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Add You - PR to Promote Your Online Presence
Take a few moments to consider this: if you could increase the performance of your staff by just 5%, what difference would this make to your company?It is useful to remember that organisations are not successful, it is the people who work there that are successful. It is people that drive the business forwards, slow it down, or even put in into reverse! Dig into any organisational problem and you are likely to find people. Conflict, stress, misunderstanding, poor communication skills, resistance, low morale and low productivity all have their origins in people and relationship issues. The value of an organisation can be measured by the expertise of its staff and their ability to work together. Thus behind ev
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the si
Do you frequently hear that customers are unhappy about something, and sometimes they are downright frustrated.Yet, what you hear from your employees is, “Stupid customers! They just don’t understand how to use the product”?As the owner, or manager, what has been your response? Has it been to back up your employees, or do you go find out what the customer is really saying?WARNING: you’ve been given an indicator of what is going on in the organization. The customers aren’t getting what they thought they paid for, and the employees are actually blocking access to what the customer wants.Let’s look at it from the customer’s view: You’ve just bought a new XYZ that is critical to your busin
Some websites are designed as an on-line brochure for your business, yet others really drive the customer to make their buying decision. But what is the point of having a fancy brochure if no one is buying your product or service. A website can be a cost effective public relations tool for your business. It can help you attract prospective clients who may not hear about you otherwise and increase sales without adding overhead. But you need to promote it. Don’t just launch your site and then wait for business to come knocking at the door – it may not turn up. If you’re looking at creating a website or wanting people to know more about your on-line presence, here’s a few public relations tips to promote your site on and off-line.
Spread the Word Off-line
One of the first things you need to do is look at who your ideal customer or client is and who you want to attract to your site. It is important to know your audience so you can target your public relations campaign to them. Send out a media release to attract interest to your site through the appropriate media. Is it Time Magazine or Women’s Weekly? Perhaps the ideal avenue for you is your local newspaper or a business magazine. Of course just issuing a media release doesn't guarantee that you’ll get a run so let’s consider a few other points.
1. Put your web address on all your communication collateral such as brochures, newsletters and on business cards, postcards, flyers about your products, catalogues and posters
2. Don’t forget to include it on letterhead, fax cover sheets and invoices
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the sit
Introduction - Case StudyWhen my daughter Meredith (in her late twenties) asked me about starting up a boutique recently, the best advice I could give her was to say nothing. I must admit that I didn't really remember what a boutique was. Sure, I knew it was a shop, but the exact type of shop eluded me. So instead of embarassing myself by letting her know that her infallible, omniscient father really isn't the fountain of all wisdom as she thinks, I searched the Internet for a suitable source of information. (Ain't the net grand?)I eventually bought her an ebook titled, "FabJob Guide to Become a Boutique Owner" written by Debbra Mikaelsen, who has, according to the book, "been a fashion
Spread the Word Off-line
One of the first things you need to do is look at who your ideal customer or client is and who you want to attract to your site. It is important to know your audience so you can target your public relations campaign to them. Send out a media release to attract interest to your site through the appropriate media. Is it Time Magazine or Women’s Weekly? Perhaps the ideal avenue for you is your local newspaper or a business magazine. Of course just issuing a media release doesn't guarantee that you’ll get a run so let’s consider a few other points.
1. Put your web address on all your communication collateral such as brochures, newsletters and on business cards, postcards, flyers about your products, catalogues and posters
2. Don’t forget to include it on letterhead, fax cover sheets and invoices
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the si
Producing an outer envelope without a teaser is a technique that has proven to lift open rates and, in turn, response rates. Receiving a mail piece from a trusted company (especially from a financial partner like your bank or mortgage company) requires no additional messaging to get you to open it. The curiosity and worry that it is an important document is enough of an incentive to break out the letter opener.But sometimes I like to be teased! Frequently, companies assume too much when sending out direct mail. No matter what type of company you are, if you don't play your cards right, you run the risk of watching your direct mail program go down the toilet or worse, your brand damaged in the eyes of your mo
Spread the Word Off-line
One of the first things you need to do is look at who your ideal customer or client is and who you want to attract to your site. It is important to know your audience so you can target your public relations campaign to them. Send out a media release to attract interest to your site through the appropriate media. Is it Time Magazine or Women’s Weekly? Perhaps the ideal avenue for you is your local newspaper or a business magazine. Of course just issuing a media release doesn't guarantee that you’ll get a run so let’s consider a few other points.
1. Put your web address on all your communication collateral such as brochures, newsletters and on business cards, postcards, flyers about your products, catalogues and posters
2. Don’t forget to include it on letterhead, fax cover sheets and invoices
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the si
That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really!Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last years marketing cost for five months straight where after five months you market your business no more.You will have no reason to, because your clients will be calling you at will. That's right I'm talking about a campaign that will free you up to do business without having to pay one dime on marketing after a five month campaign that will in form your potential clients of your business or service.It can be done
1. Put your web address on all your communication collateral such as brochures, newsletters and on business cards, postcards, flyers about your products, catalogues and posters
2. Don’t forget to include it on letterhead, fax cover sheets and invoices
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the si
Recruitment for casino jobs is at an all time high as the internet igaming industry takes off. In addition to the standard betting industry jobs, the new face of the casino industry requires artists in all types of computer and internet related fields. There’s far more to the online casino industry than meets the eye, and the casino recruitment industry is looking for software and technical engineers, affiliate marketers, financial officers and auditors, sales and marketing professionals and specialists in customer service, information technology and risk management. There’s never been a better time to put your interest in beating the odds to work, no matter what your professional interest is.Jobs in the tra
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the site
8. Put it on all media releases
9. Include it in all your advertising – print, TV and radio
10. On the company car or van
11. Yellow pages, white pages and other business directories
12. All your email signatures
Think back to your target audience and include your website address anywhere a potential customer is likely to see it.
You’ve sent out your media release but don’t forget to let existing clients know your site is now up and running. Use direct mail, send them a note – a good reason to communicate with them – or send them an e-newsletter with the latest news. Or perhaps use in-store posters to announce the site launch to your existing customer base. Consider running ads in the local paper or business magazines if that is where you attract your customers. In short, keep doing what you're doing to attract clients or customers to your business but add your website address to the mix.
How to Find You On-line
The way most companies promote their websites is by search engine submissions, but search engines and their effectiveness can be a bit of a maze. It does pay to talk to the experts on this one, try your web designer or web host first, as just registering with search engines does not guarantee you traffic. Also just because you have a lot of “hits” on your site doesn't necessarily mean they are your ideal target market.
Most search engine traffic comes from Google and Yahoo! By using a combination of these search engines and using the right words and phrases on your site you would optimise your chances of being found. You don’t need to spend a great deal of money as some sites don’t charge at all and others charge a nominal yearly fee. Again it pays to seek advice from your web expert.
Once you do get that traffic to your site, here’s a few ideas to keep them there and to encourage them to visit again
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.addyou.info/article/33880/addyou-PR-to-Promote-Your-Online-Presence.html">PR to Promote Your Online Presence</a>
BB link (for phorums):
[url=http://www.addyou.info/article/33880/addyou-PR-to-Promote-Your-Online-Presence.html]PR to Promote Your Online Presence[/url]
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