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    Entrepreneurs Are Ordinary People With An Idea
    Can you see yourself running a small business? If so you can be helped here. Are you a person who can be a small business owner, if so you are an entrepreneur. Entrepreneurs are ordinary people with an idea that will be sold as a product or service to another ordinary person like you and I.You can be a small business owner from your own home with benefits. Being able to work from your office, your basement or even your garage. This is something that millions o
    e had the opportu
    New And Unusual Fundraising Ideas
    Need some new fundraising ideas? When your organization or group needs to raise money for a trip or project, there is nothing wrong with another bake sale. Do something a little different, though, and you may get more volunteers for the event. You might also get more media exposure, meaning more people will participate, which means more money raised. Why not try one of the following ideas.Mobile rummage sale. Having a rummage sale is a common fundraising idea,
    I’ve been in the classroom for the past 29 years. During that time, I’ve had the opportun
    Direct Mail Marketing and Direct Mail Strategies for Gift Basket Companies
    Selling gift baskets is not easy and getting a gift basket company going is a marketing challenge in all regards. The challenge is to get a substantial base of customers and allow for the word-of-mouth advertising and referral base to build from there. Only one problem with this, how do you get the first batch of solid customers?Well, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail Marketing a
    classroom for the past 29 years. During that time, I’ve had the opportu
    An Age Old Battle: Marketing vs. Sales
    Is it really a battle, or merely a misunderstanding? Perhaps it’s time the business world takes another look at both of these two revenue producing activities. Both, after all, have undergone subtle changes in recent years.What prompted my taking a second look was a colleague who recently found himself “between jobs.” He’d worked in one area of Marketing or another for all the years I’ve known him. He’s good at what he does, largely because he enjoys the k
    past 29 years. During that time, I’ve had the opportu
    Trade Show Booth Staffing
    An important factor in making your time, efforts and expenses worthwhile at a trade show is proper selection and training of your booth staff. Here are some tips for being well prepared to work your next trade show.Choose a LeaderDuring the preparation and execution of a trade show engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organizations. Before you as
    ing that time, I’ve had the opportu
    Know Thy Competition
    BREAK FROM HO-HUM MARKETING … IT’S TOO BORING! Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products or services your company provides, and have a really good time in your business. In other words … once you know what your clients really value, and how you ar
    e had the opportunity to travel a lot with my choirs and bands. To prepare students for t

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