Add You - Business

So You Want to Be a Trucker
Unemployed? Tired of your job? Want a change of lifestyle?If so, you may have noticed the ads for truck drivers. Advertisements for truck drivers are everywhere."Experienced drivers needed.""New graduates hired."You see them in newspapers, on billboards, even 800 numbers on the back of trucks. And, along with employment ads for drivers are advertisements for trucking schools.So, for the person with no experience driving a truck, what does it tak

mbers of an audience is through effective use of eye contact. To use eye contact, simply look directly at an individual member of the audience for a couple of seconds or long enough to deliver a sentence or two and then move o

Believing the Plan
Mary had a delivery service business. Her idea was to market to senior citizens who couldn’t get out every day. She came to me as a SCORE counselor because her business was struggling and she thought she needed marketing help. She had been marketing to seniors for more than a year and was frustrated by her results. She hoped I would have the silver bullet that would change everything.My first question to Mary was had she written a business plan. I wanted to see her market

Articles about public speaking often talk about the ‘audience’ as if it is one single entity, thinking and perceiving as one. This can make it very easy to overlook the obvious fact, that from an individual member of the audience’s perspective, we never actually present to an audience at all. In reality, we only ever speak to a collection of independently thinking individuals and that each of these people will interpret a presentation slightly differently.

Each member of your audience will see and hear your presentation from their own unique perspective. Once we make this distinction, it becomes clear that we as speakers have the potential to develop a personal level of rapport with each individual. There is no doubt that any presenter that is able to build this type of connection, has the best chance of getting their message across

One of the most powerful ways to build rapport with members of an audience is through effective use of eye contact. To use eye contact, simply look directly at an individual member of the audience for a couple of seconds or long enough to deliver a sentence or two and then move on

Give Yourself a Raise or Owning Your Section
Originally the title of this article was going to be “Owning” your section – as in running it as if it were your own little restaurant. Like you I thought it might be to long and may not grab your attention. But I’m sure “Give yourself a raise” did the trick and got you here.What do the titles have in common you ask? We all want to make more money and we know the boss isn’t going to give us a raise over the measly $2.13 we already earn. So how do we give ourselves a raise?

ce’s perspective, we never actually present to an audience at all. In reality, we only ever speak to a collection of independently thinking individuals and that each of these people will interpret a presentation slightly differently.

Successful Job Search: Momma Said There'd Be Days Like This-
You're happily humming along, religiously seeking work on a daily basis, feeling positive and confident and enthusiastic. Then one day you wake up and can't summon the energy to get out of bed. The sun may be shining but suddenly your world is gray and bleak. It seems that nothing you are doing is getting you where you want to go and you just don't have the inner strength to keep going.Don't fight it. Accept it and expect it. Job search is terribly demanding emotionally and me

ntly.

Your Organization: What Role PR?
As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?Actually, maybe your PR effort should concentrate on delivering what you really need?For example, PR that really does something positive about the beha

f rapport with each individual. There is no doubt that any presenter that is able to build this type of connection, has the best chance of getting their message across

Terrific Titles, Happenin' Headlines
You've probably heard the slogan, "You never get a second chance to make a first impression." It may be a sales pitch, but in the world of advertising and promotion, it's right on the nose.Believe it or not, a bad title or headline will turn your prospects away quicker than bad breath. When you're trying to promote a business, product, or yourself, you need people to stick around long enough to hear your sales pitch, right? Well, a bad article title or sales letter headl

Don’t dwell for too long

It’s important not to look at one person for too long as they may start to feel uncomfortable. Keep moving your eye contact from one person to another. But, ensure that you maintain contact for long enough to make a personal connection each time.

Include as many people as possible

Some people advocate planning in advance roughly where they are going to look. I prefer to do this randomly as it is more natural. You certainly want to avoid the ‘tennis match’ syndrome where your eyes and head simply move from side to side as if watching the ball coming over a net and back! By moving to a new person every two seconds or so, you should you should be able to make contact with most people in a small audience of ten to twenty people at least once during a short presentation.

Larger audiences need a different approach

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Add You - How To Use Eye Contact In A Presentation

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