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Add You - Press Kit Elements That Work
If My Work is Good Enough
"If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?I've been working with a lot of really Smart People lately. Physicists, Economists, Chemists, Electrical Engineers, Programmers, Researchers and highly educated professionals of many kinds. These folks are at the top of their game and world-class contributors in their chosen field.Here are some of things they've said to me about marketing:"If you're good, the money will come; we're above the money game.""It feels sleazy to have to sell our market impact...""Isn't there an implied value to what we do? Why do we have to market it?""Yes, I'm angry that I have to market. It's not why I chose this career."If you can relate to any of these statemen
they ar"If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?I've been working with a lot of really Smart People lately. Physicists, Economists, Chemists, Electrical Engineers, Programmers, Researchers and highly educated professionals of many kinds. These folks are at the top of their game and world-class contributors in their chosen field.Here are some of things they've said to me about marketing:"If you're good, the money will come; we're above the money game.""It feels sleazy to have to sell our market impact...""Isn't there an implied value to what we do? Why do we have to market it?""Yes, I'm angry that I have to market. It's not why I chose this career."If you can relate to any of these statemen
6 Pillars of Business & Marketing Success
To be successful, you need to do what the successful people do! It's really that simple. Here are what I've found to be the 6 pillars of business success:1. Set Yourself Apart From The Rest!Almost all businesses have some competition - other people selling the same, or similar, products. In order to survive and prosper despite your competitors, you have to set yourself apart from them.Have you differentiated yourself from your competition? Is there something unique about your business, product, offer, or service? Study your product and your offer, and seek out what's unique about it.Look at your competition. Study them! Pick their sales letters apart! Find out what they're lacking that you could use to establish your uniqueness.Always ask yourself these questions..."Why should customers choose me over my competitors? What am I offering that other businesses aren't? What are they getting from me that
Considering how fundamental they arTo be successful, you need to do what the successful people do! It's really that simple. Here are what I've found to be the 6 pillars of business success:1. Set Yourself Apart From The Rest!Almost all businesses have some competition - other people selling the same, or similar, products. In order to survive and prosper despite your competitors, you have to set yourself apart from them.Have you differentiated yourself from your competition? Is there something unique about your business, product, offer, or service? Study your product and your offer, and seek out what's unique about it.Look at your competition. Study them! Pick their sales letters apart! Find out what they're lacking that you could use to establish your uniqueness.Always ask yourself these questions..."Why should customers choose me over my competitors? What am I offering that other businesses aren't? What are they getting from me that
Post-Interview Thank You Letters - Are You Missing Out On Their Powerful Benefits?
Are you one of the few job-hunters who takes the time and trouble to mail a thank you letter after an interview -- or do you regard sending a note of thanks as just an old-fashioned habit from another era? If, like many people, you fall into the second category, you might just be missing out on a golden opportunity to impress an interviewer even more!Here are seven top reasons why making the effort to send a thank you letter isn't just good manners -- it's good business sense:It helps the interviewer to remember you. In the course of a busy day, an employer may be interviewing several applicants for a position. Don't let a more proactive candidate get all the attention. A thank you note is an elegant way of reminding your interviewer of your talents.It shows your interest in the position. Writing a letter after the interview is further evidence of your drive and enthusiasm for the job. Take
ring how fundamental they arAre you one of the few job-hunters who takes the time and trouble to mail a thank you letter after an interview -- or do you regard sending a note of thanks as just an old-fashioned habit from another era? If, like many people, you fall into the second category, you might just be missing out on a golden opportunity to impress an interviewer even more!Here are seven top reasons why making the effort to send a thank you letter isn't just good manners -- it's good business sense:It helps the interviewer to remember you. In the course of a busy day, an employer may be interviewing several applicants for a position. Don't let a more proactive candidate get all the attention. A thank you note is an elegant way of reminding your interviewer of your talents.It shows your interest in the position. Writing a letter after the interview is further evidence of your drive and enthusiasm for the job. Take
Time And Attendance System
Time and attendance systems are designed to assist organizations to effectively manage the working hours of employees. They are a paperless system used to collect the work time of employees electronically. The systems automate and simplify timekeeping and human resource management. Time and attendance systems effectively interact with any payroll system. The system allows employees to electronically submit leave letters. They are capable of operating on various platforms for different business rules. They are used in areas such as healthcare, financial services, transportation or distribution, retail management, government, manufacturing, and hospitality.Early on, time and attendance systems were only associated with the manufacturing or ‘blue collar’ workforce. But today, due to the impact of legislation and the influence of technology, they are used for a variety of business functions including access control, job pricing, project t
w fundamental they arTime and attendance systems are designed to assist organizations to effectively manage the working hours of employees. They are a paperless system used to collect the work time of employees electronically. The systems automate and simplify timekeeping and human resource management. Time and attendance systems effectively interact with any payroll system. The system allows employees to electronically submit leave letters. They are capable of operating on various platforms for different business rules. They are used in areas such as healthcare, financial services, transportation or distribution, retail management, government, manufacturing, and hospitality.Early on, time and attendance systems were only associated with the manufacturing or ‘blue collar’ workforce. But today, due to the impact of legislation and the influence of technology, they are used for a variety of business functions including access control, job pricing, project t
Company Politics and Six Sigma
No grouping of human beings is without some amount of politics. Managing deployment of Six Sigma in your organization will unavoidably run into some personal issues and conflict. However, with deft handling of the personal and political issues that come up, along with patience and perseverance, your Six Sigma deployment will not get derailed.Political factors that can affect a Six Sigma project include personal resistance to change, inflexible company policies, and incompatibility with existing organizational methods and goals. Not surprisingly, all of these factors also affect business processes of any kind. They are not unique to Six Sigma. This is one of Six Sigma's strengths: realistically acknowledging the way politics work in an organization. Six Sigma is not just number crunching. It understands the importance of and encourages the involvement of people throughout and at all levels of the organization working together toward a
mental they arNo grouping of human beings is without some amount of politics. Managing deployment of Six Sigma in your organization will unavoidably run into some personal issues and conflict. However, with deft handling of the personal and political issues that come up, along with patience and perseverance, your Six Sigma deployment will not get derailed.Political factors that can affect a Six Sigma project include personal resistance to change, inflexible company policies, and incompatibility with existing organizational methods and goals. Not surprisingly, all of these factors also affect business processes of any kind. They are not unique to Six Sigma. This is one of Six Sigma's strengths: realistically acknowledging the way politics work in an organization. Six Sigma is not just number crunching. It understands the importance of and encourages the involvement of people throughout and at all levels of the organization working together toward a
Zipper Plastic Bags - 10 Tips To Reduce Your Cost
The price of zipper plastic bags has been increasing for over a year. Hurricanes Katrina and Rita knocked out or severely damaged plastic manufacturers who produce key resins which made the price climb even higher. Even though those events happened about a year ago, their effects can still be felt today. Further, with the instability in the Middle East, there is no telling where the price of zipper plastic bags, also known as zip seal bags, will go as oil is a critical ingredient With this in mind here are 10 quick tips you can use to minimize the impact on your operation and reduce your cost.1. Experiment with different film thicknesses. Many companies feel they get better protection with a thicker bag. This is not necessarily the case. The material used to make your zip seal bags determines the strength and barrier properties, not the thickness. Thicker does not necessarily mean better.2. Rely on your manufacturer
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The price of zipper plastic bags has been increasing for over a year. Hurricanes Katrina and Rita knocked out or severely damaged plastic manufacturers who produce key resins which made the price climb even higher. Even though those events happened about a year ago, their effects can still be felt today. Further, with the instability in the Middle East, there is no telling where the price of zipper plastic bags, also known as zip seal bags, will go as oil is a critical ingredient With this in mind here are 10 quick tips you can use to minimize the impact on your operation and reduce your cost.1. Experiment with different film thicknesses. Many companies feel they get better protection with a thicker bag. This is not necessarily the case. The material used to make your zip seal bags determines the strength and barrier properties, not the thickness. Thicker does not necessarily mean better.2. Rely on your manufacturer
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