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Add You - How To Create A Media Frenzy - The Mark Latham Way
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3. Timeliness
Since quitting the Labor Party Latham has stayed out of the media until high-profile interviews with the ABC's Andrew Denton,
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Former opposition leader, outspoken Mark Latham has caused a stir in both parliament and the press with his recent outbursts, name-calling and frank opinions regarding his former party and colleagues.
These scandals, which have featured in newspapers and radio and TV programs throughout Australia, have brought attention to not only the disgruntled politician but also the launch of his new book The Latham Diaries.
And with all this drama and attention there is no doubt Mr Latham's publicity team are celebrating rather then panicking as sales of his book have soared.
So how does a nation-wide scandal become strong, good PR rather then a crisis?
And what makes the media tick when understanding why the release of the book created so much positive PR?
Here are my Ten Reasons why The Latham Scandal generated so much positive PR and what you can learn from it.
1. Conflict
Conflict makes the news. Mr Latham's conflict with the Labor Party, the press and direct attacks on politicians is interesting, it's scandalous and people want to read and hear his opinions and the replies from those he's talked about. Politics generally is about conflict and combat but Mr Latham's personal comments add another dimension.
Students of power, influence and persuasion will be encouraged to find out the reasons behind the conflict in his book.
2. Prominence.
Politicians are celebrities. Everyone knows them by name, face and role and Mark Latham has made headlines since he was appointed party leader. His character as an outgoing, outspoken politician has captured our attention. His book tells his side of the ongoing scandals in his own words. By generating a big bang with his book launch, Latham was able to bring attention to many other scandals and note they are all contained in his book, hence boosting sales.
3. Timeliness
Since quitting the Labor Party Latham has stayed out of the media until high-profile interviews with the ABC's Andrew Denton,
“Your first job is an extension of your education”Fresh out of college. Loads of dreams. A whole new world waiting to be explored. And you are just waiting to put all those fat books you have spent the last few years studying into practice. Self-assured and confident yet anxious about the new world ahead. To make all those castles in the air real…with your very first job.Like every other first experience, the first job is one experience which you wouldn’t remember to forget. The experience could make lasting impressions in your mind.DesirablesIn your first job, there are a few things that are helpful. Though they are not ma
And with all this drama and attention there is no doubt Mr Latham's publicity team are celebrating rather then panicking as sales of his book have soared.
So how does a nation-wide scandal become strong, good PR rather then a crisis?
And what makes the media tick when understanding why the release of the book created so much positive PR?
Here are my Ten Reasons why The Latham Scandal generated so much positive PR and what you can learn from it.
1. Conflict
Conflict makes the news. Mr Latham's conflict with the Labor Party, the press and direct attacks on politicians is interesting, it's scandalous and people want to read and hear his opinions and the replies from those he's talked about. Politics generally is about conflict and combat but Mr Latham's personal comments add another dimension.
Students of power, influence and persuasion will be encouraged to find out the reasons behind the conflict in his book.
2. Prominence.
Politicians are celebrities. Everyone knows them by name, face and role and Mark Latham has made headlines since he was appointed party leader. His character as an outgoing, outspoken politician has captured our attention. His book tells his side of the ongoing scandals in his own words. By generating a big bang with his book launch, Latham was able to bring attention to many other scandals and note they are all contained in his book, hence boosting sales.
3. Timeliness
Since quitting the Labor Party Latham has stayed out of the media until high-profile interviews with the ABC's Andrew Denton,
The Offshore companies in modern business the offshore companies and offshore business - the important component of modern economic. The offshore company opens to its owner practically unlimited opportunities of access on the international financial and investment markets. You have an opportunity opening through the company of bank accounts in any banks of the world and reception of corporate credit and debit bank cards.You have an opportunity opening through the company of bank accounts in any banks of the world and reception of corporate credit and debit bank cards. On your order will render various services on management of the capital, form
Here are my Ten Reasons why The Latham Scandal generated so much positive PR and what you can learn from it.
1. Conflict
Conflict makes the news. Mr Latham's conflict with the Labor Party, the press and direct attacks on politicians is interesting, it's scandalous and people want to read and hear his opinions and the replies from those he's talked about. Politics generally is about conflict and combat but Mr Latham's personal comments add another dimension.
Students of power, influence and persuasion will be encouraged to find out the reasons behind the conflict in his book.
2. Prominence.
Politicians are celebrities. Everyone knows them by name, face and role and Mark Latham has made headlines since he was appointed party leader. His character as an outgoing, outspoken politician has captured our attention. His book tells his side of the ongoing scandals in his own words. By generating a big bang with his book launch, Latham was able to bring attention to many other scandals and note they are all contained in his book, hence boosting sales.
3. Timeliness
Since quitting the Labor Party Latham has stayed out of the media until high-profile interviews with the ABC's Andrew Denton,
One of the great challenges facing senior executives today is whether or not to outsource the delivery of some of their services. The financial services sector was an early adopter of outsourcing in the US and UK and many institutions have outsourced their IT functions for several years. In other sectors, such as telecoms, outsourcing is in its infancy. In these sectors key questions are being asked about what functions should be outsourced; various criteria are used to inform these decisions – are these functions core? Are they critical? Whole industry norms are being challenged in the telecommunications industry with big players such as 3 outso
Students of power, influence and persuasion will be encouraged to find out the reasons behind the conflict in his book.
2. Prominence.
Politicians are celebrities. Everyone knows them by name, face and role and Mark Latham has made headlines since he was appointed party leader. His character as an outgoing, outspoken politician has captured our attention. His book tells his side of the ongoing scandals in his own words. By generating a big bang with his book launch, Latham was able to bring attention to many other scandals and note they are all contained in his book, hence boosting sales.
3. Timeliness
Since quitting the Labor Party Latham has stayed out of the media until high-profile interviews with the ABC's Andrew Denton,
I was trying to cancel my satellite TV subscription about five weeks ago, and something very interesting and foolish happened to me.As I was terminating this relationship by phone, and trying to gently slip away, and gracefully move on to the satellite-less part of my life, I felt a strong boot on my rear-side!The CSR’s wouldn’t let me go without threatening and insulting me.Let me set the scene.Fed up with over 100 channels and nothing good to watch, I figured what the heck, I’m going to just do the cave man thing: Grab raw signals from the air with a tiny antenna, and not pay a nickel for my programs.Like ice fishi
3. Timeliness
Since quitting the Labor Party Latham has stayed out of the media until high-profile interviews with the ABC's Andrew Denton, name-calling and media attacking... all coinciding with the launch of his book. Coincidence, or good PR planning?
Mr Latham gained more publicity through the media for his book from comments in interviews then he ever could have through advertising. Attracting and capitalising on the media spotlight all in a condensed period of time, particularly when there's little else in the news has worked well to his advantage.
4. Context and Relationships
The name-calling, the back stabbing, and even personal nicknames ... it may seem petty that the man who once led the opposition would behave in such a way. But the larrikin, honesty and bluntness of Mark Latham is endearing to Australians. We like to see the raw, unguarded bloke and by relating to Australians, Mark's relationship has strengthened.
Had this happened between politicians in another country, the result may not have been as positive for book sales.
5. The Media
The interview between Latham and Andrew Denton on Enough Rope has become central in discussions and media coverage of the issue. The audience of Enough Rope are generally generation X and Y, well educated professionals with young families. This target audience echoes that of his book. By selecting his media source Latham was able to access a large portion of his target audience for his book.
6. Relevance
The context of the book is set as Labor's former leader turning his back on his party the year after a record election loss. The content in both the book and interviews is relevant, it's history being written as it's happening.
The conflict also makes it relevant to Labor or Liberal supporters. Those who empathise with Latham will read his book for his side of the story.
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