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Add You - Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.PR practitioners are aware of how best to carry this out when dealing within their own natio
What documents do you have have/need? (Does the reporter have a document you haven’t seen? Have them fax or e-mail a copy before the interview.)
When will the story run? How long will it be? (There’s a big difference between
In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem. Then you need to build awareness that your solution is relatively pain-free, seamless, affordable, and gives companies good return on investment. This article will show you ways to do that.Seminar Marketing
• Anticipate the toughest questions and prepare/rehearse your answers in advance. Know going in what YOUR goal is for the interview. Are you releasing new information or reacting to an event or story that’s already out there?
• Be able to cover key points in a conversational manner. Don’t memorize. It will sound like it.
• Collect information from the reporter before the interview…
What is the deadline?
What is the story about? What is the hook/interest angle?
How do I fit into the story? What do you want? Quote? Statement? Interview?
Who else have you spoken with? What did they say? (This will also give an indication of where the story is heading. Are the other interviewees credible?)
What documents do you have have/need? (Does the reporter have a document you haven’t seen? Have them fax or e-mail a copy before the interview.)
When will the story run? How long will it be? (There’s a big difference between
If you want to stay healthy as a business, it is necessary to provide some basic training to your customers on how they should do business with you.Let's look at an example of how we train our customers to create problems for us. Suppose you have a policy of invoicing your customers on the first of the month and your terms are "Due Upon Receipt."Very rarely does a customer drop ev
• Anticipate the toughest questions and prepare/rehearse your answers in advance. Know going in what YOUR goal is for the interview. Are you releasing new information or reacting to an event or story that’s already out there?
• Be able to cover key points in a conversational manner. Don’t memorize. It will sound like it.
• Collect information from the reporter before the interview…
What is the deadline?
What is the story about? What is the hook/interest angle?
How do I fit into the story? What do you want? Quote? Statement? Interview?
Who else have you spoken with? What did they say? (This will also give an indication of where the story is heading. Are the other interviewees credible?)
What documents do you have have/need? (Does the reporter have a document you haven’t seen? Have them fax or e-mail a copy before the interview.)
When will the story run? How long will it be? (There’s a big difference between
A unique service that is being used by many professionals today is the Business Center. With so many business professionals working from their homes or on the go, the Business Center has evolved into a popular alternative to leasing a permanent office. It provides a creative solution which benefits the small business owner tremendously.What is a Business Center?A Business Center
• Be able to cover key points in a conversational manner. Don’t memorize. It will sound like it.
• Collect information from the reporter before the interview…
What is the deadline?
What is the story about? What is the hook/interest angle?
How do I fit into the story? What do you want? Quote? Statement? Interview?
Who else have you spoken with? What did they say? (This will also give an indication of where the story is heading. Are the other interviewees credible?)
What documents do you have have/need? (Does the reporter have a document you haven’t seen? Have them fax or e-mail a copy before the interview.)
When will the story run? How long will it be? (There’s a big difference between
The job interview tends to be where the job is won or lost.Often, you don’t get a lot of valuable feedback from a company after you’ve interviewed with them but have been told you didn’t get the job.Sometimes they will simply tell you they’ve decided to hire someone else who they felt best suited their requirements, other times they might throw you a bone and give you a hint as to
What is the deadline?
What is the story about? What is the hook/interest angle?
How do I fit into the story? What do you want? Quote? Statement? Interview?
Who else have you spoken with? What did they say? (This will also give an indication of where the story is heading. Are the other interviewees credible?)
What documents do you have have/need? (Does the reporter have a document you haven’t seen? Have them fax or e-mail a copy before the interview.)
When will the story run? How long will it be? (There’s a big difference between
Well, here it is, as promised.Yesterday...I promised that I would tell you why good Yellow Pages Advertisements separate themselves from the rest of the very large pack.Two primary reasons:1) Use a Benefit - laden headline instead of the boring "Dr. John's Chiropractic Clinic, Open 7,000 hours" headline you see. Get to the benefits, what does your
What documents do you have have/need? (Does the reporter have a document you haven’t seen? Have them fax or e-mail a copy before the interview.)
When will the story run? How long will it be? (There’s a big difference between a minute-thirty TV news story, and a long, background article in the morning paper.)
• Have a mini-tape recorder handy. Tell the reporter that you’ll be taping the interview, so you have a copy of what is said. This lets her know you’re not a rookie.
• Beware of the reporter on a “fishing expedition”. Wide-ranging, vague questions can be tricky and potentially dangerous. Reporters are fond of “What if” scenarios or “Could it happen here?” Clarify what she’s going for. “I think what you’re asking is…” It’s O.K. to admit you don’t understand the question or can’t predict the future. If you find the interview veering off-course, bring it back on track. “You said we’d be talking about X and I’ll be happy to answer your questions about that.”
• Don’t say “off the record” or believe something will be “off the record.” There’s no such thing as “off the record.”
• Use simple terminology. If the subject is complicated, and the reporter is not up to speed, provide a simple verbal primer on the topic before the interview begins or give the reporter a handout of key information.
• Practice. Attend media training. See yourself on camera so you know what the audience will see.
The simple strategy of “t
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