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Research Buying Tips
In some cases, such as reviewing the Yellow Pages to determine the level of competition for a specific geographic area, marketing research can easily be accomplished by small business owners themselves. However, as the research becomes more complicated, the small businessperson may wish to turn to an expert in the field. Numerous research firms exist throughout the U.S. Some conduct millions of dollars of research e

hrough a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam and it

I Was A Victim Of Intellectual Properties Theft
Don’t you hate it when you share an absolutely brilliant idea with your colleague and she runs to your boss and presented your idea as hers? It’s totally dishonorable, absolutely despicable and utterly disgusting when such scumbags are bathed in the light of your glory while you languish in the back-waters of obscurity. That idea of yours is an intellectual property. Don’t assume that only books, music, lyrics and the likes are i

For those of you familar with DemoCamp, CaseCamp may be the polar opposite with its flashy power point presentations and marketing case studies. For anyone interest in online or interactive campaigns its a great event to see what works and what doesn't. CaseCamp Toronto at The Fifth Club Wednesday night after a summer break and several other CaseCamps around the Canada ( Montreal & Vancouver ). I enjoy CaseCamp because it lets me see how online marketing campaigns are evolving. This months cases included:

1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel

Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.

2. Branding Botswana by Malcolm Allen from Placebrands

Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam and its

Borne Online The Next Generation
Borne online is something none of us conceptually think about. However, our children of the 1990's were clearly brought into this world with this leverage. Look around at our military and our general aviation industry. Pilots entering the military or commercial operations have incredible capabilities with all of their online experiences from the games and online chat rooms they have been exposed to and in some cases, trained o

treal & Vancouver ). I enjoy CaseCamp because it lets me see how online marketing campaigns are evolving. This months cases included:

1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel

2. Branding Botswana by Malcolm Allen from Placebrands

Good Presentation of Your Product or Service Pays Off Every Time
It is essential that you have a good presentation of your product or service if you expect to sell your product or service in the marketplace and that you can afford to produce it and retain a profit. You cannot spend too much on presentation as you are liable to overdrive the headlights on the price and run over the deer in the road (customer) with sticker shock, but you must maintain proper presentation.Customers or dra

ease aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.

2. Branding Botswana by Malcolm Allen from Placebrands

Innovation Management - Good Leadership
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generati

Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.

2. Branding Botswana by Malcolm Allen from Placebrands

Want a Job in the Entertainment Industry?
If you've been thinking that you would like a job in the entertainment industry, here's your opportunity.Don't miss out on the rest of this great entertainment industry jobs report. It's jam-packed!!When we’re young and idealistic, we consider only the cream (or the cherries) in the world of entertainment industry jobs—and, if we feel entertainment is our calling, aim for acting, directing, fashion modeling or maybe

3. Aeroplan Activation Sequence by Ian Giles from ThinData

The Aeroplan case involved the new user activation process and how users interact with it through their email. Ian provided some before and after samples of the email activation and how the emails were improved to achieve Aeroplan's goals. Overall Aeroplan's goal seemed to be get the user to use their Aeroplan number as soon as possible. The adjusted email focused on bringing the users temporary electronic card forward up higher in the message and reducing some of the graphic placements.

4. Family Guy vs. American Dad by Ryan Ginsberg from Fuel Industries

Fuel really stole the show in terms of interactive presentations. Ryan did a great job of presenting the campaigns goals and integrating into his presentation. He was even able to play the game during his presentation which was great. He presented the traffic to the campaign's mini-site and other online metrics. He was not able to present the conversion rate to sales as this was controlled by Fox. Overall a great case and I hope others will be able to present the actual interactive material like this again.

After the success of Fuel's presentation, I think the format of Casecamp should be amended to show the actual interactive campaign. I thought the same after the first Casecamp in which Royal Bank did an interactive campaign and didn't show the actually interactive until after their presentation was completed. I'm looking forward t

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Accounts Receivable Financing and Accounts Receivable Factoring are two terms that are interchangeably used, but there is a major difference between them. Although both refer to the concept of extending cash to an owner of a business in lieu of invoices and other Accounts Receivable, there are differences, no matter how subtle.

In business process management training, qualified executives look to the future and prepare. One important way to do this is to develop and train managers so that they are able to cope with new demands, new problems and new challenges. Indeed, executives have a responsibility to provide training and development opportunities for their employees so that the employees can reach their full potential. The cost of training represents a major investment, so executives are justifiably concerned about the effectiveness of the training.

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