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Add You - Ten Stories That Can Sell Anything
We are all leaders; in our families, churches, temples, lodges, clubs, businesses and fraternal organizations.Have you ever heard of a Cult Manager? Yet where have we ever seen more loyalty, commitment and blind obedience? No such thing as a Religious Manager. There’s a huge difference between management and leadership. “Semantics”, you say. When I went to Hotel School I was taught how to be a Hotel Manager. I found that I had to become a Leader in order to gain the loyalty and commitment of my staff.When I first arrived to work as a manager in a hotel in Rhodesia, now Zimbabwe, the staff did the usual hotel staff things to test me. The cashier would mix up the cash register, and see if I could sort out the problem. The night chefs would stay home, and see if I could handle the kitchen at night and prepare the breakfast. I had to prove myself.How does a manager cope with that, as opposed to a leader? I was called in to a meeting of my management peers and they told me to fire a certain Functions Manager. He was a rebel and no good, they said. Lazy. Obstinate. Get rid of him! His name was Oral, I’ll never forget. I watched him at work. His staff of waiters would set up the
Physical Needs - "Dude With a Problem"
Before people can concern themselves with intellectual or spiritual matters, they must first satisfy their physical needs: water, food, shelter, and procreation. If individuals cannot satisfy these basic needs they have a problem, hence your marketing story can be delivered using the tried and true "Dude With A Problem" scenario.
If you are in the business of selling bottled water, packaged food, physical fitness, real estate, or vitamins you are supplying your audience with a solution to one of life's most basic needs.
Safety Needs - "Monster In The House"
The need to be safe, to protect your family and yourself from harm, is fundamental to how people behave and what they deem
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.One common method in the problem identification and idea generation phase is the use of brainstorming. In fact, it is not unfair to say that whenever managers have a problem to solve, they are likely to herd people into a room with a flip chart and conduct (usually an ineffective) brainstorming session.There are a number of reasons why people hate brainstorming sessions. Further, there are a number of reasons why proper brainstorming management yields superior results.a) Brainstorming dilutes ideas. Many individuals who think that they may be onto the something find that their ideas become diluted as a re
A well-crafted business story invites your audience to open a dialogue with you, a line of communication that will ultimately lead to a customer and sale for you, and a sense of satisfaction and accomplishment for your new client.
Effective marketing stories are about universal truths and primal needs; they provide a cathartic emotional experience for your audience. There is no point in spending a lot of money on advertising until you have identified that fundamental change your product or service provides to your audience.
Once you have isolated that hidden quality in what you do, you can then develop a video, audio, or print campaign that delivers your message in a memorable, meaningful manner that audiences will respond to.
There are only so many stories you can tell and the art of advertising, or corporate storytelling, is the ability to present that story in fresh new ways.
How Many Marketing Stories Are There?
An acquaintance of mine once pitched a Hollywood studio executive on a movie idea and was turned down flat. The executive told this fellow, "there are only seven movies and yours isn't one of them." When I first heard this I was appalled at the lack of imagination from someone in a creative business, but when you think about it, what financial backer is going to invest tens of millions of dollars in something that nobody knows anything about, certainly not the people financing movies. And when it comes to advertising the circumstances are the same; if you're paying the shot, you at least want a fighting change at success.
Where's Your Product On The Hierarchy of Needs
There are some disagreements as to what these seven stories are, and if there are really only seven. This magic number seven is interesting as it coincides with noted psychologist Abraham Maslow's Hierarchy of Needs.
Maslow identified seven basic human motivations that guide peoples' conduct: physical needs, safety needs, social needs, self-esteem needs, cognitive needs, aesthetic needs, and self-actualization needs.
Develop a marketing campaign consisting of stories that satisfy one of these motivational triggers and you have a campaign that your audience will respond to and consider relevant.
Blake Snyder's Ten Story Scenarios
Not everyone limits the number of prime stories to seven, Blake Snyder, professional screenwriter and author of "Save The Cat,' says there are ten. Snyder approaches the problem with a more flamboyant flair than Maslow, but still based on fundamental emotional and psychological criteria.
Snyder's ten basic story scenarios are: Monster In the House, Dude With a Problem, Fool Triumphant, Superhero, Buddy Love, Out Of a Bottle, Institution, Golden Fleece, Rights-of-Passage, and Whydunit. This is all very interesting but does it help you develop an advertising campaign that delivers your marketing message?
If we look at Snyder's list of ten story scenarios and relate them to Maslow's Hierarchy of Needs we can see how you can develop a marketing story that can be delivered on a website with a Web-video marketing campaign that will be remembered by your audience, and will likely generate an increased interest in your company.
Physical Needs - "Dude With a Problem"
Before people can concern themselves with intellectual or spiritual matters, they must first satisfy their physical needs: water, food, shelter, and procreation. If individuals cannot satisfy these basic needs they have a problem, hence your marketing story can be delivered using the tried and true "Dude With A Problem" scenario.
If you are in the business of selling bottled water, packaged food, physical fitness, real estate, or vitamins you are supplying your audience with a solution to one of life's most basic needs.
Safety Needs - "Monster In The House"
The need to be safe, to protect your family and yourself from harm, is fundamental to how people behave and what they deem i
If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist.The cost of hiring a marketing professional is usually worth your money as what you're ultimately purchasing is results. In theory if they don't deliver, you don't pay.However, there are no guarantees. It is probably easier, less time consuming and less stressful, to pay a professional to perform this work for you. But if you don't have a lot of cash as you start out in business, you can still get people and publications to notice you without spending a fortune to hire a public relations agency.If you've been down the solo road of self-promotion in the past and were not satisified with the final results of your "PR" efforts, you are not alone.Does the following scenario sound familiar to you?You developed an innovative service or produced an incredible product. You did your homework on h
There are only so many stories you can tell and the art of advertising, or corporate storytelling, is the ability to present that story in fresh new ways.
How Many Marketing Stories Are There?
An acquaintance of mine once pitched a Hollywood studio executive on a movie idea and was turned down flat. The executive told this fellow, "there are only seven movies and yours isn't one of them." When I first heard this I was appalled at the lack of imagination from someone in a creative business, but when you think about it, what financial backer is going to invest tens of millions of dollars in something that nobody knows anything about, certainly not the people financing movies. And when it comes to advertising the circumstances are the same; if you're paying the shot, you at least want a fighting change at success.
Where's Your Product On The Hierarchy of Needs
There are some disagreements as to what these seven stories are, and if there are really only seven. This magic number seven is interesting as it coincides with noted psychologist Abraham Maslow's Hierarchy of Needs.
Maslow identified seven basic human motivations that guide peoples' conduct: physical needs, safety needs, social needs, self-esteem needs, cognitive needs, aesthetic needs, and self-actualization needs.
Develop a marketing campaign consisting of stories that satisfy one of these motivational triggers and you have a campaign that your audience will respond to and consider relevant.
Blake Snyder's Ten Story Scenarios
Not everyone limits the number of prime stories to seven, Blake Snyder, professional screenwriter and author of "Save The Cat,' says there are ten. Snyder approaches the problem with a more flamboyant flair than Maslow, but still based on fundamental emotional and psychological criteria.
Snyder's ten basic story scenarios are: Monster In the House, Dude With a Problem, Fool Triumphant, Superhero, Buddy Love, Out Of a Bottle, Institution, Golden Fleece, Rights-of-Passage, and Whydunit. This is all very interesting but does it help you develop an advertising campaign that delivers your marketing message?
If we look at Snyder's list of ten story scenarios and relate them to Maslow's Hierarchy of Needs we can see how you can develop a marketing story that can be delivered on a website with a Web-video marketing campaign that will be remembered by your audience, and will likely generate an increased interest in your company.
Physical Needs - "Dude With a Problem"
Before people can concern themselves with intellectual or spiritual matters, they must first satisfy their physical needs: water, food, shelter, and procreation. If individuals cannot satisfy these basic needs they have a problem, hence your marketing story can be delivered using the tried and true "Dude With A Problem" scenario.
If you are in the business of selling bottled water, packaged food, physical fitness, real estate, or vitamins you are supplying your audience with a solution to one of life's most basic needs.
Safety Needs - "Monster In The House"
The need to be safe, to protect your family and yourself from harm, is fundamental to how people behave and what they deem
Did you ever wonder what is going on behind your fast-food restaurant? Or, who threw trash on your landscaping?Here are some ways that a video surveillance system helps the fast-food business work safer and better.1. Video records cars, colors, make and model.2. Video shows you if the person you just waited on is still at the menu board.3. Video shows you how long the line is.4. Video records faces.5. Video records all of your cash handling transactions.6. Video show who vandalized the landscaping.7. Video of dumpster yields many surprises.Video surveillance in fast food restaurants is on the rise for good reasons! Video surveillance is saving money, protecting employees, catching bad guys and deterring crime.CCTV DVR System Types:Linux-Based systemsUsually the cheapest models come with a Linux-based operating system. Generally lower priced than Windows based DVRs, Linux-based systems offer fewer customizations and features than Windows-Based DVRs.Windows-Based SystemsDVR Systems work best when configured with Microsoft Windows XP Operating system. Windows based DVRs provide the best quality v
Where's Your Product On The Hierarchy of Needs
There are some disagreements as to what these seven stories are, and if there are really only seven. This magic number seven is interesting as it coincides with noted psychologist Abraham Maslow's Hierarchy of Needs.
Maslow identified seven basic human motivations that guide peoples' conduct: physical needs, safety needs, social needs, self-esteem needs, cognitive needs, aesthetic needs, and self-actualization needs.
Develop a marketing campaign consisting of stories that satisfy one of these motivational triggers and you have a campaign that your audience will respond to and consider relevant.
Blake Snyder's Ten Story Scenarios
Not everyone limits the number of prime stories to seven, Blake Snyder, professional screenwriter and author of "Save The Cat,' says there are ten. Snyder approaches the problem with a more flamboyant flair than Maslow, but still based on fundamental emotional and psychological criteria.
Snyder's ten basic story scenarios are: Monster In the House, Dude With a Problem, Fool Triumphant, Superhero, Buddy Love, Out Of a Bottle, Institution, Golden Fleece, Rights-of-Passage, and Whydunit. This is all very interesting but does it help you develop an advertising campaign that delivers your marketing message?
If we look at Snyder's list of ten story scenarios and relate them to Maslow's Hierarchy of Needs we can see how you can develop a marketing story that can be delivered on a website with a Web-video marketing campaign that will be remembered by your audience, and will likely generate an increased interest in your company.
Physical Needs - "Dude With a Problem"
Before people can concern themselves with intellectual or spiritual matters, they must first satisfy their physical needs: water, food, shelter, and procreation. If individuals cannot satisfy these basic needs they have a problem, hence your marketing story can be delivered using the tried and true "Dude With A Problem" scenario.
If you are in the business of selling bottled water, packaged food, physical fitness, real estate, or vitamins you are supplying your audience with a solution to one of life's most basic needs.
Safety Needs - "Monster In The House"
The need to be safe, to protect your family and yourself from harm, is fundamental to how people behave and what they deem
Toronto, ON, Nov, 2006 - There are many applications for how RFID systems help manufacturers and warehouse operations; these applications can be as unique as the enterprise they help. However, there are some common areas in these industries related to their logistics of getting the finished product to the customer or to another distribution center. Bottlenecking of the goods at the shipping door has implications on the costs to ship goods, lowers revenues when there are fewer shipped goods to bill and puts a drag on productivity gains you have made in other areas of the enterprise.As product moves onto pallets, cases, boxes or whatever the means of preparing it for shipment, an RFID tag is read that is attached to the pallet, as an example. With the appropriate applications software, then all relevant data is transposed onto the tag, the inventory of product, which customer it is for, delivery information, the method of transportation, etc.Once that pallet passes through a specific point at a shipping dock, then the tag is read and the contents of the data loaded earlier gets processed into the enterprise software. This in turn will generate invoices, initiate courier tracking, a
Snyder's ten basic story scenarios are: Monster In the House, Dude With a Problem, Fool Triumphant, Superhero, Buddy Love, Out Of a Bottle, Institution, Golden Fleece, Rights-of-Passage, and Whydunit. This is all very interesting but does it help you develop an advertising campaign that delivers your marketing message?
If we look at Snyder's list of ten story scenarios and relate them to Maslow's Hierarchy of Needs we can see how you can develop a marketing story that can be delivered on a website with a Web-video marketing campaign that will be remembered by your audience, and will likely generate an increased interest in your company.
Physical Needs - "Dude With a Problem"
Before people can concern themselves with intellectual or spiritual matters, they must first satisfy their physical needs: water, food, shelter, and procreation. If individuals cannot satisfy these basic needs they have a problem, hence your marketing story can be delivered using the tried and true "Dude With A Problem" scenario.
If you are in the business of selling bottled water, packaged food, physical fitness, real estate, or vitamins you are supplying your audience with a solution to one of life's most basic needs.
Safety Needs - "Monster In The House"
The need to be safe, to protect your family and yourself from harm, is fundamental to how people behave and what they deem
Key Elements To Building A BusinessWhen it comes to building a business, most people just start out doing anything that sounds like a good idea. They then find that building a business is not always as easy as it sounds.There are several key elements to building a business that if you follow and implement them, you will find building a business will be easier than if you don’t. Consider the following guidelines as a roadmap to creating and building a business that will be successful.Many people today complain about a wide variety of symptoms when they start building a business. These symptoms can range from information overload, having too much information to sift through to not being able to take action and start building a business. making it hard to be successful when building a business.Information OverloadYou must compose in a distinct, meaningful and expressive voice, your vision when building a business. You must develop a plan of momentum that will propel you to your desired results. Cut off all other sources of information. The only information you need when building a business is that which you need today. Focus on a single element when b
Physical Needs - "Dude With a Problem"
Before people can concern themselves with intellectual or spiritual matters, they must first satisfy their physical needs: water, food, shelter, and procreation. If individuals cannot satisfy these basic needs they have a problem, hence your marketing story can be delivered using the tried and true "Dude With A Problem" scenario.
If you are in the business of selling bottled water, packaged food, physical fitness, real estate, or vitamins you are supplying your audience with a solution to one of life's most basic needs.
Safety Needs - "Monster In The House"
The need to be safe, to protect your family and yourself from harm, is fundamental to how people behave and what they deem important. The marketing of products and services that fulfill safety needs requires the audience understand the dangers that your product or service is designed to eliminate.
The "Monster In The House" scenario is your standard monster movie featuring some scary, frightening entity. This kind of scenario is based on our need to secure a safe and secure environment and life-style.
From a marketing perspective this approach is how you sell insurance, tires, health care products, alarm systems, or anything that protects you and yours from harm. Instead of some imaginary boogeyman or alien, your monster is disease, fire, accidents and crime.
If your product protects, then it can be sold by showing how it safeguards your audience from the "Monster In The House."
Social Needs - "Buddy Love" & "Rights-of-Passage"
We are social animals, we live in communities, we form family units, and we crave meaningful relationships with others. These types of basic needs are played out in scenarios that are commonly referred to as buddy and rights-of-passage movies.
If you run a dating service, nightclub, restaurant, or bar, or if you sell products like beer or wine that involve social gathers and interaction, then you can use the buddy movie scenario to tell your story.
If you sell products that clear-up acne or solve other kinds of teen related problems relating to becoming an adult, then perhaps the rights-of-passage scenario is the story to tell.
Self-esteem Needs - "Fool Triumphant" & "Superhero"
We all need to feel good about ourselves. If you sell a product that allows people to overcome some insecurity then you have a sure-fire hit if you tell your story in a convincing, compelling fashion.
The "Fool Triumphant" scenario delivers the message that no matter what your short-comings you to can be a winner. The "Superhero" tale tells the story of ordinary people who have been transformed into extraordinary achievers through some incident or action. In either case, if your product or service supplies that conversion from loser to winner then that's the story you want to tell.
Prime examples of businesses that could use these storytelling scenarios are exercise equipment suppliers, nutritional supplement companies, and self-help and motivational product and service businesses.
Cognitive Needs - Institution
The "Institution" scenario is the story of 'Everyman' versus 'Big Brother:' how we cope, or don't cope, with the demands of a complex society where we are worn down by bureaucracy, incompetence, and arbitrary rules and red tape.
Dealing with Big Brother, the government, or large oligopoly businesses can be traumatic and in some cases seemingly impossible. Telling this story is the bread and butter issue for companies that provide solutions to dealing with "The Institution."
Whatever the rules were yesterday you can be sure that they'll be different tomorrow. The skills you learned in school or on the job are no longer in demand, no longer relevant, and no longer work. Whether you're a homemaker, entrepreneur, accountant, or doctor, you have to keep pace with changing technology, and an ever increasing demand to know just about everything.
Knowing what you need to know in order to compete, comply, and to accomplish in a world dominated by
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