Tags |
|
|
Links |
|
|
Add You - A Simple Formula for Success
As I sat at lunch with the young insurance executive, he raised a question. He had an exclusive contract with an insurance company to sell only their products, but his agents wanted to sell a competitive product as well. My friend wanted to know if it would be morally right to do this through another company in which he had a vested interest. I reminded him that he ha
What will you do with your new message? You will carry it to the attention of your priority audience. You’ll use communications tactics that are credible in the eyes of the receiver, and effective in reaching him or her. You’ll also want tactics that st
Many industrial machines using compressed air as an energy source, use air cylinders or other pneumatic actuators to do the actual work.Compressed air is 'explosive' as it moves from high pressure to low pressure on it's way back to atmosphere. That means when the air valve shifts and air flows to the cylinder, the cylinder piston and rod moves extremely quickly.
How? By staying in touch with their most important external audiences and by carefully monitoring their perceptions about the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.
Could there be an angle here for your business?
What I mean is, once you interact with, then learn what that key target audience of yours believes about you and your organization, a corrective public relations goal – a specific behavior change -- can be established.
Which then requires that you identify a strategy. There are just three choices here, create opinion where none exists, change existing opinion, or reinforce it.
It’s a logical sequence. With your goal and strategy now set, you need persuasive messages with a good chance of moving perceptions (and thus behaviors) in your organization’s direction. But you must make sure the messages talk not only to the current topic at issue, but to any misconceptions or inaccuracies encountered during your information gathering, and to any problems that might be brewing.
What will you do with your new message? You will carry it to the attention of your priority audience. You’ll use communications tactics that are credible in the eyes of the receiver, and effective in reaching him or her. You’ll also want tactics that sta
Some will blame current economic pressure on a subprime market that was more enthusiastic than realistic. Housing starts are down with consumer confidence following suit. According to The Conference Board its “March [2007] consumer confidence index fell to 107.2, the lowest level since November and a decline that was larger than Wall Street expected.”The good news
Could there be an angle here for your business?
What I mean is, once you interact with, then learn what that key target audience of yours believes about you and your organization, a corrective public relations goal – a specific behavior change -- can be established.
Which then requires that you identify a strategy. There are just three choices here, create opinion where none exists, change existing opinion, or reinforce it.
It’s a logical sequence. With your goal and strategy now set, you need persuasive messages with a good chance of moving perceptions (and thus behaviors) in your organization’s direction. But you must make sure the messages talk not only to the current topic at issue, but to any misconceptions or inaccuracies encountered during your information gathering, and to any problems that might be brewing.
What will you do with your new message? You will carry it to the attention of your priority audience. You’ll use communications tactics that are credible in the eyes of the receiver, and effective in reaching him or her. You’ll also want tactics that st
It is not always the easiest thing to raise money. You need to take into considerations your budget, your time and your volunteer base. By following along with your must knows you will be able to build and run a successful fundraising campaign.Always have a goal in mind. It is easier for both you the fundraiser and the giver if you can see an end in site. This
Which then requires that you identify a strategy. There are just three choices here, create opinion where none exists, change existing opinion, or reinforce it.
It’s a logical sequence. With your goal and strategy now set, you need persuasive messages with a good chance of moving perceptions (and thus behaviors) in your organization’s direction. But you must make sure the messages talk not only to the current topic at issue, but to any misconceptions or inaccuracies encountered during your information gathering, and to any problems that might be brewing.
What will you do with your new message? You will carry it to the attention of your priority audience. You’ll use communications tactics that are credible in the eyes of the receiver, and effective in reaching him or her. You’ll also want tactics that st
Today’s small businesses are finding new ways to interact with their customers. These interactions can be as simple as providing an interesting bit of how-to knowledge or as complex as developing a way of rapidly identifying a returning customer. The first challenge is to personalize the interaction with each customer. Personalization is the ability to customize the way
What will you do with your new message? You will carry it to the attention of your priority audience. You’ll use communications tactics that are credible in the eyes of the receiver, and effective in reaching him or her. You’ll also want tactics that st
If you are one of those people, who cannot imagine life without adventure and adventure without the water then possessing a boat becomes almost imperative for you. Going for long boat rides alone or with your loved ones into unknown territories can only get your adrenaline racing.To make the entire tryst a memorable experience, you must have a boat that is not onl
What will you do with your new message? You will carry it to the attention of your priority audience. You’ll use communications tactics that are credible in the eyes of the receiver, and effective in reaching him or her. You’ll also want tactics that stand a good chance of moving opinion in that target audience, on the topic at issue, in your direction.
Fortunately, there are many communications tactics to choose from: newsworthy announcements, letters-to-the-editor, news releases, radio and newspaper interviews, brochures, speeches and on and on.
Now, you’re back to the monitoring mode as you interact once again with members of the key target audience. With your communications tactics hammering away, you keep one eye peeled for signs of target audience opinion shifts in your direction. The other eye, (and ears) stay alert for any references by print and broadcast media, or other local thoughtleaders to your carefully prepared message.
The bottom line is, are perceptions and behaviors within the target audience being modified? If not, adjustments to your communications tactics – often a big increase in, and wider selection -- must be made. Your message may also need to be sharpened and its factual basis strengthened.
Gradually, you’ll begin to notice changes in opinion starting to appear along with a growing receptiveness to those messages of yours. This is
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/34183/addyou-A-Simple-Formula-for-Success.html">A Simple Formula for Success</a>
BB link (for phorums):
[url=http://www.addyou.info/article/34183/addyou-A-Simple-Formula-for-Success.html]A Simple Formula for Success[/url]
Related Articles:
The Time Dimension - Presented Versus 1991 Zip Codes
Truth In Advertising Law - Information Every Advertiser Should Know
Starting A New Business - Who Do You Tell and How
Bookmark it:
|