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Add You - TV Reporter Shares the Secrets to Getting Covered on the News
The military has a term for moving personal equipment form place to place that backpackers have adopted – humping your hear. There’s something about the phrase that suggests effort, and that is certainly true. Hauling personal gear for camping and hiking can be one of the less thrilling parts of the backpacking experience.In order to minimize the downside of backpacking, give some thought to what you tru
1) BE UNUSUAL
The old adage about "Man bites dog" sti
I thought I'd write about a common challenge: meeting new people.But a curious thing happened.As I was writing, I made a typo and ended up with an very interesting title: My Biggest Challenge In Business Networking Is Me (it was supposed to be "My Biggest Challenge In Business Networking Is Meeting New People".)Well, this was too good a topic to pass up. So let's talk about how we can be our
After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" stil
Salary and Benefits NegotiationOne of the most difficult aspects of job searching for many people, especially those who are just starting out or who are making a mid-career change, is actually the salary and benefits negotiation aspect. This is true partly because some people are just naturally uncomfortable with negotiation in general and also because they may not feel knowledgeable enough about the job m
After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" sti
In January of 2005, The Charlotte Observer reported, "This faith-in-the-workplace movement stretches from the White House to Ford Motor Co. to Coke... It can range from lunchtime Bible studies to company service projects to mission statements that honor God."The New York Times Magazine, Oct, 2004, wrote, "Thousands of businesses and other entities, from one-man operations to global corporations to division
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" sti
Embossing is a method to accentuate a particular part to make it visible. It is a technique that creates a raised image or text on metals and non-metals using embossing powder, tools, dies, stamps and embossing stencils. Embossing letters and designs can be felt and seen on the surface. It adds an element of class and elegance by embossing your artistic creations.Embossing tools are used for creating embos
So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
1) BE UNUSUAL
The old adage about "Man bites dog" sti
Who doesn’t love a sale? Grand Opening sales, Clearance sales, and others that I’ve never taken advantage of -- Midnight sales! We all love to get quality for a lesser price. Bargains have become part of the American lifestyle and with it the added bonus of bragging rights… “I bought the exact same car but I paid less than you did”.Sales are good for the business owner too. It brings in needed cash flo
1) BE UNUSUAL
The old adage about "Man bites dog" still holds true. The news doesn't cover what's normal. We cover the abnormal.
PR whiz Carolyn Alvey knew this when she was trying to raise money for a charity several years ago. Instead of holding a garage sale, she sent out a press release announcing a "Celebrity Garage Sale." Everything from Bob Hope's old golf clubs to Roger Staubach's long-neglected neckties were for sale. By making an ordinary garage sale extraordinary, the medi
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