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Add You - Public Relations Primer Part III: 10 Don'ts
What you need to know before you even think of joining Trump UniversityThere's a lot of people who want to join Trump University, and for good reason. Donald Trump has made a name for himself, not only in real estate development, but also in prime time television, through his syndicated reality show, The Apprentice.But
5. Don’t hold back. Don’t withhold your “best stuff” for another day, or for paying clients. This is your spotlight, your moment – use it! Share the best of your knowledge with the media – they’ll value you more.
6. Don’t be leisurely. If a reporter calls, return the call promptly – within a
This article relates to the Compensation and Benefits competency, commonly evaluated in employee satisfaction surveys. It tells the story of a company that needed to attract new employees and discovered how a competitive wage and benefits package was integral to this process. The Compensation and Benefits competency focuses in detail o
1. Don’t make the story about you. The media care about, and want to use, your knowledge and expertise. Build your media pieces around the topics that the public, and the media, want to learn more about – not around announcements about the latest award you’ve won.
2. Don’t misunderstand the process. The media will quote and feature you if you can deliver information their audiences need. They have no obligation to use you because you took out an ad, or because you play golf with the publisher.
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only do one story at a time, and they are deadline-pressured. Subtlety and complexity are usually your enemies.
4. Don’t wander, or help reporters wander. In every interview, walk in knowing by heart your main point or message, and two or three key facts that support it. Make sure you say them, repeat them, and be sure the reporter gets them. Don’t drift all over the topic’s landscape.
5. Don’t hold back. Don’t withhold your “best stuff” for another day, or for paying clients. This is your spotlight, your moment – use it! Share the best of your knowledge with the media – they’ll value you more.
6. Don’t be leisurely. If a reporter calls, return the call promptly – within an
Bootstrapping a business startup does not necessarily mean that you are unable to find traditional sources of capital. It may mean that you are clever, or that you know a bargain when you see it, or that you are the type of person who derives a certain satisfaction from crafting something using your own hands and vision, from scratch.
2. Don’t misunderstand the process. The media will quote and feature you if you can deliver information their audiences need. They have no obligation to use you because you took out an ad, or because you play golf with the publisher.
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only do one story at a time, and they are deadline-pressured. Subtlety and complexity are usually your enemies.
4. Don’t wander, or help reporters wander. In every interview, walk in knowing by heart your main point or message, and two or three key facts that support it. Make sure you say them, repeat them, and be sure the reporter gets them. Don’t drift all over the topic’s landscape.
5. Don’t hold back. Don’t withhold your “best stuff” for another day, or for paying clients. This is your spotlight, your moment – use it! Share the best of your knowledge with the media – they’ll value you more.
6. Don’t be leisurely. If a reporter calls, return the call promptly – within a
There are two kinds of capital: debt and equity. Both kinds are typically used by a company during its lifetime. Lenders have different objectives than investors and therefore look at different factors about a company when deciding whether or not to invest or make a loan.Debt Debt is money borrowed, which must be repaid
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only do one story at a time, and they are deadline-pressured. Subtlety and complexity are usually your enemies.
4. Don’t wander, or help reporters wander. In every interview, walk in knowing by heart your main point or message, and two or three key facts that support it. Make sure you say them, repeat them, and be sure the reporter gets them. Don’t drift all over the topic’s landscape.
5. Don’t hold back. Don’t withhold your “best stuff” for another day, or for paying clients. This is your spotlight, your moment – use it! Share the best of your knowledge with the media – they’ll value you more.
6. Don’t be leisurely. If a reporter calls, return the call promptly – within a
Have you ever purchased a coffee from Starbucks?How come they can charge you five times what it’s worth and we still go and buy it? Ever wondered what’s going on here?Well, the reason is: they are not just selling coffee – they are selling us a lifestyle.Their pos
4. Don’t wander, or help reporters wander. In every interview, walk in knowing by heart your main point or message, and two or three key facts that support it. Make sure you say them, repeat them, and be sure the reporter gets them. Don’t drift all over the topic’s landscape.
5. Don’t hold back. Don’t withhold your “best stuff” for another day, or for paying clients. This is your spotlight, your moment – use it! Share the best of your knowledge with the media – they’ll value you more.
6. Don’t be leisurely. If a reporter calls, return the call promptly – within a
Building a small business is hard work. In the initial period of most small businesses, one or two people are trying to do everything until the business grows enough to diversify functions and hire assistance. While you are trying to develop products and/or services, you are also trying to build infrastructure to support the business
5. Don’t hold back. Don’t withhold your “best stuff” for another day, or for paying clients. This is your spotlight, your moment – use it! Share the best of your knowledge with the media – they’ll value you more.
6. Don’t be leisurely. If a reporter calls, return the call promptly – within an hour or two, at most. They’ll find someone else to use if you don’t.
7. Don’t overreach your knowledge. Talk to the media only about what you know best. If it’s outside your core expertise, give it a pass – better yet, steer the reporter to a more appropriate resource. You’ll score big points. Who wants to come across sounding ill-informed?
8. Don’t send the reporter down an unproductive trail. Sure, you want to help a reporter do his or her job better. But that doesn’t mean you have to coax them to interview a direct competitor, or someone else in the field who is likely to oppose or contradict you in print.
9. Don’t try to fool a reporter or hide key facts. They usually find out anyway.
10. Finally, don’t forget who gave you good coverage. Remember and reward reporters who feature you – not with gifts or anything inappropriate, but with kind thank-yous, and frequent suggestions and information for future stories, even if they may not involve you directly. Reporters value information and ease of access to it – deliver that, and you’ll be a media favorite.
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