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Add You - Add Some Firepower to your PR
Negotiating means bargaining, give-and-take - and striking a deal that leaves all parties to a transaction happy with the outcome!Bargaining touches all aspects of life, from the kids promising to be quiet during your television programme in exchange for an increase in pocket money, to the boss offering an extra day off to any employee willing to take his place at a forthcoming seminar.Negotiating is a two-way process between parties who bargain until a middle point - a compromise - is reached which leaves everyone happy. So what's involved?Whoever you're bargaining with, there are ways to spin the odds in your favour; subtle techniques that can make all the difference between getting what you want and being dissatisfied with a d
As you add such firepower, you should see stronger relationships with
You may have read one of my previous articles on career transitioning which described how to create complementary careers for yourself. This article will introduce you to three people I call Fearless Flyers because they have taken the leap of faith that many of us would only dream of considering.Fearless Flyer #1 worked for a big gym equipment manufacturer. In fact, she was a regional sales manager for them, doing quite well with sales, I might add. As she visited various gyms, she observed people using the facilities. She realized that people were staying inside buildings working towards their health rather than being outside and getting the extra benefits to their well-being from what the outdoors had to offer. She wanted to be outside in n
But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in showroom visits, or capital givers and specifying sources looking your way.
As you add such firepower, you should see stronger relationships with
Mingling is an important business skill in your new computer consulting business. In fact two of the most important marketing activities you will do are networking and relationship marketing. Mingling is key to your success with both of these.Even if you don't feel confident with social mingling, you need to do it. It is not an option. Some of your most important contacts will come from chance encounters at networking events. You don't want to miss out on these types of opportunities because you succumb to shyness or a lack of confidence.Mingling is not always fun - sometimes you have to force yourself to do it. The good thing is, the more you do it the better you get. Attend as many events as you can, breakfast meetings, luncheon
But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in showroom visits, or capital givers and specifying sources looking your way.
As you add such firepower, you should see stronger relationships with
Conflict is an ever-present reality whenever people work together. It can manifest itself in differences of view, differences of opinion, differences of personality, and differences of interest. But conflict doesn’t have to be destructive. If the right options are chosen to handle conflict – either as a strategy or as a tactical choice – the result can be of huge benefit to both sides. These are the 7 options you have.1. No Deal. A no-deal outcome to a conflict means that the status quo is confirmed and nothing changes. No-deal is rarely a successful end to a conflict unless during discussions it becomes clear there is no advantage for you in continuing. No-deal, in the sense of walkaway power, can also be used tactically at any stage of t
As you add such firepower, you should see stronger relationships with
I attended a “Sales Focus” seminar a few years back in which the speaker asked this key question. “Why, based on all the competitive alternatives available to me, would I want to buy from you?” What a great question.Most of the participants in the room couldn’t come up with anything beyond – “We’ve only got experienced professionals on staff.”; “We use proven methodologies.”; “We’ve got a reputation in the marketplace for delivering value-added services.” or “We’re totally committed to our clients’ success.”To which the speaker replied, “Excuse me, but who’s not saying those things?”You must be able to clearly define what differentiates you from your competitors in the marketplace. If you’re not clear, ho
As you add such firepower, you should see stronger relationships with
Increasing Customer Retention with an Adequate Return PolicyProduct returns and exchanges are a necessary evil in doing business. The method in which a merchant handles returns plays a key role in the company’s customer loyalty. Good return policies equal good return customers. As with most systems in business, consumers model the 80/20 rule; 80% of sales come from 20% of the customers. With these types of numbers, every customer should be regarded as a valuable asset. Having a solid return policy will dramatically affect the rate of a company’s customer retention.It is popular sales rhetoric that a satisfied customer tells no one, but a dissatisfied customer goes out and tells ten of his friends. That number can gro
As you add such firepower, you should see stronger relationships with educational, labor, financial and healthcare interests; new community service and sponsorship opportunities; improved relations with government agencies and legislative bodies; enhanced activist group relations, and expanded feedback channels, not to mention new thoughtleader and special event contacts.
And here's the key that can unlock such a bonanza, the underlying premise of public relations: people act on their own perceptio
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