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Add You - Five Great News Stories You're Sitting On Right Now
1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery of standard products. If you wait until the last minute, your choices will be limited and you may pay more. When creating custom items, it can take 12 weeks or more shipping from overseas sources.3. Involve your target audience. Be creative in how you distribute your promotional products and make it a memorable experience for the recipient. Also create an "out of box" experience whenever possible by creatively packagi
Disgruntled PR people are often being beaten hard with large sticks by CEOs and senior management who just don’t ‘get media’, so their persistence is somewhat understandable.
But 9.98 times out of 10 the PR exec is simply not going to get what they want - some kind of full-page, front-cover apology and glowing testimonial signed by the publisher himself printed with a photo of the editor’s public execution.
Every time I let them down I did say: “Write in - we’re always keen to receive letters to the editor.” I’d guess one in 20 actually went ahead and did so, but you know what? If every one of them wrote in
Spiral Binders are known for durability. They are most widely used in blank notebooks. Spiral notebooks prove to be quite handy when you need to take quick notes. Spiral Binders are basic constructions of loose-leaf paper bound by a spring-like wire that runs through the holes along the sides of the pages. These wires could be made of either plastic or metal.Spiral binding is a great way to present documents in a long-lasting and attention-getting way. They are ideal for intensive use and perfect for all environments. They are designed in such a manner that they are able to provide the highest standards of quality for all types of mid-volume binding. Besides notebooks, these are often used for preserving and organizing documents like q
The problem is it’s often dull news which is ignored by all except the industry press and quite rightly so in most cases. If you land a contract, you issue a press release. If you take on a new senior sales rep, you issue a press release. Attending an exhibition? Press release, natch. These are simply announcements that you are doing what you do, that it’s business as usual.
With a little lateral thinking, however, you could be issuing press releases throughout the year which present topics and subjects that’ll have editors from all disciplines chasing you for the full story. Below I’ve presented just five brainstormers to get the creative juices flowing.
• Your Survey Says...
Even though I know nothing about your company, the odds are that you have the time and resources to carry out a survey which could get you some coverage if it’s implemented and reported properly.
Concentrate on your niche, whether that’s your industry or expertise. Keep it relatively simple, but ensure the final results have the potential to grab headlines. For example, if you’re a butcher, you could ask 100 people if they would give up bacon if their partner issued an ultimatum. ‘4 Out of 10 Choose Bacon Over Marriage’ is going to get an editor’s attention!
But be honest about your methodology. If you’ve simply polled a handful of your colleagues, don’t try to pass it off as a six-month research project.
Some journalists won’t touch a survey story with a barge poll unless it’s been carried out with the kind of planning that goes into a Nasa shuttle launch, but others might find it useful, particularly if it’s a fun subject and doesn’t take itself too seriously.
• Your Opinion Counts
Surf the major news sites - try Google News for starters:
http://news.google.com/nwshp?hl=en&gl=us
Ask yourself what you or your boss would have to say about the main news stories of the day. Or perhaps a current event impacts directly on your industry. Pretty soon you’re going to have a story to tell.
A property solicitor in Scotland did this and the resulting story is great - here’s the intro:
“Scottish property solicitor criticises Gordon Brown's tax U-turn.
A leading Scottish property solicitor has criticised Chancellor of the Exchequer Gordon Brown’s decision to abolish without notice the exemption for deprived areas from Stamp Duty Land Tax (SDLT), saying that the measure would have an adverse impact upon the commercial property market in Scotland.”
Full story: http://www.clickpress.com/releases/Detailed/542005cp.shtml
• Your Opinion Counts 2 - Straight to the Editor’s Desk
While serving as editor of business magazines in the past, there have been times when PR companies have contacted me following publication with some kind of gripe regarding coverage of their company or client.
Disgruntled PR people are often being beaten hard with large sticks by CEOs and senior management who just don’t ‘get media’, so their persistence is somewhat understandable.
But 9.98 times out of 10 the PR exec is simply not going to get what they want - some kind of full-page, front-cover apology and glowing testimonial signed by the publisher himself printed with a photo of the editor’s public execution.
Every time I let them down I did say: “Write in - we’re always keen to receive letters to the editor.” I’d guess one in 20 actually went ahead and did so, but you know what? If every one of them wrote in
The population of students starting their own businesses after graduation and even while studying is showing an increasing trend. I can't prove this fact with statistics and studies conducted, but it seems to be pretty prevalent in our culture today. With stories of more and more young millionaires born every minute, I dare say more and more people are in their golden years during their roaring twenties.To start with, the idea of attaining financial freedom early in life is indeed romantic, which explains why it is easily embraced. Also, the fact that one has lots of opportunities in their early years to make mistakes and explore new ground and to pick themselves up again after failure is an encouraging situation for budding entreprene
• Your Survey Says...
Even though I know nothing about your company, the odds are that you have the time and resources to carry out a survey which could get you some coverage if it’s implemented and reported properly.
Concentrate on your niche, whether that’s your industry or expertise. Keep it relatively simple, but ensure the final results have the potential to grab headlines. For example, if you’re a butcher, you could ask 100 people if they would give up bacon if their partner issued an ultimatum. ‘4 Out of 10 Choose Bacon Over Marriage’ is going to get an editor’s attention!
But be honest about your methodology. If you’ve simply polled a handful of your colleagues, don’t try to pass it off as a six-month research project.
Some journalists won’t touch a survey story with a barge poll unless it’s been carried out with the kind of planning that goes into a Nasa shuttle launch, but others might find it useful, particularly if it’s a fun subject and doesn’t take itself too seriously.
• Your Opinion Counts
Surf the major news sites - try Google News for starters:
http://news.google.com/nwshp?hl=en&gl=us
Ask yourself what you or your boss would have to say about the main news stories of the day. Or perhaps a current event impacts directly on your industry. Pretty soon you’re going to have a story to tell.
A property solicitor in Scotland did this and the resulting story is great - here’s the intro:
“Scottish property solicitor criticises Gordon Brown's tax U-turn.
A leading Scottish property solicitor has criticised Chancellor of the Exchequer Gordon Brown’s decision to abolish without notice the exemption for deprived areas from Stamp Duty Land Tax (SDLT), saying that the measure would have an adverse impact upon the commercial property market in Scotland.”
Full story: http://www.clickpress.com/releases/Detailed/542005cp.shtml
• Your Opinion Counts 2 - Straight to the Editor’s Desk
While serving as editor of business magazines in the past, there have been times when PR companies have contacted me following publication with some kind of gripe regarding coverage of their company or client.
Disgruntled PR people are often being beaten hard with large sticks by CEOs and senior management who just don’t ‘get media’, so their persistence is somewhat understandable.
But 9.98 times out of 10 the PR exec is simply not going to get what they want - some kind of full-page, front-cover apology and glowing testimonial signed by the publisher himself printed with a photo of the editor’s public execution.
Every time I let them down I did say: “Write in - we’re always keen to receive letters to the editor.” I’d guess one in 20 actually went ahead and did so, but you know what? If every one of them wrote in
I read earlier this year that the Palestinian Prime Minister had received support from militants to give up their weapons in exchange for government jobs. On face value it struck me as a stark example of the difference between a person's interest and position. The position of the "militants" is well publicised, their interests however, appear to be more personal. Job security providing an income to support their families is closer to their interest.In negotiations, we often concentrate on positions rather than interests and we get a negotiation result which does not extract the greatest possible value out of the negotiation and may damage relationships.In "Getting to Yes: Negotiating Agreement Without Giving In", a classic text
Some journalists won’t touch a survey story with a barge poll unless it’s been carried out with the kind of planning that goes into a Nasa shuttle launch, but others might find it useful, particularly if it’s a fun subject and doesn’t take itself too seriously.
• Your Opinion Counts
Surf the major news sites - try Google News for starters:
http://news.google.com/nwshp?hl=en&gl=us
Ask yourself what you or your boss would have to say about the main news stories of the day. Or perhaps a current event impacts directly on your industry. Pretty soon you’re going to have a story to tell.
A property solicitor in Scotland did this and the resulting story is great - here’s the intro:
“Scottish property solicitor criticises Gordon Brown's tax U-turn.
A leading Scottish property solicitor has criticised Chancellor of the Exchequer Gordon Brown’s decision to abolish without notice the exemption for deprived areas from Stamp Duty Land Tax (SDLT), saying that the measure would have an adverse impact upon the commercial property market in Scotland.”
Full story: http://www.clickpress.com/releases/Detailed/542005cp.shtml
• Your Opinion Counts 2 - Straight to the Editor’s Desk
While serving as editor of business magazines in the past, there have been times when PR companies have contacted me following publication with some kind of gripe regarding coverage of their company or client.
Disgruntled PR people are often being beaten hard with large sticks by CEOs and senior management who just don’t ‘get media’, so their persistence is somewhat understandable.
But 9.98 times out of 10 the PR exec is simply not going to get what they want - some kind of full-page, front-cover apology and glowing testimonial signed by the publisher himself printed with a photo of the editor’s public execution.
Every time I let them down I did say: “Write in - we’re always keen to receive letters to the editor.” I’d guess one in 20 actually went ahead and did so, but you know what? If every one of them wrote in
It is likely that your company already has many rules and regulations that are in effect for its employees. Whether or not it's acceptable to smoke in the building, where and when employees are allowed to eat lunch, and even as simple as what time the employee should report to work each day, there are many rules that most of the employees already know.There may also be many other rules and regulations your company has that perhaps the employees are not as familiar with, and this means that each time an issue arises, the owner, the human resources director, or a manager has to figure out what these rules are as you go along.On top of all the above, there may be laws at the federal, state, and local level with which your company i
A property solicitor in Scotland did this and the resulting story is great - here’s the intro:
“Scottish property solicitor criticises Gordon Brown's tax U-turn.
A leading Scottish property solicitor has criticised Chancellor of the Exchequer Gordon Brown’s decision to abolish without notice the exemption for deprived areas from Stamp Duty Land Tax (SDLT), saying that the measure would have an adverse impact upon the commercial property market in Scotland.”
Full story: http://www.clickpress.com/releases/Detailed/542005cp.shtml
• Your Opinion Counts 2 - Straight to the Editor’s Desk
While serving as editor of business magazines in the past, there have been times when PR companies have contacted me following publication with some kind of gripe regarding coverage of their company or client.
Disgruntled PR people are often being beaten hard with large sticks by CEOs and senior management who just don’t ‘get media’, so their persistence is somewhat understandable.
But 9.98 times out of 10 the PR exec is simply not going to get what they want - some kind of full-page, front-cover apology and glowing testimonial signed by the publisher himself printed with a photo of the editor’s public execution.
Every time I let them down I did say: “Write in - we’re always keen to receive letters to the editor.” I’d guess one in 20 actually went ahead and did so, but you know what? If every one of them wrote in
Home office shredders are light volume shredders. They are used at places where documents are to be shredded periodically. These shredders are also known as deskside shredders. They are more suitable for personal or home office use and most of them are designed to fit under a desk. Some of these shredders have cabinets which function as convenient waste paper bins. Most home office shredders use a combination of plastic and metal gears.The CD/DVD/paper shredder is a home office shredder. It can shred up to seven folded sheets of paper at a time and can also convert CDs, DVDs and credit cards into confetti. It is a tabletop shredder that ensures total document security. The cross-cutting heads of this shredder can slice paper, rubber ba
Disgruntled PR people are often being beaten hard with large sticks by CEOs and senior management who just don’t ‘get media’, so their persistence is somewhat understandable.
But 9.98 times out of 10 the PR exec is simply not going to get what they want - some kind of full-page, front-cover apology and glowing testimonial signed by the publisher himself printed with a photo of the editor’s public execution.
Every time I let them down I did say: “Write in - we’re always keen to receive letters to the editor.” I’d guess one in 20 actually went ahead and did so, but you know what? If every one of them wrote in I would almost certainly have printed them all. Good editors embrace transparency - if you disagree with them or their reporters they’re likely to print your letter.
• Happy Birthday
At the very most you’re 364 days away from some company milestone and if you put your mind to it you may find a few anniversaries just around the corner.
Don’t limit yourself to the xx years since the company was launched, how about the anniversary of the company’s first profit, a look back at the day the company took on its 10th employee, or the date a key contract was secured.
Then tell the tale of how your company has developed since this date. Be sure to include some drama, the good times and the bad, and plenty of meaty quotes from the most senior talking heads.
• Make a Date
Hunt for an angle based on some future date that is covered in one way or another by local and national press.
Browse some of these major online almanacs for inspiration:
http://www.infoplease.com/dayinhistory/
http://www.scopesys.com/anyday/
http://www.nytimes.com/learning/general/onthisday/archive.html
What you’re doing here is following the Happy Birthday strategy, but looking for external hooks on which to hang your news release.
Local newspapers in particular like to keep an eye on the calendar, so if you can provide your neighbourhood newspaper with a story, photo opportunity or news release and photo package related to a particular event, celebration or holiday, you could get some great quality local coverage.
• Only Five?
Trawl the internet for reasons to write a press release and you’ll come up with dozens of lists. Some of them provide 30 plus reasons to issue a release, but the vast majority of them require you to have “done something”. They are reactive reasons, rather than proactive.
The reasons given above can be put into action today - you don’t have to wait to secure a new contract or make a high-level appointment to get ink.
You might not have known you were sitting on those news stories, but there’s no time like the present to tip off the press that you have them.
Copyright © 2005 George Hopkin
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