How to Share Your Hard Earned Expertise for Huge Fees
Last month I sat beside a successful insurance sales person at a wedding reception. He told me he was very successful in sales and that he had a formula for success that allowed him to achieve a high level income and corresponding lifestyle.He also said that he would be retiring in a couple of years and was concerned that he would become restless after the initial excitement of retirement faded. I asked him if he ever thought of

Land Your Sales Or Marketing Dream Job
A Guide to Optimizing Your Career SearchIt’s no secret that we live in a full-employment economy these days, with unemployment rates running as low as 5% in most parts of the country. As a result, many companies are starved for the kind of A-level talent they need to grow their business. For proven top Sales and Marketing professionals, that’s great news. Right now, in fact, it’s much easier to make a career move than it has been

Marketing - Do People Really Care How Long You've Been in Business?
Some marketing consultant talk about how you should always stress benefits, and never talk about features … and how you should always focus on the customer, and never on the company.But is that always true? Of course not. For instance, the number of years you’ve been in business is a feature – a fact about the company. Yet prospects care how long you’ve been in business -- and your longevity can help close the sale.Why?tory to tell, you create one. Here’s how to do it:

1. Throw a Launch Party

It doesn't matter if your business is a few months old, or just newly opened: if you haven’t thrown a launch party, it’s time to do it. Invite everyone you can think of to your party: invite the local councilors and MPs, members of your local business community, your friends, family and prospective customers - and, of course, the media.

2. Run a Competition

Just as everyone loves a story, you'll find that there are very few people who can resist a freebie. By running a competition, you'll be able to tap into that opportunistic streak all of us have – and promote your business at the same time.

3. Give something away for free

I know, I know – when your business is new, you want to hold onto every last penny. The very idea of giving something away for free is anathema to you! But trust me – freebies not only help you get into the local media, they also help bring in more business.

By offering freebies, you do two things:

* Generate goodwill towards your business
* G

te the local councilors and MPs, members of your local business community, your friends, family and prospective customers - and, of course, the media.

2. Run a Competition

Just as everyone loves a story, you'll find that there are very few people who can resist a freebie. By running a competition, you'll be able to tap into that opportunistic streak all of us have – and promote your business at the same time.

3. Give something away for free

I know, I know – when your business is new, you want to hold onto every last penny. The very idea of giving something away for free is anathema to you! But trust me – freebies not only help you get into the local media, they also help bring in more business.

By offering freebies, you do two things:

* Generate goodwill towards your business
* G

a freebie. By running a competition, you'll be able to tap into that opportunistic streak all of us have – and promote your business at the same time.

3. Give something away for free

I know, I know – when your business is new, you want to hold onto every last penny. The very idea of giving something away for free is anathema to you! But trust me – freebies not only help you get into the local media, they also help bring in more business.

By offering freebies, you do two things:

* Generate goodwill towards your business
* G

ny. The very idea of giving something away for free is anathema to you! But trust me – freebies not only help you get into the local media, they also help bring in more business.

By offering freebies, you do two things:

* Generate goodwill towards your business
* Gain media exposure

The media couldn't care less if you're selling something (even at a substantial discount) – that's why they have an advertising section. Once you start giving it away though – that's when they'll sit up and take notice.

Again, giving away freebies will cost you money: but the interest generated by the offer will last long after it ends, and there's a good chance that the people who missed out on the freebie will decide to try out the product anyway.

4. Get sponsored in an unusual way

As any PR-person will tell you, sponsorship doesn't just benefit the charity you're raising money for: if you're a small business owner, it can be of great benefit to you as well. Cynical? Well, probably. There's no getting away from the fact, though, that being sponsored to do something, whether it’s a charity hike, sponsored silence or a walk halfway round the world will give you a better chance of seeing your business name in the paper.

5. Sponsor someone else

If you don't fancy being sponsored yourself, then try sponsoring someone else. Local clubs, sports te