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Add You - Press Releases: Not Dead, Just Evolved
Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.Q1. Am I at the correct place? What you sell in your direct mail piece needs to match what you sell on the landing page. Visually, this means that if you feature a photo of an iPod on your buckslip you should feature that same photo on your landing page. If your offline offer is for an interest rate of prime plus 1.8%, then your landing page needs to match that.
76 percent to find new sources and experts
73 percent to find press releases
68 million Americans go online daily
30 percent use a search engine to find information
27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend the power of your press releases b
Here's a great way to market and have FUN! Whether you are the 1-on-1 person or the person who loves to be in front of a group, focus on building relationships. Relationships, especially in a service business, are imperative in building your business. There is a business relationship called Strategic Partnership. Let's look at the difference of formal Partnership vs. Strategic PartnershipDefinition:Formal Partnership"A legal contract entered into by two or more persons in which each agrees to furnish a part of the capital and labor for a busines
Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor distributed. I take issue with this old-school thinking.
Now, inundating the media with press releases has not been a good practice since shortly after Edward Bernays opened the first PR firm in 1919. Any competent PR person has known for years that garnering media coverage almost never directly happens due to a press release. However, that is fodder for another article.
Lets talk about the evolution of the press release into a solid tool for helping organizations deliver key messages to multiple audiences in the digital age.
In the not-so-distant pre-Internet past, press releases were aimed solely at trade and consumer media outlets. The media acted as the gatekeepers, taking your information and making decisions about how, or if, to use it. Organizations today are able to bypass the media filter in a number of ways, thanks to the net.
Consider this: both journalists and consumers use the web for research. More than 550 million searches are done daily via the web. And, every month, US web-users conduct 27 million searches at Yahoo! News, Google News or other news search engines. According to recent surveys by Middleberg/Ross and the Pew Internet Project, we learn that:
98 percent of journalists go online daily
92 percent do it for article research
76 percent to find new sources and experts
73 percent to find press releases
68 million Americans go online daily
30 percent use a search engine to find information
27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend the power of your press releases be
If your business is located in one city, but many of your clients are located in another city, moving closer to your clients would be sensible. However, relocating might not be possible for your business for any number of reasons, such as the following:* There is a lack of funds to rent or own an office in a large city. * The city is too far away from your home. * You're unable to hire employees in a new location. * Your business is well established in its current location, so relocating the business entirely wouldn't be a wise move.These
Lets talk about the evolution of the press release into a solid tool for helping organizations deliver key messages to multiple audiences in the digital age.
In the not-so-distant pre-Internet past, press releases were aimed solely at trade and consumer media outlets. The media acted as the gatekeepers, taking your information and making decisions about how, or if, to use it. Organizations today are able to bypass the media filter in a number of ways, thanks to the net.
Consider this: both journalists and consumers use the web for research. More than 550 million searches are done daily via the web. And, every month, US web-users conduct 27 million searches at Yahoo! News, Google News or other news search engines. According to recent surveys by Middleberg/Ross and the Pew Internet Project, we learn that:
98 percent of journalists go online daily
92 percent do it for article research
76 percent to find new sources and experts
73 percent to find press releases
68 million Americans go online daily
30 percent use a search engine to find information
27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend the power of your press releases b
Youve got your business idea and enough money to get started everything started off well but now its less exciting and is getting more difficult to make those sales. So what do you do to make your business successful after the first enthusiasm starts to wear off?Set yourself achievable targets and give yourself a small reward for achieving them be it a few hours off, a new gadget or a night out. Just because you are the boss does not mean that you dont need to be motivated.Set yourself a working routine for the next three months make su
In the not-so-distant pre-Internet past, press releases were aimed solely at trade and consumer media outlets. The media acted as the gatekeepers, taking your information and making decisions about how, or if, to use it. Organizations today are able to bypass the media filter in a number of ways, thanks to the net.
Consider this: both journalists and consumers use the web for research. More than 550 million searches are done daily via the web. And, every month, US web-users conduct 27 million searches at Yahoo! News, Google News or other news search engines. According to recent surveys by Middleberg/Ross and the Pew Internet Project, we learn that:
98 percent of journalists go online daily
92 percent do it for article research
76 percent to find new sources and experts
73 percent to find press releases
68 million Americans go online daily
30 percent use a search engine to find information
27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend the power of your press releases b
An organization might not have been in the business for many long years, but if it has started off by investing in building a brand identity with a good logo design, the word "success" is not far away from it. Most business ventures start with negligible market share; it is only through the application of good marketing strategies, smart management decisions and constant dedicated effort at all levels that a small business eventually turns out to be a big brand. For a new business start-up or a small business, a well-planned marketing strategy is perhaps a prerequisite
98 percent of journalists go online daily
92 percent do it for article research
76 percent to find new sources and experts
73 percent to find press releases
68 million Americans go online daily
30 percent use a search engine to find information
27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend the power of your press releases b
Posters have always played an important role in informing and educating the masses at large. If you are planning to get your message across the masses, large posters help to a great extent. Everyone is aware of the fact that getting aware off is all the more important for the people. Just imagine a life where you are kept out of the reach of any kind of information. It would be really a hell that you are not aware of what is going on in the rest of the world. It is for this reason that large posters have been preferred over the other ones.The main advantage of d
76 percent to find new sources and experts
73 percent to find press releases
68 million Americans go online daily
30 percent use a search engine to find information
27 percent go online to get news
But you need to think differently about writing your releases in this new age. You can extend the power of your press releases beyond the media by positioning them for search engine pick up. In effect, your press releases become a long-lasting, online, searchable database about your organization.
Once properly written with both readers and search engines in mind, you need to distribute the release. PR Web and PR Newswire are my two favorite ways to get the message out. Both services help you reach into the newsroom and beyond.
PR Web emails press releases daily to between 60,000 - 100,000 global contacts points. Journalists, analysts, freelance writers, media outlets and newsrooms, as well as your average web users are signed up to receive this information. Also, it distributes releases via FTP, XML feeds and through a network of its own websites. PR Web-related sites are in the top 2,500 most visited sites. Every release sent out through PR Web is optimized for search engines, and PR Web guarantees your release will be picked up by Yahoo!, which is the number one most visited website on the Internet.
Does it work, you ask? Let me provide a recent example. I used PR Web to send out a release about my client Brent Dees and his Focus Four training for entrepreneurs. The editor of Leadership Excellence emailed me after seeing the release and asked Brent to write an article for his magazine.
The granddaddy of press release services is PR Newswire, which distributes directly into the central editing computers at daily newspapers, newsweeklies, national news services, trade publications and broadcast newsrooms. It reaches a total of 22,000 media points in the US alone.
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