1. SPEAK WITH AUTHORITY You have control over how you look and sound. If you want to sound authoritative, then make sure you look authoritative and feel authoritative. When you are getting ready to speak, form a mental image that relates directly to the manner in which you want to deliver your message. If you want to be authoritative, then picture someone from your experience who has delivered a speech in an authoritative manner. You might think of President John F. Kennedy, for example. Emulate this person when you speak. Also think of a single word or phrase that embodies that person’s way of delivering the speech. For an authoritative speech you may think of “strength,” “power,” or “authority.” Repeat that word in your mind until your state of mind matches the meaning of that word. Last of all, consider your body language. It is hard to sound or to be authoritative when you are hunched over a podium, bent over a table, or slouched in your chair. Whether you are standing or sitting, have proper posture, do not fidget, and do not let your eyes drift. If you are making a voice-narration using a script then stay focused and do not let your mind drift. 2. CONQUER SPEAKING STRESS Having a bit of speech fright is very common and normal. The feeling of being uncomfortable can occur when the group you are going to address is large or small. You may even feel stress when you speak with just one person. For example you may become nervous when you are going to speak with your boss. Symptoms of speech fright include a trembling voice, anxious feelings, and a loss of your natural speaking pace. Some people experience a pounding heart and high levels of perspiration. All of these symptoms are primarily caused by high levels of adrenaline. What can you do about them? First, when you are getting ready to speak, make a point of taking a few deep breaths. Deep breathing helps you to focus and prepares you for breathing at a proper pace. Early in my speaking career, an older master told me that a few minutes before a speech he often felt the surge of adrenaline. He dealt with it by pretending that he was getting up at that point in time to speak. It was his way of “burning off” some of that adrenaline. He psychologically burned off some of his anxiety by doing this. By combining this mental technique and by taking some deep breaths you may be able to burn off just enough of that extra surge in adrenaline. I use these techniques as well and find them both helpful. Second, before you speak, visualize yourself delivering the speech smoothly and with confidence. In the movie “My Dinner with Andre,” the main character tells a story about being in a play when he was young. A fellow child-actor told him that it would be hot and stuffy on stage under the lights, and he would be sweaty. The other person was trying to convince him that he would be unsuccessful on stage. It was exactly the wrong mental preparation. Do the opposite and imagine successfully communicating with the audience before you even step in front of it. When you do begin speaking, never apologize for being nervous. Your nervousness is often not obvious to others. No one can see your pounding heart. Your apology only draws attention to the problem and distracts from your message. Keep in mind that you are usually much more critical of yourself than anyone in the audience will be. As you gain confidence and speak more often and apply some of these techniques your level of nervousness will diminish. 3. GET YOUR LISTENERS’ ATTENTION When making a presentation, consider how you could tell a story to make your point. Everyone loves a good story. By telling a story you put it in context and add a real-life human dimension to it. Imagine being able to tell great a story about your business or your product or service and the benefits of working with you or using your product. This is a very compelling thing to do with a potenti Top Speaker Says: 1960's Rhetoric Prevents Us From Really Satisfying Customers authoritative speech you may think of “strength,” “power,” or “authority.” Repeat that word in your mind until your state of mind matches the meaning of that word.I just happened upon an article that entices us to speak about customer transactions as “experiences.”Suddenly, I feel I’m emerging from a time capsule, back to the 1960’s (most of which really happened in the 70’s according to people who were there.)Everybody is barefoot, dangling love beads, and singing “If you come to San Francisco, wear a flower in your hair!”I’m a little uptight, in my London tailored suit, custom shirt and way too conservative necktie.This doesn’t go unnoticed by the hippie chick that has been giving me the eye; or is she really scowling? I can’t tell; maybe it’s this funny Kool-Aid they gave me when I sat on the grass…(Is my tongue stuck to the roof of my mouth?)Anyway, she says, “Relax, man; just groove behind THE EXPERIENCE!”Wow, suddenly, I kid you not, that rock group starts playing that song from The Jimi Hendrix EXPERIENCE!Coincidence?I don’t think so, man, like everything is this groovy EXPERIENCE!Like, man, like have you ever EXPERIENCED anything like that!Customer service has been invaded by throwbacks from the psychedelic, Peter Max, paisley painted, VW Microbus universe. Last of all, consider your body language. It is hard to sound or to be authoritative when you are hunched over a podium, bent over a table, or slouched in your chair. Whether you are standing or sitting, have proper posture, do not fidget, and do not let your eyes drift. If you are making a voice-narration using a script then stay focused and do not let your mind drift. 2. CONQUER SPEAKING STRESS Having a bit of speech fright is very common and normal. The feeling of being uncomfortable can occur when the group you are going to address is large or small. You may even feel stress when you speak with just one person. For example you may become nervous when you are going to speak with your boss. Symptoms of speech fright include a trembling voice, anxious feelings, and a loss of your natural speaking pace. Some people experience a pounding heart and high levels of perspiration. All of these symptoms are primarily caused by high levels of adrenaline. What can you do about them? First, when you are getting ready to speak, make a point of taking a few deep breaths. Deep breathing helps you to focus and prepares you for breathing at a proper pace. Early in my speaking career, an older master told me that a few minutes before a speech he often felt the surge of adrenaline. He dealt with it by pretending that he was getting up at that point in time to speak. It was his way of “burning off” some of that adrenaline. He psychologically burned off some of his anxiety by doing this. By combining this mental technique and by taking some deep breaths you may be able to burn off just enough of that extra surge in adrenaline. I use these techniques as well and find them both helpful. Second, before you speak, visualize yourself delivering the speech smoothly and with confidence. In the movie “My Dinner with Andre,” the main character tells a story about being in a play when he was young. A fellow child-actor told him that it would be hot and stuffy on stage under the lights, and he would be sweaty. The other person was trying to convince him that he would be unsuccessful on stage. It was exactly the wrong mental preparation. Do the opposite and imagine successfully communicating with the audience before you even step in front of it. When you do begin speaking, never apologize for being nervous. Your nervousness is often not obvious to others. No one can see your pounding heart. Your apology only draws attention to the problem and distracts from your message. Keep in mind that you are usually much more critical of yourself than anyone in the audience will be. As you gain confidence and speak more often and apply some of these techniques your level of nervousness will diminish. 3. GET YOUR LISTENERS’ ATTENTION When making a presentation, consider how you could tell a story to make your point. Everyone loves a good story. By telling a story you put it in context and add a real-life human dimension to it. Imagine being able to tell great a story about your business or your product or service and the benefits of working with you or using your product. This is a very compelling thing to do with a potent The M-Word (Marketing) Phase 2 en you are going to speak with your boss.Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it’s all about crafting your message. Key steps include getting clear about your market niche, developing a clear message about how you solve your target clients’ problems, articulating what makes you their best choice, packaging your services so clients will buy, and demonstrating why they should trust you.Skip Phase 1 and chances are you'll do a really good job at spreading the wrong message about your firm in the marketplace. Not only is this confusing for prospective clients, it's a waste of your firm's time and resources. You can learn more about these crucial steps in last month’s e-newsletter at http://www.turningpointemarketing.com:8080/icms/icms.php/cs/9/Articles.html.So let's say you've done your Phase 1 homework and are ready to communicate with your marketplace. Where do you start and what should you consider? In Phase 2 you have a number of communication channels to tap, all of which should be working together. The basics include a business card and stationery, a website, a keep-in-touch system (idea Symptoms of speech fright include a trembling voice, anxious feelings, and a loss of your natural speaking pace. Some people experience a pounding heart and high levels of perspiration. All of these symptoms are primarily caused by high levels of adrenaline. What can you do about them? First, when you are getting ready to speak, make a point of taking a few deep breaths. Deep breathing helps you to focus and prepares you for breathing at a proper pace. Early in my speaking career, an older master told me that a few minutes before a speech he often felt the surge of adrenaline. He dealt with it by pretending that he was getting up at that point in time to speak. It was his way of “burning off” some of that adrenaline. He psychologically burned off some of his anxiety by doing this. By combining this mental technique and by taking some deep breaths you may be able to burn off just enough of that extra surge in adrenaline. I use these techniques as well and find them both helpful. Second, before you speak, visualize yourself delivering the speech smoothly and with confidence. In the movie “My Dinner with Andre,” the main character tells a story about being in a play when he was young. A fellow child-actor told him that it would be hot and stuffy on stage under the lights, and he would be sweaty. The other person was trying to convince him that he would be unsuccessful on stage. It was exactly the wrong mental preparation. Do the opposite and imagine successfully communicating with the audience before you even step in front of it. When you do begin speaking, never apologize for being nervous. Your nervousness is often not obvious to others. No one can see your pounding heart. Your apology only draws attention to the problem and distracts from your message. Keep in mind that you are usually much more critical of yourself than anyone in the audience will be. As you gain confidence and speak more often and apply some of these techniques your level of nervousness will diminish. 3. GET YOUR LISTENERS’ ATTENTION When making a presentation, consider how you could tell a story to make your point. Everyone loves a good story. By telling a story you put it in context and add a real-life human dimension to it. Imagine being able to tell great a story about your business or your product or service and the benefits of working with you or using your product. This is a very compelling thing to do with a potent Why Multiple Stream of Income Building is Killing You! ng this. By combining this mental technique and by taking some deep breaths you may be able to burn off just enough of that extra surge in adrenaline.Diversity has long been recognized as a contributing factor in any successful endeavor. When it comes to online marketing however, sometimes being a ‘jack of all trades and master of none’ can lead to catastrophe. Multiple streams of income building may be killing you, simply because trying to juggle so many things at once is not only stressful, it is very time consuming.The online marketplace is continually expanding and, as it does, competition and product demand are rising exponentially. Establishing a niche market now will give you a head start on taking advantage of the untapped potential of online sales. Rather than spreading yourself too thin by trying to be all things to all people with multiple streams of income building, niche marketing allows a good marketer the freedom to grasp the attention of a pre-determined clientele – which essentially makes your job easier from the outset.The transition from a multiple stream of income building to niche marketing cannot be accomplished without first developing a strong marketing strategy. While niche marketing has the advantage of costing less to operate with more effective results than the multiple stream income I use these techniques as well and find them both helpful. Second, before you speak, visualize yourself delivering the speech smoothly and with confidence. In the movie “My Dinner with Andre,” the main character tells a story about being in a play when he was young. A fellow child-actor told him that it would be hot and stuffy on stage under the lights, and he would be sweaty. The other person was trying to convince him that he would be unsuccessful on stage. It was exactly the wrong mental preparation. Do the opposite and imagine successfully communicating with the audience before you even step in front of it. When you do begin speaking, never apologize for being nervous. Your nervousness is often not obvious to others. No one can see your pounding heart. Your apology only draws attention to the problem and distracts from your message. Keep in mind that you are usually much more critical of yourself than anyone in the audience will be. As you gain confidence and speak more often and apply some of these techniques your level of nervousness will diminish. 3. GET YOUR LISTENERS’ ATTENTION When making a presentation, consider how you could tell a story to make your point. Everyone loves a good story. By telling a story you put it in context and add a real-life human dimension to it. Imagine being able to tell great a story about your business or your product or service and the benefits of working with you or using your product. This is a very compelling thing to do with a potent Growing with Change rvous. Your nervousness is often not obvious to others. No one can see your pounding heart. Your apology only draws attention to the problem and distracts from your message. Keep in mind that you are usually much more critical of yourself than anyone in the audience will be.Change happens. And while we can't control much of the world changing around us, we can control how we respond. We can choose to anticipate and embrace changes or resist them. Resisting change is like trying to push water upstream. Generally we're quick to point to others who resist change. It's much harder to recognize or admit to our own change resistance.Some people call change "progress" and celebrate the improvements that it brings. Others curse those same changes and wish for the good old days. Same changes, different responses. The choice is ours: We can be leaders, or we can be followers.Embrace ChangeTo embrace change, we need to concentrate on five areas.1. Focus on a vision.Our vision or imagination guides everything we do. Helen Keller once said, "Nothing is more tragic than someone who has sight, but no vision." We can't leave the incredible magnetic power of vision unharnessed. Our thoughts often pull us toward the reasons why we can't succeed rather than the many reasons we can. To increase our effectiveness, we need to consciously attract into our lives what we truly want. We need to ensure the picture of our future is what we pre As you gain confidence and speak more often and apply some of these techniques your level of nervousness will diminish. 3. GET YOUR LISTENERS’ ATTENTION When making a presentation, consider how you could tell a story to make your point. Everyone loves a good story. By telling a story you put it in context and add a real-life human dimension to it. Imagine being able to tell great a story about your business or your product or service and the benefits of working with you or using your product. This is a very compelling thing to do with a potential customer. Telling a good joke that relates to your topic can effectively get the listeners’ attention, but do not try to be too funny. Some people have a knack with humor and others do not. If the joke is short, and relates somehow to the topic and you feel comfortable telling then I say go for it. If you are uncertain for any reason then it may be best to not use humor. In a conversation with a small group or one-on-one, you will be perceived as interesting if you show sincere interests in others. Make a point of asking questions, not just talking about your own topics. When you ask a question make it open ended and one that people cannot answer with a simple yes or no. By engaging their participation, you naturally engage their attention. Remember that the sound of your voice is one of your most valuable attention-grabbing tools. Be crisp in your language and tone. Take the burden off the listener by being interesting and concise. When creating your message, give your audience incentive to listen. Think of an attention-grabbing “headline” that relates strongly to what’s in it for the listener. “Jim, I just thought of a way to reduce customer turnover by 50%. Can I have a few minutes to tell you about it?” No matter whom you are speaking to, make your message stand out by injecting energy into it. Be alive and show enthusiasm. Adding enthusiasm engages the listener and thus adds interest to your message. 4. STATE YOUR CASE WITH CARE You may have been hearing lately about your emotional intelligence. Your emotional intelligence, or EQ, is your ability to understand and relate to your feelings and emotions and the feelings and emotions of others. Researchers now believe that when it comes to predicting success your EQ is far more of a factor than your IQ. High-EQ people do three things that make them effective communicators. First, they establish empathy that conveys respect and understanding. They ask questions and acknowledge emotions. They check their timing and only proceed if the timing is right. If we are sensitive we will know when a person does not have the time or whether you need to make your point quickly. An idea may have to be presented in small increment rather than all at once. To have empathy means that you have an understanding of the other’s problems, feelings, and points of view. The effective speakers of the world do this well. Most people do it poorly. Second, they then check for the audience’s willingness to listen. If the person you want to talk with is not ready and you push ahead anyway, it will be difficult or impossible to make your case. If the timing is right and you have their attention, make your case. The third thing that high EQ people do is that they deal well with objections. As you do convey your message, you may come up against objections. This is normal and good. Objections shows interest – welcome and embrace them. I will illustrate how a lack of objections related to a lack of interest. I once gave a talk to IBM that was organized by our local salesperson. The audience assembled, but the “stage setting” was done by the local sales staff, and a key point was missed. The preparation failed to make sure that the audience was in a position to use the new product we were introducing. The audien
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