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Add You - Talk Back Radio - Tips To Be A Star On-Air!
The Yellow Pages has been around for over 100 years, making it one of the oldest and most used media in the world. Yet there are many businesses that choose not to advertise. So what’s your excuse?There’s actually only three reasons:You are too cheap.You think your business won’t benefit.You actually never thought about it.Let’s examine each one. To begin with, have you ever had a Yellow Page representative give you all the rates, or did you just assume that they’re too expensive? Maybe you figured that only a full page would do the trick and how could you ever afford that? But there are many sizes and colors and a variety of books
5. OFFER TO GO INTO THE STUDIO.
Make yourself as accessible and easy to work with as possible. Remember the media are very busy and talkback shows are driven by public opinion. The easier you can make their job the better. Being in the studio adds enormous quality to the sound of the program as well as giving you more credibility and authority.
Often stati
It is hard to imagine anyone in today's age of computers not being able to scan a document, let alone know what to do with it once it is scanned. Yet, there are countless services offering to do just that--scan, upload and make your file as you want. Whether you want it simply stored on your computer, changed into a PDF, converted into c.d. form or simply sent out as an email, these services will do it. The question is: are they actually needed? Do you have to have someone else scan and create your documents?The answer is both yes and no, and below we will offer the advantages and disadvantages of using such services.Why To Use It:Most companies suffer from po
In the media business radio producers and presenters talk about 'good and bad talent'.
'Good talent' gets invited back again and again for radio interviews and often a regular talkback spot, but 'bad talent' gets consigned, literally, to the 'never to be used again' file.
Being available for talkback radio and being 'good talent' can help build your personal profile and business. It can also position you as an 'expert' and provide tens of thousands of dollars worth of free publicity.
Radio is the medium of imagination and talkback radio takes advantage of the immediacy and interactive nature of radio.
Talkback radio has boomed in recent years with everything from what home entertainment system to buy to 'Ask the Minister' sessions with political leaders.
In my 12 years with the ABC, one of the most fun, innovative and well-received topics was talkback radio on 'chainsaw maintenance'!
So what makes good talkback talent and how can you become a talkback radio star?
Here are my Top 10 Tips.
1. TARGET STATIONS THAT HAVE TALKBACK IN THEIR FORMAT.
It is pointless chasing after FM or music based stations. Most talkback stations are on the AM band and in Australia, the ABC with its largely talk-based format is an obvious target. Stations like the ABC will also have developed formats and may be able to offer a date in the future to schedule you in for an interview or mould their program topic to include your area of expertise.
2. FIND OUT WHAT TOPICS AND SUBJECTS ARE CURRENT, NEWSWORTHY & TOPICAL.
Scan the media for 'Hot News Topics' that may fit your area of expertise. Remember the goal of talkback radio is firstly to help the station produce interesting and engaging radio for the listener and provide solutions to listeners' problems. It is not to blatantly promote your service or product. This is an especially sensitive area for the ABC where they have strict editorial guidelines preventing them from mentioning commercial products or services.
3. FIND OUT WHO THE PRODUCER IS FOR RELEVANT TALKBACK PROGRAMS.
A great resource is 'Margaret Gee's Media Guide'. This is updated every 6-months and is available in the business reference section of most State Libraries. Be involved with your target station, listen to the programs and gain an understanding of the presenters and their interests and their audience.
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20Fundamentals.htm
5. OFFER TO GO INTO THE STUDIO.
Make yourself as accessible and easy to work with as possible. Remember the media are very busy and talkback shows are driven by public opinion. The easier you can make their job the better. Being in the studio adds enormous quality to the sound of the program as well as giving you more credibility and authority.
Often statio
Almost everyone it seems thinks that working from home is a great goal. This is very true, if you have the discipline to stay focused without constant supervision. There are literally thousands of small business ideas with many that would allow you to work from home. Here are a few things to consider before you quit your job and follow your dreamFIND WHAT YOU LOVE TO DO The key to any successful small business is to understand the market and your own personal talents. It doesn't matter that some businesses may offer more money. If you don't love the work, you won't be willing to make the effort necessary to be successful in any small business. Unlike corporate America, and s
Radio is the medium of imagination and talkback radio takes advantage of the immediacy and interactive nature of radio.
Talkback radio has boomed in recent years with everything from what home entertainment system to buy to 'Ask the Minister' sessions with political leaders.
In my 12 years with the ABC, one of the most fun, innovative and well-received topics was talkback radio on 'chainsaw maintenance'!
So what makes good talkback talent and how can you become a talkback radio star?
Here are my Top 10 Tips.
1. TARGET STATIONS THAT HAVE TALKBACK IN THEIR FORMAT.
It is pointless chasing after FM or music based stations. Most talkback stations are on the AM band and in Australia, the ABC with its largely talk-based format is an obvious target. Stations like the ABC will also have developed formats and may be able to offer a date in the future to schedule you in for an interview or mould their program topic to include your area of expertise.
2. FIND OUT WHAT TOPICS AND SUBJECTS ARE CURRENT, NEWSWORTHY & TOPICAL.
Scan the media for 'Hot News Topics' that may fit your area of expertise. Remember the goal of talkback radio is firstly to help the station produce interesting and engaging radio for the listener and provide solutions to listeners' problems. It is not to blatantly promote your service or product. This is an especially sensitive area for the ABC where they have strict editorial guidelines preventing them from mentioning commercial products or services.
3. FIND OUT WHO THE PRODUCER IS FOR RELEVANT TALKBACK PROGRAMS.
A great resource is 'Margaret Gee's Media Guide'. This is updated every 6-months and is available in the business reference section of most State Libraries. Be involved with your target station, listen to the programs and gain an understanding of the presenters and their interests and their audience.
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20Fundamentals.htm
5. OFFER TO GO INTO THE STUDIO.
Make yourself as accessible and easy to work with as possible. Remember the media are very busy and talkback shows are driven by public opinion. The easier you can make their job the better. Being in the studio adds enormous quality to the sound of the program as well as giving you more credibility and authority.
Often stati
Acquiring stock photography images can be costly; however, the cost is often worth it. Nevertheless, when do you pay for exclusive rights to an image, and when is it just not worth it? Images can be purchased with different license types, either royalty free, rights managed or protected or exclusive rights.All stock photography services offer different types of licenses and these licenses are all different from each other-you can even negotiate some licenses. Before purchasing a royalty free image, read through the licensing policy to make sure that their license applies to how you intend to use the image. For 'exclusive rights' or 'rights managed' images, you may have to relate to
2. FIND OUT WHAT TOPICS AND SUBJECTS ARE CURRENT, NEWSWORTHY & TOPICAL.
Scan the media for 'Hot News Topics' that may fit your area of expertise. Remember the goal of talkback radio is firstly to help the station produce interesting and engaging radio for the listener and provide solutions to listeners' problems. It is not to blatantly promote your service or product. This is an especially sensitive area for the ABC where they have strict editorial guidelines preventing them from mentioning commercial products or services.
3. FIND OUT WHO THE PRODUCER IS FOR RELEVANT TALKBACK PROGRAMS.
A great resource is 'Margaret Gee's Media Guide'. This is updated every 6-months and is available in the business reference section of most State Libraries. Be involved with your target station, listen to the programs and gain an understanding of the presenters and their interests and their audience.
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20Fundamentals.htm
5. OFFER TO GO INTO THE STUDIO.
Make yourself as accessible and easy to work with as possible. Remember the media are very busy and talkback shows are driven by public opinion. The easier you can make their job the better. Being in the studio adds enormous quality to the sound of the program as well as giving you more credibility and authority.
Often stati
Do you love to fish? What do you love most about it? Is it the challenge of snagging a bite, conquering nature or is it just the general tranquility of the magnificent recreational fishing environments we often see on television specials about fishing?Imagine yourself on a fishing vacation. What comes to mind? The drive to the location can be resplendent in itself as you bounce along a less traveled road surrounded by nothing but trees and majestic mountains along the way.And then you see it……the rushing water over the bulging rocks and boulders, a beautiful sight and sound....the fish splashing through the water surface to grab what morsels they can. You
3. FIND OUT WHO THE PRODUCER IS FOR RELEVANT TALKBACK PROGRAMS.
A great resource is 'Margaret Gee's Media Guide'. This is updated every 6-months and is available in the business reference section of most State Libraries. Be involved with your target station, listen to the programs and gain an understanding of the presenters and their interests and their audience.
4. CONTACT THE RELEVANT PRODUCER.
Offer not only story ideas to add value to their programming but also offer to take talkback. Make sure you have prepared what you are going to say when you contact them and call when they have time to talk. Calling during a program or leading up to their on air deadline is not a good idea. Work out when the best time to call is. Often the receptionist at the station can provide this detail prior to contacting the producer. A good resource full of tips and scripts for contacting the media is our book 'Media Fundamentals: 8M's Essential Media Kit'. Order your copy now http://www.8mmedia.com/Media%20Fundamentals.htm
5. OFFER TO GO INTO THE STUDIO.
Make yourself as accessible and easy to work with as possible. Remember the media are very busy and talkback shows are driven by public opinion. The easier you can make their job the better. Being in the studio adds enormous quality to the sound of the program as well as giving you more credibility and authority.
Often stati
One ideal way to raise awareness and money for any charity - whether it’s a company, association, club, group or school - is through the sale of badges. Many charities, both national and regional, regularly use badges to publicise their good work and boost their insufficient funds.As non-profit organisations, charities are dependent on various sources of income such as bequests as well as raising money through events and the sale of charity merchandise. With approximately 170,000 registered main charities in England and Wales competing for donations, the most successful charities are usually the ones that have become experts in self-promotion.Whether donations are collected
5. OFFER TO GO INTO THE STUDIO.
Make yourself as accessible and easy to work with as possible. Remember the media are very busy and talkback shows are driven by public opinion. The easier you can make their job the better. Being in the studio adds enormous quality to the sound of the program as well as giving you more credibility and authority.
Often stations use satellite links so you can still sound live and local even if you are in a studio thousands of miles away. Going into the studio also helps build rapport and relationships with the producer and presenter, especially if you actually meet them face to face.
6. ASK FOR DIRECTION ON THE TYPE OF AUDIENCE THEY BROADCAST TO AND ANY LIKELY QUESTIONS.
This will help provide a better understanding of the audience you are trying to reach so you can tailor your message. Don’t ever assume. Radio stations have very targeted demographics so access their research and incorporate into your message.
7. PREPARE NOTES FOR EASY REFERENCE.
The anonymity of radio allows you to look at prepared notes. Use keywords instead of reading out prepared sentences. Often a few key words or phrases written on a piece of paper keeps your focus rather then allowing yourself to be side tracked by other topics.
8. ALWAYS WRITE DOWN THE FIRST NAME OF THE CALLER.
When on air always write down the first name of each talkback caller and use this in your answer. This helps build rapport and empathy with both the caller and the audience. Keep answers short and to the point. Importantly, be yourself when on air.
9. TAKE A TAPE OR MINIDISK TO RECORD YOUR SEGMENT.
Always ask permission to record your talkback session. This can be an invaluable tool to use to improve your performance, transcribe your ideas and answers for use in articles or to duplicate and give away as a free resource to build credibility.
10. EVALUATE, REVIEW AND THANK.
After the session and when appropriate debrief and ask for feedback from the presenter or producer. Listen to the tape yourself and look for ways to improve for next time. Always thank the media for the opportunity and offer to come on again.
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